تقرير تحليل حجم السوق العالمية لملابس المطر وحصتها واتجاهاتها – نظرة عامة على الصناعة وتوقعاتها حتى عام 2031

تحليل سوق ملابس المطر

لقد شهد سوق الملابس المقاومة للمطر تطورات كبيرة في الأساليب والتقنيات، مما دفع نموه على مستوى العالم. ومن أهم التطورات استخدام تكنولوجيا النانو في تصميم الأقمشة، مما يتيح إنشاء مواد خفيفة الوزن وقابلة للتنفس ومقاومة للماء بدرجة عالية. وتقوم الشركات بدمج الطلاءات النانوية التي تطرد الماء والأوساخ والزيوت، مما يعزز متانة الملابس المقاومة للمطر مع الحفاظ على الراحة.

ومن بين التطورات التكنولوجية الأخرى استخدام الأقمشة الذكية المزودة بأجهزة استشعار لتنظيم درجة الحرارة. ويمكن لهذه الأقمشة التكيف مع الظروف الجوية المتغيرة، مما يوفر الراحة المثلى في مختلف المناخات. على سبيل المثال، أصبحت الأغشية القابلة للتنفس مثل GORE-TEX والبدائل الصديقة للبيئة شائعة، حيث توفر مقاومة للماء وقابلية التنفس.

لقد اتسع نطاق استخدام ملابس المطر ليتجاوز الأنشطة الخارجية التقليدية، مما أثر على أنماط الحياة واتجاهات الموضة. وتلبي التصميمات المبتكرة مثل خيارات ملابس المطر القابلة للطي والمدمجة احتياجات السوق الحضرية، وتعزز سهولة الحمل والراحة.

من حيث النمو، يدفع الوعي المتزايد بالاستدامة العلامات التجارية إلى تبني المواد المعاد تدويرها وعمليات التصنيع الصديقة للبيئة. ومن المتوقع أن يؤدي هذا، إلى جانب الطلب المتزايد على الملابس متعددة الوظائف، إلى دفع سوق ملابس المطر بشكل كبير في السنوات القادمة.

حجم سوق ملابس المطر

تم تقييم حجم سوق ملابس المطر العالمية بنحو 1.31 مليار دولار أمريكي في عام 2023 ومن المتوقع أن يصل إلى 2.17 مليار دولار أمريكي بحلول عام 2031، مع معدل نمو سنوي مركب بنسبة 6.50٪ خلال الفترة المتوقعة من 2024 إلى 2031. بالإضافة إلى الرؤى حول سيناريوهات السوق مثل القيمة السوقية ومعدل النمو والتجزئة والتغطية الجغرافية واللاعبين الرئيسيين، فإن تقارير السوق التي تم تنظيمها بواسطة Data Bridge Market Research تتضمن أيضًا تحليلًا متعمقًا للخبراء وتحليل التسعير وتحليل حصة العلامة التجارية واستطلاع رأي المستهلكين وتحليل التركيبة السكانية وتحليل سلسلة التوريد وتحليل سلسلة القيمة ونظرة عامة على المواد الخام / المواد الاستهلاكية ومعايير اختيار البائعين وتحليل PESTLE وتحليل Porter والإطار التنظيمي.

اتجاهات سوق ملابس المطر

"اتجاه الاستدامة يقود نمو سوق ملابس المطر"

A key trend driving the growth of the rainwear market is the rising demand for eco-friendly and sustainable products. Consumers are increasingly opting for rainwear made from recycled materials and biodegradable fabrics to reduce environmental impact. For instance, brands such as Patagonia and Rains have introduced rain jackets made from recycled polyester and organic cotton, attracting environmentally conscious customers. This shift towards sustainable production is not only boosting sales but also encouraging other manufacturers to adopt greener practices. The market is seeing an uptick in demand for rainwear that combines functionality with environmental responsibility, significantly contributing to overall market expansion.

Report Scope and Rainwear Market Segmentation   

Rainwear Market Definition

Rainwear refers to clothing specifically designed to protect individuals from getting wet during rain or other wet conditions. It is typically made from waterproof or water-resistant materials such as rubber, nylon, or coated fabrics, ensuring that water doesn't penetrate the fabric. Common items include rain jackets, coats, ponchos, and rain pants. Some rainwear is also designed to be breathable, allowing sweat to escape while keeping water out. In addition to protection, rainwear often features hoods, adjustable cuffs, and taped seams to further enhance its functionality. It is widely used for outdoor activities, work, and daily commuting in wet weather.

