سوق حبوب الإفطار الخالية من الجلوتين في أمريكا الشمالية - اتجاهات الصناعة والتوقعات حتى عام 2029

تحليل السوق والحجم

تُعَد حبوب الإفطار الخالية من الجلوتين من المنتجات التي تخضع لعمليات معالجة مكثفة، حيث تُضاف إليها العديد من المكونات لتقليل خطر الإصابة بأمراض مثل أمراض القلب التاجية والسرطان والسكري ومرض الرتوج. يمكن نفخ حبوب الإفطار أو تقطيعها إلى شرائح أو تقطيعها إلى قطع صغيرة أو تغطيتها بالشوكولاتة أو الصقيع قبل تجفيفها، وأخيرًا يتم تشكيلها في أشكال مثل الكرات أو النجوم أو الحلقات أو المستطيلات.

من المتوقع أن يؤدي الطلب المتزايد على حبوب الإفطار الجاهزة للطهي وزيادة الوعي الصحي بين المستهلكين إلى زيادة الطلب على سوق حبوب الإفطار الخالية من الجلوتين في أمريكا الشمالية. تحلل Data Bridge Market Research أن سوق حبوب الإفطار الخالية من الجلوتين من المتوقع أن تصل قيمتها إلى 365،309.59 ألف دولار أمريكي بحلول عام 2029، بمعدل نمو سنوي مركب قدره 6.3٪ خلال الفترة المتوقعة. يمثل "البالغون" شريحة الفئة الاستهلاكية الأكثر بروزًا في السوق المعنية بسبب ارتفاع الطلب على حبوب الإفطار الخالية من الجلوتين بسبب زيادة الوعي بأسلوب الحياة الصحي. يتضمن تقرير السوق الذي أعده فريق Data Bridge Market Research تحليلًا متعمقًا من الخبراء، وتحليل الاستيراد / التصدير، وتحليل التسعير، وتحليل استهلاك الإنتاج، وسيناريو سلسلة المناخ.

Market Definition

Gluten-free breakfast cereal is made from processed grains and often fortified with vitamins and minerals, which is commonly eaten with milk, yogurt, fruit, or nuts. Gluten-free breakfast cereals are processed grains for human consumption and are usually packaged for sale as ready-to-eat (RTE) or hot cereals (HC) and must be cooked before consumption. The cereals are manufactured by continuous cooking, molding, and drying operations, after which flavors, sweeteners, vitamins, mineral fortifications, and particulate additive options are added before packaging. A cereal that has been derived from a gluten-containing grain can be labeled as “gluten-free” if it has been processed to remove gluten and consumption of that cereal results in the presence of less than 20 ppm of gluten in the food.

Regulatory Framework

Food and Drug Administration (FDA): The rule specifies, among other criteria, that any foods that carry the label “gluten-free,” “no gluten,” “free of gluten,” or “without gluten” must contain less than 20 parts per thousand (ppm) of gluten. This level is the lowest that can be reliably detected in foods using scientifically validated analytical methods. Other countries and international bodies use these same criteria, as most people with celiac disease can tolerate foods with very small amounts of gluten.

Market Dynamics of the Gluten-Free Breakfast Cereals Market Include:

Drivers/Opportunities in the Gluten-Free Breakfast Cereals Market

• Increasing demand for ready-to-eat breakfast cereals

Ready-to-eat (RTE) foods include pre-washed, cooked, mostly packaged, ready-to-eat foods without prior preparation or cooking. Western culture strongly influences consumers for ready-to-eat breakfast cereals due to tight schedules, and everything is quick and easy with these ready-to-eat cereals. People are currently looking for faster, easier-to-prepare, and healthier options than other foods and quick snacks that are available in the market.

• Emerging number of food brands in the market

The impact of food fashion in the development of new brands cannot be denied. The latest food trends such as veganism, gluten-free, and anti-sugar are affecting almost every company in the food industry. Increasing health awareness and the quest for solutions to the obesity problem that led the industry's big hitters to revolutionize their products in response to the new brands emerging in the food industry.

