سوق الطماطم في أوروبا – اتجاهات الصناعة والتوقعات حتى عام 2030

تحليل وحجم سوق الطماطم في أوروبا

إن سوق الطماطم في أوروبا مدفوع بالعديد من الفوائد التي تقدمها لكل من الشركات والموظفين. كما أن سوق الطماطم مدفوع أيضًا بزيادة الطلب على الطماطم في صناعة تجهيز الأغذية. يحتاج سوق B2B إلى الطماطم حيث يتم استخدامها كمادة خام لصنع منتجات الطماطم المصنعة الأخرى. تُستخدم الطماطم في أشكال مختلفة، بما في ذلك العصير والمعجون والهريس والطماطم المقطعة/المقشرة وصلصة الطماطم والمخللات والصلصات والكاري الجاهز للأكل، والتي تعمل في النهاية كمحرك لنمو السوق. زاد العدد المتزايد من مجموعات العمل وطلب جيل الألفية على الطماطم وأشكالها المختلفة بشكل كبير. إن التقدم التكنولوجي المتزايد في إنتاج الطماطم يمثل فرصة لدخول هذه السوق المتوسعة. ومع ذلك، فإن التقلبات في أسعار الطماطم هي أحد العوامل الرئيسية المقيدة التي تحد من نمو السوق.

تحلل شركة Data Bridge Market Research أن سوق الطماطم في أوروبا من المتوقع أن تصل قيمتها إلى 63،081.70 مليون دولار أمريكي بحلول عام 2030، بمعدل نمو سنوي مركب قدره 3.4٪ خلال الفترة المتوقعة من 2023 إلى 2030.

تعريف السوق

الطماطم هي في الأساس خضروات مستديرة الشكل يمكن تناولها مطبوخة أو غير مطبوخة. وهي عبارة عن ثمار صالحة للأكل من عشبة Solanum lycoperscium. وهي تأتي بألوان عديدة مثل الأحمر والأصفر والبرتقالي وغيرها الكثير. وهي من أنواع عديدة ذات مذاق واستخدامات مختلفة.

Tomatoes have a wide application in the food and beverages industry. They are used in the production of soups, sauces, purees, juices, and ketchup among others. They are also used as raw vegetables in burgers, sandwiches, salads, pizza, and many more.

Tomatoes are an essential source in food processing industries having wide applications, and also contain essential components useful for the human body. They help in maintaining blood pressure and healthy skin and also have anti-inflammatory action.

Europe Tomatoes Market Dynamics

This section deals with understanding the market drivers, advantages, opportunities, restraints, and challenges. All of this is discussed in detail below:

Drivers

• Government Initiatives to Boost Tomato Production and the Agricultural Sector

With the increasing population and higher demand for fruits and fresh vegetables, the government has put several efforts into increasing the production and processing of the crops. Through much R&D in science and technology, the government has come up with many initiatives to increase tomato production to fulfill the demand for tomatoes and other agricultural products. The government funds research institutions such as the California Tomato Research Institute, Agriculture Research Service (ARS), and ICAR-IIHR in India to develop new varieties such as Pusa Ruby, Pusa Gaurav, and Chhuhara. These high-yielding varieties give more yield and are also more disease and pest-resistant, which is very important for higher production and makes them less prone to natural disasters.

The government also frames export and import policies that focus on the import and export of agricultural products, which will help the farmers and the supplier to catch up with the international demand for tomatoes and other products expected to drive the market growth. Thus, various initiatives taken by government bodies to promote the production and processing of tomatoes will accelerate market growth.

• Surging Growth for Tomatoes in the Food Processing Industry

The B2B market needs tomatoes since they are utilized as a raw material to make other processed tomato products. Tomatoes are used in various forms, including juice, paste, puree, diced/peeled tomatoes, ketchup, pickles, sauces, and ready-to-eat curries. There are numerous uses for processed tomato products in the food sector, such as in snacks, culinary, hotels, restaurants, and fast food retail chains. They can be eaten both cooked and uncooked and have a high demand in the Europe market. Because of rapid urbanization, consumers in emerging and developed countries are enticed to eat readymade foods and tomato-processed products. To meet the growing demand, processed food manufacturers and tomato paste processors focus on ready-to-eat products.

Additionally, the range of tomato processed foods is expanding with the introduction of various tomato products, including powder-based products. Tomato paste and tomato puree are the primary processed tomato products. Secondary processed products for tomatoes are made possible by processing primary products. The main market for tomato paste and puree is the ketchup and sauce sector. The beverage and food industry is the second largest user of tomato paste and puree.

With the growing number of working groups and millennial populations, the demand for tomatoes and their various forms has increased massively in the fast food sector, resulting and café, university dining halls, hotels, inns, catering, and food processing industries, which ultimately contribute towards the market growth.

