In 2020, according to European Union's Horizon Report, Germany was the leading market for organic products in Europe with an 11.4%share of global organic sales, followed by France with 7.3%. In 2019, according to International publications by Agence BIO, vegetables, meat, fruits, and cereals were the most appreciated organic products as they represented 56% of organic sales in Europe in 2017. In January 2019, Bigbasket, India’s largest online supermarket, launched new products from its healthy ‘GoodDiet’ range at the Organics and Millets 2019, an International Trade Fair organized by the Government of Karnataka where Bigbasket launched organic, gluten-free breakfast cereal under GoodDiet.
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The global gluten-free breakfast cereals market is expected to reach USD 915,180.28 thousand by 2029 from USD 591,594.63 thousand in 2022, growing with a substantial CAGR of 6.4% in the forecast period of 2022 to 2029. The increasing demand for ready-to-cook breakfast cereals and increased health awareness among the consumers are expected to drive the demand for the global gluten-free breakfast cereals market. However, the availability of huge varieties of alternative breakfast options may further restrict the market's growth.
Increasing demand for ready-to-cook breakfast cereals across the world will drive the market's growth rate
The ready-to-cook industry has served many consumers and responded to changing demands. The prepared meal made people's lives easier. The convenience provided by ready-to-eat foods provides a way to eat a healthy diet while adapting to the day's busy schedule. Also, ready-to-eat food such as granola and grains are delicious, healthy, and served as a healthy meal option when eaten with milk and other healthy drinks. Furthermore, ready-to-eat breakfast cereal is perceived as a good value, giving it an advantage over other breakfast foods, which are also easy to order, healthy, and cost-effective. This has, in turn, increased the demand for breakfast cereals hence contributing to the global gluten-free breakfast cereals market.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2022 to 2029
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Base Year
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2021
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Historic Years
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2020 (Customizable to 2014 - 2019)
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Quantitative Units
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Revenue in USD Thousand, Volumes in Units, Pricing in USD
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Segments Covered
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By Type (Hot Cereal, Ready To Eat Cereal), Breakfast Cereal Product Type (Porridge, Flakes, Loops, Crunchies, Crispies, Muesli, Others), Breakfast Cereal Source (Corn, Rice, Wheat, Buckwheat, Granola, Bran, Millet, Multi-Grains, Others), Flavor (Plain, Flavored), Sugar Content (With Added Sugar, Without Added Sugar), Product Category (Plain, With Nuts, With Fruits, Both Nuts And Fruits), Organic Category (Organic, Conventional), Nature (GMO, Non-GMO), Packaging Type (Plastic Wraps/Pouches, Cardboard Paper Boxes, Plastic Jars, Others), Packaging Size (Less Than 5 OZ, 5 - 7 OZ, 8 – 10 OZ, 11 – 13 OZ, More Than 13 OZ), Consumer Category (Adults, Kids), Distribution Channel (Store-Based Retailing, Online Retailing)
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Countries Covered
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U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
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Market Players Covered
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General Mills Inc. (U.S.), Kellogg's Company (U.S.), Nestlé (Switzerland), Bob’s Red Mill Natural Foods (U.S.), Nature's Path Foods (Canada), Hometown Food Company (U.S.), purelyelizabeth (U.S.), The Quaker Oats Company (U.S.), BARBARA’S (U.S.), Northen Quinoa Production Corporation (Canada), LOVEGROWN INC. (U.S.), Gluten-Free Prairie (U.S.), Avena Foods, Limited, (Canada) among others.
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Data Points Covered in the Report
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In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, patent analysis and consumer behaviour.
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Segment Analysis:
Global gluten-free breakfast cereals market is categorized into twelve notable segments which are based on basis of type, breakfast cereal product type, breakfast cereal sources, flavour, sugar content, product category, organic category, nature, packaging size, packaging type, consumer category, and distribution channel.
- On the basis of type, the market is segmented into hot cereal and ready to eat cereal. In 2022, ready to eat cereal segment is expected to dominate global gluten-free breakfast cereals market with 65.34% market share as ready to eat cereal saves time of cooking and is mostly preferred by working people.
- On the basis of breakfast cereal product type, the market is segmented into porridge, flakes, loops, crunchies, crispies, muesli and others. In 2022, corn is expected to dominate global gluten-free breakfast cereals market with 29.46% market share as porridge helps regulate appetite and boosts immunity on regular consumption.
- On the basis of flavour, the market is segmented into plain and flavoured. Flavoured is further segmented by type into chocolate, honey, vanilla, cranberries, apple, banana, strawberry, nut, raspberry and others. In 2022, plain is expected to dominate global gluten-free breakfast cereals market with 54.25% market share because some people do prefer plain cereals because they do not like flavours or may find plain cereal easy to mix with some fresh fruits.