• Positive outlook towards convenience food products

Cooked meals are very popular, especially among workers, teenagers, and singles or students who live in shared compartments or hostels. Cooked meals reduce the time it takes to prepare meals at home. It is often prepared or packaged before consumption and can be used quickly and easily at any time by thawing or heating the food.

• Rising advancement in food retail infrastructure

Technology is set to shape the future of the grocery sector, as retailers have recently sought to become more prominent with the introduction of new and innovative infrastructure. Leading retailers adapt their games to meet ever-changing consumer demand and seize market opportunities. Personalizing the customer experience is becoming an important strategy for many retailers to differentiate themselves from competitors.

Restraints/Challenges faced by the Gluten-Free Breakfast Cereals Market

• Availability of alternative breakfast options

The healthiest breakfast choices include a combination of protein, fiber, healthy fats, and a modest amount of unrefined carbohydrates to provide rapid energy. The alternatives to cereals include mini frittatas, muffins, bread, and many others, often filled with all sorts of vitamins and minerals and rich in vegetables. Therefore, the alternative breakfast items are overall much healthier for both the short and long run.

• Strict rules and regulations for product commercialization

Food safety refers to food preparation, handling, and storage routines designed to prevent foodborne illness and injury. Food yields can face several health risks from farm to factory to fork as they move through the supply chain. Therefore, safe food processing practices and procedures are implemented at every stage of cereals production to reduce these risks and prevent harm to consumers.

COVID-19 had a Minimal Impact on Gluten-Free Breakfast Cereals Market

COVID-19 impacted various manufacturing and service providing industries in the year 2020-2021 as it led to the closure of workplaces, disruption of supply chains, and restrictions on transportation. Though, the imbalance between demand and supply and its impact on pricing is considered short-term and is expected to recover as this pandemic comes to an end. Due to outbreak of covid19 throughout the globe, the demand for gluten-free breakfast cereals was decreased. Thus, food industries suffered a lot during covid19 outbreak, the gluten-free breakfast cereals industry will hopefully grow with the removed restrictions in varied countries.

Recent Developments

• In May 2022, General Mills Inc. agreed to acquire TNT Crust, a manufacturer of high-quality frozen pizza crusts for regional and national pizza chains, foodservice distributors, and retail outlets. This acquisition will help the company expand its operations in the market.
• In 2020, Kellogg’s Co. was awarded America’s Most Trusted Brands (Morning Consult). This has enhanced company’s image in the North America market.

North America Gluten-Free Breakfast Cereals Market Scope

The gluten-free breakfast cereals market is segmented on the basis of type, breakfast cereal product type, breakfast cereal sources, flavor, sugar content, product category, organic category, nature, packaging size, packaging type, consumer category, distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Ready To Eat Cereal
• Hot Cereal

On the basis of type, the gluten-free breakfast cereals market is segmented into hot cereal and ready to eat cereal. The ready to eat cereal segment is expected to dominate the North America gluten-free breakfast cereals market as ready to eat cereal saves time of cooking and is mostly preferred by working people.

Breakfast Cereal Product Type

• Porridge
• Flakes
• Loops
• Crunchies
• Crispies
• Muesli
• Others

On the basis of breakfast cereal product type, the gluten-free breakfast cereals market is segmented into porridge, flakes, loops, crunchies, crispies, muesli and others.

Breakfast Cereal Source

• Corn
• Wheat
• Bran
• Multi-Grain
• Millet
• Rice
• Buckwheat
• Granola
• Others

On the basis of breakfast cereal source, the gluten-free breakfast cereals market is segmented into corn, rice, wheat, buckwheat, granola, bran, millet, multi-grains, and others.

 Flavor

• Plain
• Flavored

On the basis of flavor, the gluten-free breakfast cereals market is segmented into plain and flavored.