Restraint

• Fluctuations in the Prices of Tomatoes

Volatile and unpredictable Europe marketplaces have far-reaching consequences for industrial companies. Unanticipated barriers such as rising energy costs and unexpected variations in raw material pricing are disrupting supply chains and making it harder for businesses to stay profitable. Variations in the prices of raw materials for making sauces, dressings, and condiments hot fill bottle packaging put up additional costs on the price of the finished product. A bumper crop or crop disaster in a major production region can change tomato prices quickly.

The prices of tomatoes are volatile as it depends on various factors such as seasonality in production, unseasonal rains, and prolonged drought. It also depends on location, preferences, consumers' age, and consumer buying power. Due to its seasonality, prices increase when the product is out of season and decreases when it is in season.

In India, around 70% of tomato is produced and harvested between December and June, that is, when the prices decrease and the supply increases. Between July and November, only 30% of the total production is harvested, where the prices rise due to limited supply.

Farmers, suppliers, and companies dealing in the tomato market find it difficult to correctly judge the risk of large fluctuations in tomato costs. Highly fluctuating costs and ineffective price management can seriously jeopardize the success of companies. The growers utilize many greenhouse facilities to grow tomatoes to lessen the impact of weather on tomato growing and increase the yield per acre. Tomatoes grown in greenhouses require different seeds than those grown in their natural environment. As a result, the cost of seeds used to grow tomatoes in greenhouses is higher than those used to grow tomatoes in natural conditions.

For instance,

• In July 2022, according to an article published in The Economic Times, every year from July to November, seasonal factors tend to push tomato prices up, with the pressure being highest in July. However, in March, the seasonal component exerts the most downward pressure on pricing. Given that around 70% of tomatoes are produced during the Rabi season. This seasonality in prices results from the seasonal pattern of tomato production

Moreover, increased Europe trade, urbanization, transportation needs, and energy demands put further pressure on the cost of the intermediaries required for the tomato market. Therefore, changes in the costs of tomatoes affect the demand for the product and are, thus, expected to hinder market growth.

Challenge

• Rising Post Harvesting Losses Due to Lack of Storage Facility

Despite the driving factors and the opportunities available in the market for tomato demand Europe, there is a certain challenge faced by the farmer and the supplier that would affect the supply of tomatoes. The challenge is post-harvest losses because of the perishable nature of tomatoes and the lack of storage facilities after harvesting and during transportation. Post-harvest losses are primarily caused by rotting, mechanical damage, poor handling, inappropriate temperature, relative humidity management, and hygiene issues during handling. Post-harvest losses cause the product's quality to decline, eventually lowering its price and negatively influencing market expansion.

However, post-harvest losses and other issues represent a serious market expansion challenge. In most nations, the tomato business is steadily disintegrating due to post-harvest issues, both on and off the farm. Most emerging nations cannot produce enough tomatoes on their own, as evidenced by the importation of completed tomato products. Even while there is always an oversupply on the market, this is only temporary because unprocessed tomatoes are difficult to preserve and highly perishable. Because of the inefficiencies in the post-harvest processing of tomatoes, there is a demand gap being supplied by imported processed goods. These post-harvest losses lower the market value of the product and act as a barrier to market expansion.

Post-harvest loss covers food lost along the entire food supply chain, from when a crop is harvested until it is consumed. The losses fall into several categories: weight loss from rotting, quality loss, nutritional loss, seed viability loss, and commercial loss. A shortage of storage facilities mostly causes these post-harvest losses on and off farms, which will be a key challenge to the market expansion.

Opportunities

• Growing Tomatoes Using Artificial Intelligence

Artificial intelligence (AI) is a wide-ranging branch of computer science engaged in building smart machines capable of performing tasks that typically require human intelligence. AI is a growing part of everyday life and is used in the agricultural sector. AI technology is focused on solving various problems to increase and optimize production and operation processes.

Advanced computational approaches are used in artificial intelligence to solve many real-world issues. These methods can be used in the agricultural industry to conduct original research that will enhance the kind, speed, new variety, and protection. AI can automatically check crop quality, yield, pH value, nutrient proportion, and amount of needed water, humidity, and oxygen components. Many nations use mini-bots to assess crop quality and ripeness in the agricultural industry. Mini-bots harvest ripe fruit and vegetables without damaging tomatoes' delicate skin.

AI-powered solutions help farmers to improve efficiencies, quantity, and quality and ensure faster go-to-market for crops. AI is used for crop yield prediction and price forecasting to gain maximum profits. AI sensors can help in intelligent spraying techniques by detecting weeds affected areas and spraying herbicides. Predictive insights can lighten the right time to sow the seeds for maximum productivity in different weather conditions. Agricultural robots help to harvest huge volumes of crops at a faster pace. With the help of AI/ML, crop health can be monitored, and soil deficiencies can be detected. Plant disease can be diagnosed through proper strategies to help farmers.

Thus, growing tomatoes using artificial intelligence is expected to offer opportunities for the growth of the European tomatoes market due to getting high quality and high quantity yield per unit area.

