Product Launch (Blog)

Aug, 09 2023

Wipes: The Convenient Cleanliness Solution for Every Need

The sales of wet wipes are expected to improve rapidly due to several factors. Increased consumer health and hygiene awareness has heightened the demand for convenient and effective cleaning solutions. Wipes, such as wiping surfaces, countertops, and appliances, are used for household cleaning. They offer a convenient and efficient way to remove dirt, dust, and germs from various surfaces, contributing to a cleaner and healthier living environment. Moreover, Wipes designed specifically for personal hygiene and intimate care are gaining popularity. They provide gentle cleansing and freshness in areas such as feminine hygiene, adult incontinence care, and personal grooming.

According to Data Bridge Market Research, the Global Wipes Market is valued at USD 25.68 billion in 2021 and is expected to reach the value of USD 45.16 billion by 2029, at a CAGR of 7.31% during the forecast period of 2022-2029.

"Hygiene consciousness surge market demand"

The increasing awareness about personal hygiene and cleanliness is a significant driver of the wipes market. Consumers are becoming more conscious of the importance of hygiene and are seeking convenient and effective solutions to maintain cleanliness in different settings. Wipes provide a convenient and quick solution for cleaning and disinfecting surfaces, making them a preferred choice for on-the-go hygiene needs. This growing hygiene consciousness among consumers is fueling the demand for wipes in various sectors, including household, commercial, and public spaces.

What restraints the growth of the global wipes market?

"Environmental concerns can impede the market growth”

The wipes market faces environmental concerns due to the non-biodegradability of many wipes, leading to potential plastic pollution. Heightened awareness of environmental sustainability is driving a shift in consumer preferences towards eco-friendly alternatives. Consumers are increasingly seeking wipes made from biodegradable materials and opting for products with minimal environmental impact. This growing eco-consciousness is likely to impact the demand for traditional wipes, prompting manufacturers to innovate and offer more environmentally friendly options to address these concerns.

Segmentation: Global Wipes Market  

The global wipes market is segmented on the basis of product, product type, material, cleaning tool, application, and sales channel

  • On the basis of product, the wipes market is segmented into personal care wipes, household wipes, and other product types.
  • On the basis of product type, the wipes market is segmented into disposable wipes, and non-disposable wipes.
  • On the basis of material, the wipes market is segmented into woven, non- woven.
  • On the basis of cleaning tool, the wipes market is segmented into sourcing pads, scrubbers and sponges, brooms and mops, and cleaning brushes.
  • On the basis of application, the wipes market is segmented into household sector, industrial sector.
  • On the basis of sales channel, the wipes market is segmented into modern trade channel, departmental stores, online stores, and others.

Regional Insights: North America dominates the global wipes market 

North America's dominance in the wipes market can be attributed to the increasing demand for tablecloths to enhance the appeal of dining areas. Restaurants and food service establishments in the region prioritize creating inviting dining spaces for their customers. The use of wipes, such as disposable tablecloths, helps maintain cleanliness, ease of setup, and efficient cleaning processes. This growing demand for aesthetically pleasing dining environments drives the adoption of wipes in North America's food service industry, contributing to its market dominance.

The Asia-Pacific region is projected to experience a high compound annual growth rate (CAGR) in the wipes market due to the increasing number of restaurants and hotels in the region. The growing tourism industry, urbanization, and changing consumer lifestyles have fueled the demand for dining out and hospitality services. This surge in the foodservice and hospitality sector drives the need for effective cleaning and hygiene solutions, including wipes, to maintain cleanliness and meet the high standards of these establishments, boosting the market growth in the Asia-Pacific region.

To know more about the study, visit, https://www.databridgemarketresearch.com/de/reports/global-wipes-market

The Prominent Key Players Operating in the Global Wipes Market Include:

  • Procter & Gamble (U.S.)
  • S. C. Johnson & Son, Inc. (U.S.)
  • DuPont (U.S.)
  • KCWW (U.S.)
  • Reckitt Benckiser Group plc (U.K.)
  • Rockline Industries (U.S.)
  • The Clorox Company (U.S.)
  • Aspac (Singapore)
  • Contec, Inc. (U.S.)
  • Nice-Pak Products, Inc.(U.S.)
  • Robinson Healthcare (U.S.)
  • Embuer Health Pvt Ltd (U.S.)
  • Amway India Enterprises Ltd (U.S.)
  • 3M (U.S.)
  • Colgate-Palmolive Company (U.S.)
  • The Clorox Company (U.S.)
  • Weiman Products, L.L.C. (U.S.)
  • Unilever (U.S.)

 Above are the key players covered in the report, to know about more and exhaustive list of global wipes market   companies contact, https://www.databridgemarketresearch.com/de/contact

Research Methodology: Global Wipes Market  

Data collection and base year analysis are done using data collection modules with large sample sizes. The market data is analyzed and estimated using market statistical and coherent models. In addition, market share analysis and key trend analysis are the major success factors in the market report. The key research methodology used by dbmr research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include vendor positioning grid, market time line analysis, market overview and guide, company positioning grid, company market share analysis, standards of measurement, global vs regional and vendor share analysis. Please request analyst call in case of further inquiry.


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