السوق العالمية للويسكي الشعيري – اتجاهات الصناعة والتوقعات حتى عام 2031

تحليل حجم سوق الويسكي الشعيري

شهدت سوق الويسكي الشعيري توسعًا سريعًا. ويعزى هذا النمو إلى عوامل مثل الطلب المتزايد على المشروبات الروحية الفاخرة والحرفية، بما في ذلك الويسكي الشعيري، وخاصة بين المستهلكين الأصغر سنًا الذين يبحثون عن منتجات فريدة وعالية الجودة. ومع ارتفاع الدخل المتاح في العديد من أنحاء العالم، أصبح المستهلكون أكثر استعدادًا للإنفاق على المنتجات الفاخرة والفاخرة، بما في ذلك الويسكي الشعيري. ويكتسب الويسكي الشعيري شعبية ليس فقط في أسواقه التقليدية مثل اسكتلندا ولكن أيضًا في الأسواق الناشئة مثل منطقة آسيا والمحيط الهادئ وأمريكا اللاتينية، حيث يطور المستهلكون ذوقًا للمشروبات الروحية الفاخرة.

تحلل شركة Data Bridge Market Research أن سوق الويسكي الشعير العالمي، الذي بلغ 5.40 مليار دولار أمريكي في عام 2023، من المتوقع أن يصل إلى 7.86 مليار دولار أمريكي بحلول عام 2031، بمعدل نمو سنوي مركب قدره 4.8٪ خلال الفترة المتوقعة من 2024 إلى 2031. بالإضافة إلى الرؤى حول سيناريوهات السوق مثل القيمة السوقية ومعدل النمو والتجزئة والتغطية الجغرافية واللاعبين الرئيسيين، فإن تقارير السوق التي أعدتها شركة Data Bridge Market Research تتضمن أيضًا تحليلًا متعمقًا من الخبراء والإنتاج والقدرة التمثيلية الجغرافية للشركة وتخطيطات الشبكة للموزعين والشركاء وتحليل مفصل ومحدث لاتجاهات الأسعار وتحليل العجز في سلسلة التوريد والطلب.

نطاق التقرير وتقسيم السوق

تعريف السوق

Malt whiskey, often spelled "whisky" in Scotland and other countries outside the U.S., is a type of whiskey that is distilled primarily from malted barley. It is one of the most revered and traditional styles of whiskey, known for its rich flavors, complexity, and depth. Malt whiskey is typically made from malted barley, water, and yeast. Some variations may also include other grains, but malted barley is the primary ingredient.

Global Malt Whiskey Market Dynamics

Drivers

• Changing Consumer Preferences

Consumers are shifting towards premium and luxury products across various industries, driven by factors such as increasing disposable income, a desire for higher quality, and a preference for unique and authentic experiences. Malt whiskey, with its rich history, artisanship, and diverse flavor profiles, aligns well with this trend. There is a growing appreciation for craft and artisanal products among consumers who value authenticity, craftsmanship, and provenance. Malt whiskey, known for its intricate flavor profiles and the influence of factors such as aging and wood maturation, attracts consumers looking to explore and appreciate nuanced flavors.Trends in social media, food and beverage culture, and celebrity endorsements play a role in shaping consumer preferences. Malt whiskey, often associated with luxury, prestige, and sophistication, is frequently featured in popular culture, social gatherings, and lifestyle magazines, influencing consumer perceptions and consumption patterns.

• Rising Disposable Income

Rapid economic development in emerging markets, particularly in countries such as China, India, Brazil, and Russia, has led to an increase in disposable income levels among the middle class. As consumers in these regions become more affluent, they are willing to spend on premium and luxury goods, including malt whiskey, as a symbol of status and sophistication. Urbanization, coupled with changes in lifestyle and consumption patterns, has contributed to the rise in disposable income and spending on discretionary items such as alcoholic beverages. Urban dwellers, especially in emerging economies, have greater access to a wider range of products and experiences, including premium malt whiskey, which further drives market growth.

Opportunity

• Rise of E-Commerce Platforms and Digital Marketing Channels has Transformed Businesses Interact with Consumers

E-commerce platforms provide malt whiskey producers with a direct channel to reach consumers, bypassing traditional distribution channels such as retailers and wholesalers. By establishing their own e-commerce websites or partnering with online retailers, producers can showcase their products and reach consumers globally, regardless of geographical barriers. This direct-to-consumer approach allows producers to control their brand image, pricing, and customer experience, leading to greater brand visibility and consumer engagement. Digital marketing channels such as social media, email marketing, and targeted advertising enable malt whiskey producers to personalize their marketing efforts and tailor messages to specific consumer segments. By leveraging data analytics and consumer insights, producers can create targeted campaigns that resonate with their target audience's preferences, interests, and purchasing behavior. Personalized marketing fosters stronger connections with consumers, increases brand loyalty, and drives repeat purchases. Digital platforms provide malt whiskey producers with opportunities to engage consumers through compelling content and storytelling. Through blog posts, articles, videos, and social media posts, producers can share the rich history, heritage, and craftsmanship behind their brands, creating emotional connections and building brand authenticity. By educating consumers about the production process, flavor profiles, and tasting notes, producers can enhance consumer understanding and appreciation of malt whiskey, driving interest and demand.