Recent Developments

• In April 2022, CASALASCO - SOCIETÀ AGRICOLA S.p.A announced its partnership with the rosella brand of Australia. This partnership has led to the development of different types of new products, like tomato roasted bell pepper soup, delicious carrot & potato soup, and creamy pumpkin soup, which will definitely help in the growth of the market and company.
• In December 2021, CASALASCO - SOCIETÀ AGRICOLA S.p.A obtained a certification named G.R.A.S.P that focuses on the agricultural activity and cultivation practice standards of the company. This helped in providing trust in the consumers for the company for providing safe and healthy products and helped in the growth of the company.

Europe Tomatoes Market Scope

Europe tomatoes market is segmented into five notable segments based on type, product type, category, end user, and distribution channel. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.

Type

• Cherry Tomatoes
• Grape Tomatoes
• Roma Tomatoes
• الطماطم على الكرمة
• طماطم لحم البقر
• طماطم موروثة
• الطماطم الخضراء
• آحرون

اعتمادًا على النوع، يتم تقسيم السوق إلى طماطم الكرز، وطماطم العنب، وطماطم روما، وطماطم على الكرمة، وطماطم لحم البقر، وطماطم موروثة، وطماطم خضراء، وغيرها.

نوع المنتج

• طازج
• مجمدة
• مجففة

اعتمادًا على نوع المنتج، يتم تقسيم السوق إلى طازج ومجمد ومجفف.

فئة 

• عادي 
• عضوي

اعتمادًا على الفئة، يتم تقسيم السوق إلى تقليدي وعضوي.

المستخدم النهائي

• صناعة خدمات الأغذية
• صناعة الأدوات المنزلية/التجزئة

بناءً على المستخدم النهائي، يتم تقسيم السوق إلى صناعة خدمات الأغذية وصناعة المنازل/التجزئة.

قناة التوزيع

• مباشر
• غير مباشر

بناءً على قناة التوزيع، يتم تقسيم السوق إلى مباشر وغير مباشر.

تحليل/رؤى إقليمية لسوق الطماطم في أوروبا

يتم تحليل سوق الطماطم في أوروبا، ويتم توفير رؤى حجم السوق والاتجاهات حسب البلد والنوع ونوع المنتج والفئة والمستخدم النهائي وقناة التوزيع، كما هو مذكور أعلاه.

الدول التي يغطيها هذا التقرير هي تركيا، روسيا، إسبانيا، إيطاليا، فرنسا، ألمانيا، بولندا، المملكة المتحدة، بلجيكا، هولندا، السويد، سويسرا، فنلندا، الدنمارك، النرويج وبقية دول أوروبا.

تسيطر تركيا على سوق الطماطم في أوروبا. ويُعد الطلب المتزايد من صناعة المعالجة على منتجات الطماطم المصنعة في جميع أنحاء العالم السبب الرئيسي وراء نمو السوق في تركيا. ومع ذلك، من المرجح أن تحد التكلفة المرتفعة للمواد الخام الممتازة من نمو السوق.

يقدم قسم الدولة في التقرير أيضًا عوامل التأثير الفردية على السوق والتغيرات في تنظيم السوق التي تؤثر على الاتجاهات الحالية والمستقبلية للسوق. تعد نقاط البيانات مثل تحليل سلسلة القيمة المصب والمصب، والاتجاهات الفنية، وتحليل قوى بورتر الخمس، ودراسات الحالة بعض المؤشرات المستخدمة للتنبؤ بسيناريو السوق للدول الفردية. كما يتم النظر في وجود وتوافر العلامات التجارية الأوروبية والتحديات التي تواجهها بسبب المنافسة الكبيرة أو النادرة من العلامات التجارية المحلية والمحلية، وتأثير التعريفات الجمركية المحلية، وطرق التجارة أثناء تقديم تحليل توقعات لبيانات الدولة.

تحليل المشهد التنافسي وحصة سوق الطماطم في أوروبا

يوفر المشهد التنافسي لسوق الطماطم في أوروبا تفاصيل حسب المنافس. وتشمل التفاصيل نظرة عامة على الشركة، والبيانات المالية للشركة، والإيرادات المولدة، وإمكانات السوق، والاستثمار في البحث والتطوير، والمبادرات الجديدة في السوق، والحضور في أوروبا، ومواقع الإنتاج والمرافق، والقدرات الإنتاجية، ونقاط القوة والضعف في الشركة، وإطلاق المنتج، وعرض المنتج ونطاقه، وهيمنة التطبيق. تتعلق نقاط البيانات المذكورة أعلاه فقط بتركيز الشركات على السوق.

بعض اللاعبين الرئيسيين العاملين في سوق الطماطم في أوروبا هم CASALASCO - SOCIETÀ AGRICOLA SpA، وDuijvestijn Tomatoes، وR&L Holt Ltd.، وREDSTAR Sales BV، وMASTRONARDI PRODUCE LTD وغيرها.

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