Rainwear Market Dynamics

Drivers

• Climate Change and Extreme Weather

Climate change and extreme weather patterns significantly drive the rainwear market. The increasing frequency of heavy rainfall and unpredictable weather events, such as storms and floods, prompts consumers to seek reliable protection. For instance, the National Oceanic and Atmospheric Administration (NOAA) reported a 20% increase in heavy rainfall events in the U.S. from 1958 to 2016. This trend has led to heightened consumer awareness and demand for high-quality rainwear, particularly in regions prone to extreme weather. Brands such as The North Face and Columbia have capitalized on this need, developing innovative rainwear solutions that combine functionality with style, catering to the growing market for protective clothing.

• Expansion of E-commerce

The rise of e-commerce has significantly transformed the rainwear market by providing consumers with convenient access to diverse options. Online platforms such as Amazon and specialized outdoor retailers allow shoppers to browse extensive collections, compare prices, and read reviews from the comfort of their homes. For instance, during the monsoon season, brands such as Columbia and The North Face enhance their online presence with promotions and targeted marketing campaigns, driving sales. Additionally, e-commerce facilitates direct-to-consumer sales, enabling brands to build relationships with customers and offer personalized shopping experiences. This ease of access and variety ultimately boosts overall market sales and customer satisfaction in the rainwear segment.

Opportunities

• Innovative Fabrics and Technologies

Advancements in waterproof and breathable fabrics have revolutionized the rainwear market, presenting significant opportunities for growth. Technologies such as Gore-Tex have enhanced performance, allowing consumers to stay dry while maintaining comfort. For instance, Patagonia's use of recycled nylon in their rain jackets not only ensures waterproofing but also appeals to environmentally conscious consumers. Similarly, brands such as The North Face are incorporating cutting-edge technologies, such as Futurelight, which offers superior breathability and stretch. These innovations attract outdoor enthusiasts and everyday users, driving demand for high-quality rainwear. As consumers prioritize functionality and sustainability, brands leveraging these technologies can significantly enhance their market presence.

• Rising Outdoor Activities

The growing interest in outdoor activities, including hiking, camping, and adventure sports, significantly boosts the rainwear market. As more people embrace nature and seek recreational experiences, the demand for specialized rainwear that provides comfort and protection against unpredictable weather has surged. For instance, brands such as Patagonia and Columbia have expanded their rainwear lines to cater to outdoor enthusiasts, offering lightweight, breathable, and waterproof options. This trend presents a substantial opportunity for manufacturers to innovate and create performance-oriented rainwear that meets the needs of active consumers, thus capturing a share of the lucrative outdoor apparel market.

Restraints/Challenges

• Seasonal Demand Fluctuations

The rainwear market is heavily influenced by seasonal demand, with sales peaking during monsoon or rainy seasons. This creates a challenge for manufacturers and retailers, as they must accurately forecast demand to avoid overstocking or stockouts. Excess inventory during off-peak periods can lead to increased holding costs and potential markdowns to clear unsold items, negatively impacting profit margins. Conversely, inadequate stock during peak demand can result in missed sales opportunities, frustrating consumers and damaging brand reputation. This inherent variability complicates inventory management, creating significant hurdles for businesses striving to maintain profitability throughout the year.

• Competition from Other Outerwear

The rainwear market is significantly challenged by the growing popularity of multi-functional outerwear. These garments often combine waterproof capabilities with insulation and style, catering to consumers seeking versatility in their clothing. As a result, many customers prefer jackets that can be worn in various weather conditions rather than investing in dedicated rainwear. This shift in consumer preference can lead to a decline in sales for traditional rainwear brands, forcing them to compete with a broader range of outerwear options. Consequently, this competition can hinder the growth and profitability of the rainwear market as consumers prioritize functionality and style in their purchases.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Rainwear Market Scope

The market is segmented on the basis of product type, size, material, application, end user and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Rain Jacket
• Rain Pant
• Rain Suit
• Others

Size

• Small
• Medium
• Large

 Material

• Polyester Fabric
• Nylon
• Vinyl
• Gore- Tex
• Blended

Application

• Bike Riding
• Camping and Hiking
• Others

 End User

• Men
• Women
• Kids

 Distribution Channel

• Online
  • E-Commerce
  • Company-Owned Website
• Offline
  • Hypermarkets/ Departmental Stores
  • Specialty Stores
  •  Chain and Franchises
  • Others

Rainwear Market Regional Analysis

The market is analyzed and market size insights and trends are provided by product type, size, material, application, end user and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

North America is expected to dominate the rainwear market, driven by increasing urbanization and changing consumer lifestyles. The region's growing middle class, coupled with rising disposable incomes, fosters higher demand for fashionable and functional rainwear. Additionally, manufacturers are focusing on product innovation and sustainability, further propelling market growth. The trend towards outdoor activities also boosts the need for durable and stylish rainwear options in this region.