Sugar Content

• With Added Sugar
• Without Added Sugar

On the basis of sugar content, the gluten-free breakfast cereals market is segmented into with added sugar, without added sugar. 

Product Category

• Plain
• With Nuts
• With Fruits
• Both Nuts and Fruits

On the basis of product category, the gluten-free breakfast cereals market is segmented into plain, with nuts, with fruits, both nuts and fruits.

Organic Category

• Organic
• Conventional

On the basis of organic category, the gluten-free breakfast cereals market is segmented into organic and conventional.

Nature

• GMO
• NON-GMO

On the basis of nature, the gluten-free breakfast cereals market is segmented into GMO and non-GMO.

Packaging Type

• Plastic Wraps/Pouches
• Cardboard Paper Boxes
• Plastic Jars
• Others

On the basis of packaging type, the gluten-free breakfast cereals market is segmented into plastic wraps/pouches, cardboard paper boxes, plastic jars and others.

Packaging Size

• Less Than 5 Oz
• 5 –7 Oz
• 8 - 10 Oz
• 11 – 13 Oz
• More Than 13 Oz

On the basis of packaging size, the gluten-free breakfast cereals market is segmented into less than 5 OZ, 5-7 OZ, 8-10 OZ, 11-13 OZ and more than 13 OZ.

Consumer Category

• Adults
• Kids

On the basis of consumer category, the gluten-free breakfast cereals market is segmented into adults and kids.

Distribution Channel

• Store-Based Retailing
• Online Retailing

On the basis of distribution channel, the gluten-free breakfast cereals market is segmented into store-based retailing and online retailing.

Gluten-Free Breakfast Cereals Market Regional Analysis/Insights

The gluten-free breakfast cereals market is analyzed and market size insights and trends are provided by country, type, breakfast cereal product type, breakfast cereal sources, flavor, sugar content, product category, organic category, nature, packaging size, packaging type, consumer category, distribution channel as referenced above.

The countries covered in the gluten-free breakfast cereals market report are the U.S., Canada and Mexico in North America.

U.S. dominates the gluten-free breakfast cereals market because of the high disposable income of consumers. U.S. is followed by Canada and is expected to witness significant growth during the forecast period of 2022 to 2029 due to growing demand for gluten-free, organic and whole grain based cereals in the region. Canada is followed by Mexico and is expected to grow significantly owing to rising awareness for healthy lifestyle among consumers.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of North America brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Gluten-Free Breakfast Cereals Market Share Analysis

يوفر المشهد التنافسي لسوق حبوب الإفطار الخالية من الجلوتين تفاصيل حسب المنافس. تتضمن التفاصيل نظرة عامة على الشركة، والبيانات المالية للشركة، والإيرادات المتولدة، وإمكانات السوق، والاستثمار في البحث والتطوير، ومبادرات السوق الجديدة، والتواجد في أمريكا الشمالية، ومواقع الإنتاج والمرافق، والقدرات الإنتاجية، ونقاط القوة والضعف للشركة، وإطلاق المنتج، وعرض المنتج ونطاقه، وهيمنة التطبيق. ترتبط نقاط البيانات المذكورة أعلاه فقط بتركيز الشركات فيما يتعلق بسوق حبوب الإفطار الخالية من الجلوتين.

بعض اللاعبين الرئيسيين في السوق المشاركين في سوق حبوب الإفطار الخالية من الغلوتين في أمريكا الشمالية هم General Mills Inc.، Kellogg's Company، Nestlé، Bob's Red Mill Natural Foods، Nature's Path Foods، Hometown Food Company، Purely Elizabeth، The Quaker Oats Company (شركة تابعة لشركة PepsiCo)، BARBARA'S، Northern Quinoa Production Corporation، LOVEGROWN INC.، Gluten-Free Prairie، Avena Foods، Limited، من بين آخرين.

SKU-68531