Restraints

• Regulatory Challenges pose Significant Constraint

The malt whiskey industry operates in a highly regulated environment, with regulations varying significantly from country to country. These regulations cover various aspects of production, including ingredients, distillation processes, aging requirements, labeling, packaging, advertising, and taxation. Navigating this complex regulatory landscape can be challenging for malt whiskey producers, particularly when expanding into new markets with different legal frameworks and compliance requirements.

This global malt whiskey market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the global malt whiskey market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions. Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Development

• In 2021, Glen Fiddich switched its delivery fleet to renewable biogas created from whiskey leftovers. A single malt scotch whiskey owned by William Grant & Sons, has undertaken a sustainability project by powering its fleet of delivery cars with biogas created from distillation wastes

Global Malt Whiskey Market Scope

Global malt whiskey market is segmented into two notable segments which is type and distribution channel. The growth among segments helps you analyse niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.

Type

• Scotch Whiskey
• American Whiskey
• Irish Whiskey
• Others

Distribution Channel

• On Trade
• Off Trade

Global Malt Whiskey Market Regional Analysis/Insights

Global malt whiskey market is analysed and market size information is provided by type, and distribution channel as referenced above.

The countries covered in global malt whiskey market report are U.S., Canada, Mexico, Germany, France, Spain, Turkey, U.K., Netherlands, Russia, Switzerland, Belgium, Hungary, Italy, rest of Europe, China, India, Japan, Australia, South Korea, Malaysia, Singapore, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Brazil, Argentina, rest of South America, South Africa, Egypt, Saudi Arabia, U.A.E., Israel and rest of Middle East and Africa.

Europe dominate the global malt whiskey market. This is attributed because Scotland is renowned for its long tradition of whisky production, with a rich heritage dating back centuries.

North America is the fastest growing region because U.S. has emerged as a major player in recent years, particularly in the production of bourbon whiskey, which is a type of malt whiskey.

كما يوفر قسم الدولة في التقرير عوامل التأثير الفردية على السوق والتغييرات في التنظيم في السوق محليًا والتي تؤثر على الاتجاهات الحالية والمستقبلية للسوق. تعد نقاط البيانات مثل المبيعات الجديدة ومبيعات الاستبدال والتركيبة السكانية للدولة والقوانين التنظيمية ورسوم الاستيراد والتصدير من بين المؤشرات الرئيسية المستخدمة للتنبؤ بسيناريو السوق للدول الفردية. كما يتم النظر في وجود وتوافر العلامات التجارية العالمية والتحديات التي تواجهها بسبب المنافسة الكبيرة أو النادرة من العلامات التجارية المحلية والمحلية وتأثير قنوات المبيعات أثناء تقديم تحليل توقعات لبيانات الدولة.

تحليل المشهد التنافسي وحصة سوق الويسكي الشعير العالمي

يوفر المشهد التنافسي العالمي لسوق الويسكي الشعير تفاصيل حسب المنافس. تتضمن التفاصيل نظرة عامة على الشركة، والبيانات المالية للشركة، والإيرادات المتولدة، وإمكانات السوق، والاستثمار في البحث والتطوير، ومبادرات السوق الجديدة، والحضور العالمي، ومواقع الإنتاج والمرافق، والقدرات الإنتاجية، ونقاط القوة والضعف في الشركة، وإطلاق المنتج، وعرض المنتج ونطاقه، وهيمنة التطبيق. ترتبط نقاط البيانات المذكورة أعلاه فقط بتركيز الشركات فيما يتعلق بسوق الويسكي الشعير العالمي.

بعض اللاعبين الرئيسيين العاملين في سوق الويسكي الشعير العالمي هم:

• شركة باكاردي المحدودة (برمودا)
• شركة سنتوري القابضة المحدودة (اليابان)
• ريمي كوانترو (فرنسا)
• شركة ديجيو المحدودة (المملكة المتحدة)
• مجموعة إدرينجتون (اسكتلندا)
• وليام جرانت وأولاده (اسكتلندا)
• مجموعة أساهي القابضة المحدودة (اليابان)
• مجموعة التحالف العالمية المحدودة (الفلبين)
• بيرنو ريكارد (فرنسا)
• شركة براون فورمان (الولايات المتحدة)

SKU-70724