Global Gluten Free Oats Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2031

Gluten Free Oats Market Analysis

Those products which have a gluten content of 20 parts per million (ppm) or less can only bear the label "gluten free”. Gluten free products such as gluten free oats have become an ideal option for people suffering from gluten allergies. Growing prevalence of celiac disease and other gluten intolerances worldwide and concerns over naturally processed food products are expected to boost the global gluten free oats industry during the next ten years. Leading gluten free oat manufacturers are focusing on developing a wide range of products, including oat-beverages, as well as introducing new varieties of gluten free oats, such as organic variants of oats. To protect people with food allergies and other food sensitivities, the Food and Drug Administration enforces laws requiring manufacturers to list ingredients on packaged foods and beverages. For foods or chemicals that cause allergies or other hypersensitivity reactions, there are stable labeling regulations, thereby driving market growth.

Gluten Free Oats Market Size

Global gluten free oats market size was valued at USD 299.70 million in 2023 and is projected to reach USD 752.71 million by 2031, with a CAGR of 12.20% during the forecast period of 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, pricing analysis, brand share analysis, consumer survey, demography analysis, supply chain analysis, value chain analysis, raw material/consumables overview, vendor selection criteria, PESTLE Analysis, Porter Analysis, and regulatory framework.

Gluten Free Oats Market Trends

“Rise of Organic and Non-GMO”

The rise of organic and non-GMO products is significantly influencing the gluten free oats market. This shift is driven by growing consumer demand for health, sustainability, and ethical considerations. Companies that embrace these trends by offering organic and non-GMO gluten free oats, ensuring transparency in their practices, and effectively communicating the benefits to consumers are well-positioned to succeed in this evolving market.

For instance, Advances in agricultural techniques have led to more efficient and higher-yielding blackcurrant farming. Modern farming practices include better soil management, pest control, and optimized harvesting methods, which ensure a consistent supply of high-quality blackcurrants. Breeding programs have developed new blackcurrant varieties with improved attributes such as higher anthocyanin content, better disease resistance, and enhanced flavor. These advancements have contributed to the increased nutritional value and quality of gluten free oats.

Report Scope and Gluten Free Oats Market Segmentation    

Gluten Free Oats Market Definition

Gluten free oats are oats that have been specifically grown, processed, and handled to avoid contamination with gluten. Gluten is a protein found in wheat, barley, and rye, and it can cause adverse reactions in people with celiac disease or gluten sensitivity. For individuals with celiac disease or non-celiac gluten sensitivity, consuming gluten free oats is essential to avoid symptoms and maintain health.                  

Gluten Free Oats Market Dynamics

Drivers  

• Increasing Prevalence of Celiac Disease and Gluten Sensitivity

There is growing awareness and diagnosis of celiac disease and non-celiac gluten sensitivity. As more people are diagnosed and advised to follow a strict gluten free diet, the demand for gluten free products, including oats, has increased. This trend is driven by improved medical diagnostics and increased public awareness about the health impacts of gluten. As more individuals become aware of their gluten sensitivities or choose to adopt a gluten free lifestyle for health reasons, there is a heightened demand for gluten free alternatives. For Instance, in September 2023, gluten free food options increase, it can be difficult to decide whether to include gluten in your diet or not. For most people, there is no need to completely eliminate foods containing gluten and no proven benefit from doing so, says Sarmed Sami, MBChB, a gastroenterologist at Mayo Clinic Healthcare in London.

•  Expansion of Gluten Free Product Lines by Food Manufacturers

Food manufacturers are expanding their product lines to include gluten free options in response to growing consumer demand. This includes developing new gluten free oat products and incorporating them into various food items like breakfast cereals, snack bars, and baked goods. Companies are investing in research and development to create high-quality, appealing gluten free oat products. Increased availability of gluten free oats in mainstream and specialty grocery stores, as well as online platforms, makes it easier for consumers to access these products.

