السوق العالمية للفانيليا (B2C) – اتجاهات الصناعة والتوقعات حتى عام 2029

تحليل السوق والرؤى

يشهد سوق الفانيليا العالمي (B2C) نموًا كبيرًا بسبب نمو صناعة الأغذية والمشروبات وارتفاع الطلب على منتجات المخابز. ومن المتوقع أن يؤدي ارتفاع الطلب على منتجات الأغذية والمشروبات بما في ذلك المخابز إلى دفع سوق الفانيليا العالمي (B2C). ومع ذلك، من المتوقع أن تعمل اللوائح الحكومية الصارمة المرتبطة بالفانيليا الاصطناعية على كبح نمو سوق الفانيليا خلال فترة التنبؤ.

تشير تحليلات Data Bridge Market Research إلى أن سوق الفانيليا العالمي (B2C) سينمو بمعدل نمو سنوي مركب قدره 5.2٪ خلال الفترة المتوقعة من 2022 إلى 2029.

تعريف السوق

Vanilla is a spice derived from the orchids of the genus vanilla. It is widely cultivated in various regions across the world. Moreover, Madagascar, Mexico, and Indonesia are leading in the production of vanilla beans. Vanilla flavor is extracted from the vanilla beans, named natural vanilla extract in the market. However, the demand for vanilla flavor is rising promptly among consumers, leading the vanilla processor to produce synthetic vanilla extract from renewable resource. The vanilla beans are classified into grade A, grade B, and others based on the quality.

Similarly, vanilla is segmented into various forms such as liquid, powder, and paste. The vanilla beans, and extracts are widely used in bakery, confectionery, and dairy based products. In addition, vanilla has extensive pharmaceutical, and personal care products applications.

Global Vanilla (B2C) Market Dynamics

Drivers

• Growing demand for vanilla in the food & beverage industry

The demand for vanilla in the food & beverage industries is growing rapidly. Vanilla extract is an important flavouring agent in the food and beverage processing industry. In the food industry, vanilla is added to various food applications, including dairy-based products, bakery products, processed foods, chocolate& confectionery, and others, to enhance its flavours and taste. Thus, the increase in demand for vanilla powder, paste, and liquid in the food industry is expected to drive growth in the market.

Meanwhile, vanilla extracts play an important role in reducing bitterness, and enhancing the product's flavour in the chocolate industry. In addition, vanilla will mask the taste variation in chocolate caused by cocoa bran. Hence, the increase in demand for vanilla in the chocolate industry is propelling the growth of vanilla in the market.

• Growing demand for vanilla in the pharmaceutical and personal care industry

In recent years, the demand for fragrance-based cosmetic, and personal care products has been increasing among customers across the globe. Hence, the rise in the need for vanilla-added cosmetic products is impelling the growth of vanilla in the market. Besides fragrance, vanilla has a particular functional property that enables the repair of skin damage.

For instance, vanilla is naturally rich in antioxidants, which help neutralize the free radicals and reduce skin damage. Due to its functional property, vanilla liquids, powders, and pastes are largely used in cosmetic products. Thus, the increasing usage of vanilla in the cosmetic industry will drive growth in the market. Moreover, the Madagascar vanilla has extensive application in personal care products such as lotion, anti-aging creams, and lip balm enriched with vitamin B, which is responsible for healthy skin. Thus, cosmetic manufacturers are adding vanilla into their products.

Hence, the growing demand for Madagascar vanilla in personal care product will propel the market growth.

Opportunity

• Rising demand for synthetic vanilla extracts

Although the low production of vanilla beans reduces the production of natural vanilla extracts in the market. To encounter the demand, the vanilla extracts manufacturers are focused on producing synthetic vanilla extract. This further creates an opportunity for vanilla extract producers to expand their value in the global market. As a result of rising consumer preference for vanilla-flavored food products, the food industry demands more synthetic vanilla extract in the market.

In recent years, immense interest has been grown among chemical industries due to the viable opportunity to substitute synthetic vanilla products with renewable resources. According to U.S. regulation, the derivation of vanilla extract from renewable sources can be labeled as natural. Thus, the manufacturers emphasize producing vanilla extract using the biotechnological method.

