سوق المانجو العالمي – اتجاهات الصناعة والتوقعات حتى عام 2030

تحليل ورؤى حول سوق المانجو

المانجو فاكهة استوائية نشأت في منطقة جنوب آسيا. تحتوي هذه الفاكهة على نسبة عالية من الفيتامينات والعناصر الغذائية وهي مصدر غني بفيتاميني أ و ج. يتم استهلاك هذه الفاكهة في جميع أنحاء العالم طازجة ومجمدة وكذلك معالجة. يستخدمها المصنعون في صنع الحلويات والأطعمة المعالجة.

تتوافر في السوق أنواع مختلفة من المانجو. وتعد الفاكهة مصدرًا غنيًا بالعناصر الغذائية والفيتامينات ويتم استهلاكها على نطاق واسع في أشكال طازجة ومجمدة ومعلبة. ومن المتوقع أن يؤدي الاستخدام المتزايد للمانجو في صناعة المشروبات والتجهيز والحلويات إلى زيادة الطلب على سوق المانجو العالمية. ومع ذلك، فإن التوافر الموسمي وارتفاع معدل الإصابة بالآفات والأمراض قد يعوق نمو السوق.

إن المبادرات الحكومية المتزايدة وأعمال البحث والتطوير لإنتاج المانجو تشكل فرصة سوقية كبيرة. وفي الوقت نفسه، فإن القواعد واللوائح الصارمة لتجارة المانجو قد تشكل تحديًا لنمو سوق المانجو العالمية.

تشير تحليلات Data Bridge Market Research إلى أن سوق المانجو العالمي سينمو بمعدل نمو سنوي مركب نسبته 4.9% من عام 2023 إلى عام 2030.

تعريف السوق

المانجو (Mangifera Indica)، أحد أفراد عائلة Anacardiaceae، هو أحد أهم الفواكه الاستوائية وأكثرها إنتاجًا. تنمو شجرة المانجو في جنوب آسيا، وخاصة ميانمار وولاية آسام الهندية، وقد تم تطوير العديد من الأصناف. تحتوي المانجو على نسبة عالية من فيتامينات A وC وD.

ديناميكيات سوق المانجو العالمية

This section deals with understanding the market drivers, advantages, opportunities, restraints and challenges. All of this is discussed in detail below:

Drivers

• Growth in the beverage industry

The major factor likely to support the growth of the global mango market is the increased product demand from the beverage industry in the upcoming years. Various large-scale food and beverage producers have introduced products based on mango into the market, such as Starbucks, McDonald's and PepsiCo, among others. These brands largely use fruit extracts and purees in their smoothies and drinks. These drinks are in great demand among consumers, likely to leverage the mango market in the future positively.

Moreover, mango-based drinks are back with compelling commercials on television, peddling the belief that they are all you need to quench your thirst in a day. Much like the fruit itself, Mango-based drinks are expected to be in high demand. In addition, there are several mango-flavored drinks in the market like maaza, frooti and slice, which have a large market share in various countries.

The popularity of mango-based drinks can be attributed to many factors such as 'the great Indian mango fetish' which is largely driving it, the joy, passion and excitement of mango, celebrating or enjoying the first set of mangoes for the season and availability of mango fruit for a limited period or is seasonal, which makes it even more desirable among many others.

Furthermore, big companies in the non-alcoholic beverages market, such as Coca-Cola and PepsiCo, have capitalized on the craze for mangoes and the product's steady supply over the years.

• High demand for mango puree owing to growing awareness regarding the use of organic products

Mango puree, often called mango pulp, is a smooth and thick product processed so that the insoluble fibrous parts of the ripe mangoes are broken up. It retains all fruit juice and a huge portion of the fibrous matter naturally, which is found naturally in raw fruit. Organic mango puree is in higher demand by consumers due to growing awareness regarding the usage of organic products. Mango puree is prepared from selected varieties of fresh mango fruit. The preparation process includes cutting, de-stoning, refining and packing. In the case of aseptic products, the pulp is sterilized and packed in aseptic bags. The refined pulp is packed in cans, hermetically sealed and retorted. The frozen pulp is pasteurized and deep-frozen in plate freezers. This process ensures that the natural flavor and aroma of the fruit are retained in the final products. Various large-scale food producers have introduced products based on mango puree into the market.

Due to a lack of time, people in developed and developing regions prefer mango puree instead of raw mangoes for different recipes and desserts. Mango puree is mostly used to make juices, nectars, drinks, jams, fruit, cheese and other beverages. It is also used in puddings, bakery fillings, fruit meals for children, flavors for the food industry and ice creams, yogurt and confectionery items. With the rapid urbanization and increasing disposable income in developing countries, the consumer is inclined towards convenient food products such as ready-to-eat food and ready-to-drink beverages. Food manufacturers are shifting their focus to ready-to-eat products to serve the increasing demand for convenient food products. Therefore, most manufacturers use puree instead of flavouring agents.