- On the basis of sugar content, the market is segmented into with added sugar, without added sugar. In 2022, with added sugar is expected to dominate global gluten-free breakfast cereals market with 56.63% market share as it maintains the crunchy texture and helps to extend cereals' shelf life.
- On the basis of product category, the market is segmented into plain, with nuts, with fruits, both nuts and fruits. In 2022, plain is expected to dominate global gluten-free breakfast cereals market with 36.45%market share because people prefer plain cereal so that they can customize it according to their likes by using nuts or fresh fruits or any syrup.
- On the basis of organic category, the market is segmented into organic and conventional. In 2022, organic is expected to dominate global gluten-free breakfast cereals market with 52.24% market share as consumers are growing more aware about the benefits of consuming organic food products.
- On the basis of nature, the market is segmented into GMO and non-GMO. In 2022, GMO is expected to dominate global gluten-free breakfast cereals market with 53.72% market share as it has enhanced flavor, longer shelf life and greater resistance to viruses and diseases.
- On the basis of packaging type, the market is segmented into plastic wraps/pouches, cardboard paper boxes, plastic jars and others. In 2022, plastic wraps/pouches is expected to dominate global gluten-free breakfast cereals market with 38.14% market share as it is very convenient, reusable and can survive in any temperature.
- On the basis of packaging size, the market is segmented into less than 5 OZ, 5-7 OZ, 8-10 OZ, 11-13 OZ and more than 13 OZ. In 2022, less than 5 OZ is expected to dominate global gluten-free breakfast cereals market with 31.57% market share as this size is preferable by all the age group from kids to adults.
- On the basis of consumer category, the market is segmented into adults and kids. In 2022, adults is expected to dominate global gluten-free breakfast cereals market with 51.31% market share as adults nowadays are very serious regarding their health and try to lead a healthy lifestyle by using healthy meal options such as gluten-free cereals.
- On the basis of distribution channel, the market is segmented into store-based retailing and online retailing. In 2022, store-based retailing is expected to dominate global gluten-free breakfast cereals market with 65.37% market share as store-based retailing involves the customers purchasing the products after seeing them in stores. Tangibility plays a major role here. Customers often like to understand, feel, and touch the offering before procurement.
The store-based retailing segment will dominate the distribution channel segment of the gluten-free breakfast cereals market
The store-based retailing segment will emerge as the dominating segment under site with approximately 65% market share. This is because of the growing number of infrastructural development activities in the market especially in the developing economies. Further, growth and expansion of the food and beverages industry all around the globe will further bolster the growth of this segment.
Major Players
Data Bridge Market Research recognizes the following companies as the market players in gluten-free breakfast cereals market: General Mills Inc. (U.S.), Kellogg's Company (U.S.), Nestlé (Switzerland), Bob’s Red Mill Natural Foods (U.S.), Nature's Path Foods (Canada), Hometown Food Company (U.S.), purelyelizabeth (U.S.), The Quaker Oats Company (U.S.), BARBARA’S (U.S.), Northen Quinoa Production Corporation (Canada), LOVEGROWN INC. (U.S.), Gluten-Free Prairie (U.S.), Avena Foods, Limited, (Canada).
Market Development
- In May 2022, General Mills Inc. agreed to acquire TNT Crust, a manufacturer of high-quality frozen pizza crusts for regional and national pizza chains, foodservice distributors, and retail outlets. This acquisition will help the company expand its operations in the market
- In 2020, Kelloggs Co. was awarded America’s Most Trusted Brands (Morning Consult). This has enhanced company’s image in the global market
Regional Analysis
Geographically, the countries covered in the surface disinfectants market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
As per Data Bridge Market Research analysis:
North America is the dominant region in gluten-free breakfast cereals market during the forecast period 2022 - 2029
North America dominates the gluten-free breakfast cereals market because of the high disposable income of consumers. North America is expected to witness significant growth during the forecast period of 2022 to 2029 due to growing demand for gluten-free breakfast cereals from adult consumer in the region.
Asia-Pacific is estimated to be the fastest growing region in gluten-free breakfast cereals market the forecast period 2022 - 2029
Asia-Pacific and is expected to grow significantly owing to rising awareness for healthy lifestyle. China in the Asia-Pacific region is anticipated to dominate the market owing to rising concern regarding food safety among consumers coupled with stringent regulations laid by the government body for food safety.
COVID-19 Impact
- In 2020–2021, COVID-19 had an effect on a variety of manufacturing and service businesses because it caused workplace closures, supply chain disruptions, and transit limitations. However, the disparity between supply and demand and how it affects prices is only temporary and is anticipated to reverse when the pandemic ends. The global spread of COVID19 impacted consumer demand for gluten-free breakfast cereals. As a result, the food industry suffered greatly during the COVID19 pandemic. With the lifting of limitations in numerous nations, the market for gluten-free breakfast cereals is expected to rise.
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