Restraints/Challenges

• Fluctuating price of raw materials

The demand for vanilla flavors is increasing among industries and customers across the globe. However, the demand for vanilla exceeds the supply of vanilla in the market.

For instance,

• Based on the NPR report, the rising demand for Madagascar vanilla bean increased the product's price by ten times in 2017 compared to previous years. Hence, the increasing price of Madagascar beans will decrease the growth in the market as the customers are sensitive to price.

Similarly, the customers are looking for clean label products and demand natural, and organic products. Therefore, the companies produce vanilla extracts from a natural source to satisfy the customers. Despite that, less raw material availability leads the manufacturers to sell their products at a higher cost. As a result of elevated prices, the demand for vanilla will decline and obstruct the global market's growth.

• Availability of substitute products

Vanilla is the most common flavor among consumers, although the availability of alternative flavors in the market is a major challenge for the growth of vanilla in the market. Maple syrup, almond extract, citrus zest, and others are the substituent flavors available in the market. Maple syrup is a substitute for vanilla extracts which offers a pleasant aroma, and vanilla's mellow flavors.

Maple syrup is ideal for preparing pancakes, cookies, roasted vegetables, and other food applications.

As it is cost-effective, the consumers opt for maple syrup as an alternative to vanilla flavor. Hence, the increasing demand for maple syrup will decline the growth of vanilla in the market. Consequently, almond extract is also used as an alternative source of vanilla extract. Moreover, almond extract is significantly more potent than vanilla flavor. This extract is widely added to baked goods and other desserts to enhance its flavor and taste. Therefore, the rising demand for almond extract in the bakery industry will obstruct the growth of vanilla in the market.

Post COVID-19 Impact Global Vanilla (B2C) Market

Post COVID-19, the demand for vanilla is increased in Asia-pacific region due to change in buying pattern of consumers and gradual shift towards to increasing the demand of variety of flavored products among various end users such as food & beverages, and others. Due to the discontinuation of many strict mandates and restrains manufactures and producers are able to fulfil the demand for vanilla in the region.

The increased demand for different flavored food items enables manufacturers to launch various organic and synthetic vanilla, which has helped the market grow.

Recent Developments

• In January 2020, ADM acquired Yerbalatina Phytoactives, a leading manufacturer of plant-based extracts and ingredients. This acquisition helped in expanding ADM's business in Brazil and strengthening its position in the health & wellness market
• In December 2019, ADM acquired Rodelle, a vanilla ingredient supplier in 2019. Rodelle is a joint venture of Sahanala. Sahanala is the industry's first farmer-owned processor and exporter of vanilla beans. This acquisition enlarges the supply chain and now positioned the ADM as a global industry leader in vanilla and citrus flavor. Hence, it improves the company's share in the market

Global Vanilla (B2C) Market Scope

The global vanilla (B2C) market is segmented into five notable segments based on vanilla type, grade, vanilla origin, form and distribution channel. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.

Vanilla Type

• Madagascar
• Indonesian
• Mexican
• Synthetic Origin
• Papua New Guinea
• Uganda
• Tahitian
• India
• Tonga
• Others

On the basis of vanilla type, the global vanilla (B2C) market is segmented into Madagascar, Mexican, Synthetic origin, India, Indonesian, Tahitian, Tonga, Papua New Guinea, Uganda and others.

Form

• Liquid
• Powder
• Paste

On the basis of form, the global vanilla (B2C) market is segmented into liquid, powder and paste.

Vanilla Origin

• Natural
• Synthetic

On the basis of vanilla origin, the global vanilla (B2C) market is segmented into natural and synthetic.

Grade

• Grade A (30% Moisture)
• Grade B (20% Moisture)
• Others

On the basis of grade, the global vanilla (B2C) market is segmented into grade A (30% moisture), grade B (20% moisture) and others.

Distribution Channel

• Supermarket
• Hypermarket
• Specialty stores
• Retail stores
• Online
• Others

On the basis of distribution channel, the global vanilla (B2C) market is segmented into supermarket, hypermarket, specialty stores, retail stores, online and others.

Global Vanilla (B2C) Markets Regional Analysis/Insights

The global vanilla (B2C) market analyzed and market size insights and trends are provided based on as referenced above.