Opportunity

• Increase in government initiatives to create awareness regarding healthy eating habits

Mangoes offer plenty of health benefits as they contain vitamin C, an immune-boosting antioxidant that helps fight cancer and other diseases and complications. Mangoes help keep eyes and skin looking healthy as they contain vitamin A and keep the digestive system in good health by providing plenty of fiber. Moreover, mangoes contain potassium, which helps to regulate blood pressure. After looking after these benefits, various governments have taken many initiatives to create awareness among consumers for healthy eating habits, which is expected to create a host of opportunities for the global mango market.

Restraint/Challenge

• Seasonal cultivation of mangoes

Seasonal mango farming or cultivation is expected to be a major stumbling block to the mango industry's growth. Mangoes grow best in tropical climates, such as Asia and the Pacific. Mango planting is usually done in July-August in rained areas and during February-March in irrigated areas. Mango can be grown in tropical and sub-tropical climates from sea level to 1400 m altitude, provided there is no high humidity, rain, or frost during the flowering period. Places with good rainfall and dry summer are ideal for mango cultivation. It is better to avoid areas with winds and cyclones, which may cause flower and fruit shedding and breaking of branches.

Due to different climate zones and short harvest periods, no single country or mango variety can offer a long supply season. That is why different varieties and production sources are needed to assure continuity. The production campaigns in these tropical countries are not always stable. Temporary shortfalls and oversupply due to overlapping seasons sometimes result in an erratic supply market. This volatility and the need for multiple suppliers make it difficult for traders to fill supply programs with major buyers.

• In addition, the lack of a programmed market supply makes mango an interesting export crop for smaller growers. However, while even large producers struggle with quality issues, it is often difficult to comply with expectations for small producers. Therefore, it remains a challenge for buyers to find high-quality mangos year-round. The market needs stability in quality and supply, which becomes difficult to achieve.

Post-COVID-19 Impact on Global Mango Market

COVID-19 has affected the market to some extent. Due to the lockdown, the trade of mangoes worldwide was severely affected due to quarantine measures, influencing the market. Due to the change in many mandates and regulations, manufacturers can design and launch new products, which will help the market's growth.

Recent Development

• Parle company provides two different candies with mango flavors. The Kaccha Mango Bite and Bigger Kaccha Mango Bite both have a delicious raw mango flavor

Global Mango Market Scope

The global mango market is segmented into notable segments based on variety, packaging size, application and distribution channel. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.

Variety

• Alphonso
•  Kesar
•  Dashehari
•  Chausa
•  Langra
•  Banganapali (badami)
•  Neelum
•  Totapuri
•  Others

The variety segment is further segmented into alphonso, kesar, dashehari, chausa, langra, banganapali (badami), neelum, totapuri and others.

Packaging Size

• Less than 4 kg
• 4kg to 8 kg
• More than 8kg

The packaging size segment is segmented into less than 4 kg, 4kg to 8 kg and more than 8kg.

Application

• B2B
• B2C

The application segment is further segmented into B2B and B2C.

Distribution Channel

• Online
• Offline

The distribution channel segment is further segmented into online and offline.

Global Mango Market Regional Analysis/Insights

The global mango market is analyzed and market size insights and trends are provided based on as referenced above.

The countries covered in the global mango market report are U.S., Mexico, Canada, Germany, France, U.K., Italy, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, rest of Europe, China, Australia, Japan, South Korea, Singapore, Malaysia, Indonesia, Thailand, Philippines, India, rest of Asia-Pacific, South Africa, Saudi Arabia, U.A.E, Kuwait and rest of the Middle East and Africa, Brazil, Argentina and rest of South America.

Asia-Pacific is expected to dominate the global mango market in terms of market share and market revenue. It is estimated to maintain its dominance during the forecast period due to the growing surge for mango in various industries and growing consumer demand from end users.

The region section of the report also provides individual market-impacting factors and changes in regulations that impact the market's current and future trends. Data points, such as new and replacement sales, country demographics, disease epidemiology and import-export tariffs, are some of the major pointers used to forecast the market scenario for individual countries. In addition, the presence and availability of global brands and their challenges faced due to high competition from local and domestic brands and the impact of sales channels are considered while providing forecast analysis of the country data.

Competitive Landscape and Global Mango Market Share Analysis

The global mango market competitive landscape provides details about the competitors. Details include company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth and application dominance. The above data points only relate to the company's focus on the global mango market.

Some of the major players operating in the global mango market are Devgadmango, Ratnagiri Alphonso Mango, Tropical Green Company, Dole Plc, Jayanthagrofarms, Mithuna Foods, Verde Fruits Company LLC, Muthalamada Mangoes, Freshmax Group, Delina Inc., All Seasons Fresh Produce, New Limeco, LLC, Coast Citrus, Premier Fresh Australia and Piñata Farms Operations Pty Ltd among others.

Research Methodology

Data collection and base year analysis are done using data collection modules with large sample sizes. The market data is analyzed and estimated using market statistical and coherent models. In addition, market share analysis and key trend analysis are the major success factors in the market report. The key research methodology used by the DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include the Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Global vs. Regional and Vendor Share Analysis. Please request an analyst call in case of further inquiry.

Customization Available

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