Asia-Pacific is expected to show lucrative growth in the rainwear market, driven by a large working population in China and India. The increasing participation in outdoor activities further boosts demand for rainwear in the region. Additionally, rising awareness of weather protection and fashion trends among consumers contribute to the expansion, making Asia-Pacific a key player in the global rainwear industry.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Rainwear Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Rainwear Market Leaders Operating in the Market Are:

• Columbia Sportswear Company (U.S.)
• THE NORTH FACE (U.S.)
• Patagonia, Inc. (U.S.)
• Black Diamond Equipment, Ltd. (U.S.)
• Amer Sports (Finland)
• Wildcraft (India)
• Stutterheim (Sweden)
• Ducktail (New Zealand)
• Splashy Rainwear New Zealand (New Zealand)
• New Aashi Rainwear (India)
• Fox Umbrellas Ltd. (U.K.)
• Prince Rainwear (India)
• Blunt Umbrellas (New Zealand)
• GustBuster Umbrellas (U.S.)
• Hangzhou Paradise Umbrella Group Co., Ltd. (China)
• Beijing HongYe Tongxing Technology Co., Ltd. (China)
• James Smith & Sons Umbrellas Ltd. (U.K.)
• Pickett London (U.K.)
• SWAINE ADENEY BRIGG LIMITED (U.K.)

Latest Developments in Rainwear Market

• في أبريل 2022، أعلنت شركة كولومبيا للملابس الرياضية عن خطط لتعزيز قدراتها التوزيعية في منشأتها في روباردز، كنتاكي. يتضمن التوسع المخطط له استثمارًا بقيمة 4 ملايين دولار أمريكي تقريبًا، بهدف تحسين الكفاءة التشغيلية وزيادة القدرة الإنتاجية. ومن المتوقع أن تعمل هذه الخطوة الاستراتيجية على تعزيز سلسلة التوريد الخاصة بكولومبيا، مما يمكن الشركة من تلبية طلب المستهلكين بشكل أفضل مع تعزيز التزامها بالنمو في سوق الملابس الخارجية.
• في مارس 2022، استحوذت شركة Solace Capital Partners على شركة Sun Mountain، وهي اسم بارز في مجال معدات الجولف منذ أربعة عقود. يعكس هذا الاستحواذ استراتيجية Solace للاستثمار في الشركات متوسطة الحجم في الولايات المتحدة وكندا التي تواجه تحديات معقدة. تركز شركة الأسهم الخاصة على استثمارات الأسهم والديون التي تتراوح من 20 مليون دولار أمريكي إلى 100 مليون دولار أمريكي في شركات تتراوح إيراداتها السنوية بين 50 مليون دولار أمريكي ومليار دولار أمريكي.
• في فبراير 2022، حصلت شركة Canada Goose Holdings Inc. على موافقة من لجنة الأوراق المالية في أونتاريو لتنفيذ خطة إعفاء. تسمح هذه الخطوة الاستراتيجية للشركة بإعادة شراء ما يصل إلى 10% من أسهم التصويت التابعة لها من الطرح العام الأولي من خلال المعاملات في بورصة نيويورك للأوراق المالية. تهدف هذه المبادرة إلى تعزيز قيمة المساهمين ودعم أداء أسهم الشركة في سوق تنافسية
• في نوفمبر 2021، أعلنت Farmerrain، وهي علامة تجارية سويدية للملابس، عن التزامها بالاستدامة من خلال دمج مادة BIOVYN PVC في خط منتجاتها. تعد هذه المبادرة جزءًا من استراتيجية أوسع لتقليل التأثير البيئي وتعزيز ممارسات التصنيع المسؤولة. من خلال استخدام مادة BIOVYN، المستمدة من الموارد المتجددة، تسعى Farmerrain إلى مواءمة منتجاتها مع المعايير الصديقة للبيئة مع تلبية متطلبات المستهلكين للأزياء المستدامة في صناعة الملابس التنافسية.

SKU-65639