الدول التي يغطيها تقرير أسواق الفانيليا العالمية (B2C) هي الولايات المتحدة وكندا والمكسيك وألمانيا وفرنسا وإسبانيا وتركيا والمملكة المتحدة وهولندا وروسيا وسويسرا وبلجيكا ولوكسمبورج وإيطاليا وبقية أوروبا والصين والهند واليابان وأستراليا وكوريا الجنوبية وماليزيا وسنغافورة وتايلاند ونيوزيلندا وإندونيسيا والفلبين وبقية دول آسيا والمحيط الهادئ والبرازيل والأرجنتين وبقية دول أمريكا الجنوبية وجنوب إفريقيا ومصر والمملكة العربية السعودية والإمارات العربية المتحدة وإسرائيل وبقية دول الشرق الأوسط وأفريقيا.

من المتوقع أن تقود أمريكا الشمالية سوق الفانيليا العالمية (B2C) بسبب استخدامها المتزايد في مختلف الصناعات النهائية مثل الأغذية والمشروبات والأدوية وغيرها.

كما يوفر قسم الدولة في التقرير عوامل التأثير الفردية على السوق والتغييرات في اللوائح في السوق والتي تؤثر على الاتجاهات الحالية والمستقبلية للسوق. تعد نقاط البيانات، مثل المبيعات الجديدة والاستبدالية، والتركيبة السكانية للدولة، وعلم الأوبئة المرضية، ورسوم الاستيراد والتصدير، من بين المؤشرات الرئيسية المستخدمة للتنبؤ بسيناريو السوق للدول الفردية. بالإضافة إلى ذلك، يتم النظر في وجود العلامات التجارية وتوافرها والتحديات التي تواجهها بسبب المنافسة الشديدة من العلامات التجارية المحلية والمحلية، وتأثير قنوات المبيعات أثناء تقديم تحليل تنبؤي لبيانات الدولة.

تحليل المشهد التنافسي وحصة السوق العالمية لمنتجات الفانيليا (B2C)

يوفر المشهد التنافسي العالمي لسوق الفانيليا (B2C) تفاصيل عن المنافسين. تتضمن التفاصيل نظرة عامة على الشركة، والبيانات المالية للشركة، والإيرادات المولدة، وإمكانات السوق، والاستثمار في البحث والتطوير، ومبادرات السوق الجديدة، والحضور العالمي، ومواقع الإنتاج والمرافق، والقدرات الإنتاجية، ونقاط القوة والضعف في الشركة، وإطلاق المنتج، وعرض المنتج ونطاقه، وهيمنة التطبيق. ترتبط نقاط البيانات المذكورة أعلاه فقط بتركيز الشركات على سوق الفانيليا العالمية (B2C).

بعض اللاعبين الرئيسيين العاملين في سوق الفانيليا العالمية (B2C) هم McCormick & Company، Inc.، Nielsen-Massey Vanillas، Inc.، Madagascar Vanilla Company LLC، Vanilla Pura، Boston Vanilla Bean Company، Native Vanilla، Heilala Vanilla US.، Daintree Vanilla & Spice، Lemur International، Inc، Venui Vanilla، Apex Flavor، وغيرها.

منهجية البحث

يتم جمع البيانات وتحليل سنة الأساس باستخدام وحدات جمع البيانات ذات أحجام العينات الكبيرة. يتم تحليل بيانات السوق وتقديرها باستخدام نماذج إحصائية ومتماسكة للسوق. بالإضافة إلى ذلك، يعد تحليل حصة السوق وتحليل الاتجاهات الرئيسية من عوامل النجاح الرئيسية في تقرير السوق. منهجية البحث الرئيسية التي يستخدمها فريق بحث DBMR هي التثليث البيانات والتي تنطوي على استخراج البيانات وتحليل تأثير متغيرات البيانات على السوق والتحقق الأساسي (خبير الصناعة). وبصرف النظر عن هذا، تتضمن نماذج البيانات شبكة وضع البائعين وتحليل الخط الزمني للسوق ونظرة عامة على السوق والدليل وشبكة وضع الشركة وتحليل حصة الشركة في السوق ومعايير القياس والتحليل العالمي مقابل الإقليمي وتحليل حصة البائعين. يرجى طلب مكالمة محلل في حالة وجود استفسار آخر.

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