Opportunities

• Expansion into Emerging Markets

Emerging markets, particularly in regions such as Asia-Pacific and Latin America, are experiencing a rise in health consciousness and dietary awareness. As more consumers in these regions become aware of gluten-related disorders and adopt healthier eating habits, there is significant potential for the growth of the gluten free oats market. Companies can explore opportunities to introduce gluten free oats into these regions by establishing distribution channels, local partnerships, and educating consumers about the benefits of gluten free oats. Tailoring marketing strategies to address regional preferences and dietary needs can further drive market expansion. 

• Product Diversification and Innovation

There is ample opportunity for innovation in the gluten free oats segment. Companies can develop a variety of products such as gluten free oat-based snacks, meal kits, and ready-to-eat meals to meet diverse consumer preferences. Innovations in flavors, formulations, and packaging can attract new customers and encourage existing customers to try new products.  Leveraging current trends in health and wellness, such as plant-based diets, high-protein foods, and functional ingredients, can create opportunities for gluten free oats. For Instance, in August 2024, Glebe Farm oats are as pure as they come. A test sample of each load is hand sifted to check for foreign grains and are milled to a purity of always under 1 ppm, which is 20x less than the industry gluten free standard.

Restraints/Challenges

•      Risk of Cross-Contamination

One of the primary challenges in the gluten free oats market is ensuring that oats are not contaminated with gluten from other grains during processing. Oats are often grown and processed in facilities that also handle wheat, barley, and rye, which can lead to cross-contamination. This requires stringent measures, including dedicated equipment and facilities, rigorous testing, and careful supply chain management to prevent gluten contamination.  Ensuring that gluten free oats meet the necessary standards for gluten content is crucial for maintaining consumer trust.

• Higher Production Costs

The production of gluten free oats often involves additional costs due to the need for specialized farming practices, dedicated processing facilities, and frequent testing for gluten contamination. These factors contribute to higher production costs compared to conventional oats. Higher production costs can result in higher retail prices for gluten free oats, which may affect consumer purchasing decisions. Price sensitivity among consumers, especially in price-conscious segments or emerging markets, can limit the market potential and affect overall sales.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Global Gluten Free Oats Market Scope

The market is segmented on the basis of product, flavour, price range, distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product

• Rolled Oats
• Whole Oat Groats
• Instant Oats

Flavour

• Flavoured
• Natural

Price Range

• Low
• Medium
• High

Distribution Channel

• Offline
  • Supermarkets & Hypermarkets
  • Specialty Stores
  • Convenience Stores
  • Others
• Online
  • E-commerce Websites
  • Company Websites

Global Gluten Free Oats Market Regional Analysis

The market is analyzed and market size insights and trends are provided by country, product, material, end user, distribution channel as referenced above.

The countries covered in the market are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, rest of Middle East and Africa, Brazil, Argentina, and rest of South America.

North America is expected to dominate the market due to driven the gluten free oats demand has been growing significantly across the United States of America due to the rising prevalence of celiac disease.

Asia-Pacific is expected to be the fastest growing along with the health-conscious trend in superfoods. The demand for innovative products to suit local tastes thus puts domestic players at the lead.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Global Gluten Free Oats Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Global Gluten Free Oats Market Leaders Operating in the Market Are:

• Bob’s Red Mill Natural Foods. (U.S.)
• Nature's Path (Canada)
• General Mills, Inc (U.S.)
• The Quaker Oats Company (U.S.)
• Good Food Parterns (Australia)
• Bakery On Main (U.S.)
• PURELY ELIZABETH (U.S.)
• Thrive Market (U.S.)
• Trader Joe's (U.S.)

Latest Developments in Gluten Free Oats Market

• In February 2024, Truly Grass Fed, a premium brand of sustainably-produced dairy products from the green fields of Ireland, has expanded into a new category with the introduction of Truly Gluten Free Premium Irish Oat Milk.
• In December 2023, Tirlán is delighted to launch its new Oat-Standing Gluten Free Oat Flour 710.

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