In North America, the natural vitamins market is witnessing a surge in innovation within formulations, driven by extensive research and development efforts. Companies in the region are actively introducing novel delivery methods, combining different vitamins, and enhancing bioavailability to set their products apart. This trend reflects a commitment to offering consumers advanced and effective nutritional solutions. These nutrients are key in various bodily functions, including energy metabolism, immune system support, and cell repair. Natural vitamins contribute to the prevention of nutritional deficiencies, support overall vitality, and are associated with long-term health benefits.
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Data Bridge Market Research analyses the North America Natural Vitamins Market was valued at USD 2,214.33 million in 2022 and is expected to reach the value of USD 3,913.41 million by 2030, at a CAGR of 5.7% during the forecast period of 2023 to 2030. The growing awareness and preference for natural and organic products in North America, due to increased health consciousness are key drivers for the natural vitamins market.
Key Findings of the Study
Growing aging population is expected to drive the market's growth rate
The aging population in North America is a pivotal driver for the natural vitamins market. With a growing demographic of seniors, there is a heightened awareness of the essential role nutritional supplementation plays in maintaining health and well-being during aging. As individuals age, there is a natural inclination towards proactive healthcare, fostering an increased demand for natural vitamin products. This demographic shift underscores the market's responsiveness to the unique health needs of seniors, driving the formulation and marketing of natural vitamins tailored to address age-related health concerns.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2023 to 2030
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Base Year
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2022
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Historic Years
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2021 (Customizable to 2015-2020)
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Quantitative Units
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Revenue in USD Millions, Volumes in Units, Pricing in USD
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Segments Covered
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Ingredient Type (Vitamin B, Vitamin E, Vitamin D, Vitamin C, Vitamin A, and Vitamin K), Form (Powder, Liquid), Application (Food and Beverages, Feed, Personal Care Products, and Others), Distribution Channel (Online and Offline)
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Countries Covered
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U.S., Canada, and Mexico in North America
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Market Players Covered
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BASF SE (Germany), DSM (Netherlands), ADM (U.S.), SternVitamin GmbH & Co. KG (Germany), Glanbia plc (U.S.), Lonza (Switzerland), Vitablend Nederland BV (Netherlands), Zagro (Singapore), Wright Enrichment Inc. (U.S.), Adisseo (China), Showa Denko K.K. (Japan), Farbest Brands (U.S.), Jubilant Life Sciences Ltd. (India), Vertellus Holdings LLC (U.S.)
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Data Points Covered in the Report
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In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.
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Segment Analysis:
The North America natural vitamins market is segmented on the basis of ingredient type, form, application, and distribution channel.
- On the basis of ingredient type, the North America natural vitamins market is segmented into vitamin B, vitamin E, vitamin D, vitamin C, vitamin A, and vitamin K
- On the basis of form, the North America natural vitamins market is segmented into powder, and liquid
- On the basis of application, the North America natural vitamins market is segmented into food and beverages, feed, personal care products, and others
- On the basis of distribution channel, the North America natural vitamins market is segmented into online and offline
Major Players
Data Bridge Market Research recognizes the following companies as the major North America natural vitamins market players in North America natural vitamins market are BASF SE (Germany), DSM (Netherlands), ADM (U.S.), SternVitamin GmbH & Co. KG (Germany), Glanbia plc (U.S.), Lonza (Switzerland)
Market Developments
- In August 2022, MD Pharmaceuticals, based in Singapore, launches in the healthcare sector with the introduction of a new vitamin D supplement named Rapid-D, created in collaboration with DSM. This strategic partnership not only showcases MD Pharmaceuticals' commitment to innovation but also signifies a significant milestone for DSM as it expands its presence in the Asia Pacific vitamin market. The product, Rapid-D with DSM, is anticipated to make a notable impact on the vitamin industry, capturing a broad customer base in the region
- In March 2022, the exclusivity collaboration covers two key products within the Beta Carotene portfolio, emphasizing the strategic collaboration between the two companies. The exclusivity agreement covers two key products within the Beta Carotene portfolio, emphasizing the strategic collaboration between the two companies. The impressive Vitamin A content of beta-carotene oil is noteworthy, measured at 366,740 IU/g. This partnership positions Farbest-Tallman Brands as a key player in distributing essential nutritional components in the North American market. It is marked as a pivotal moment for Farbest-Tallman Brands as it was named the exclusive North American distributor for ZMC's Beta Carotene 1% & 22%
- In June 2021, Procter & Gamble (P&G) pioneered by launching a unique dietary supplement lineup dedicated to nerve care and relief. Initially available in Canada and the U.S., this product release addresses issues such as occasional nerve aches, weakness, and discomfort associated with aging. P&G's venture into the nerve care supplement niche underscores the company's commitment to meeting evolving consumer health needs
- In March 2021, DSM's launch of Ampli-D, a fast-acting form of vitamin D designed for dietary supplements. Ampli-D contains calcifediol or 25-hydroxyvitamin D3, offering a unique and innovative solution to meet customers' specific needs. This product not only contributes to DSM's competitiveness in the market but also reflects the company's dedication to staying at the forefront of scientific advancements in nutrition and wellness
- In February 2020, DSM, a leading company in the nutrition and health industry, invested strategically in a high-tech, fully automated packing line for vitamin C production. This forward-looking initiative aimed to enhance customer experience by providing improved traceability, reliability, and quality in delivering vitamin C products. The investment underlines DSM's commitment to technological advancements and its dedication to meeting the evolving demands of its customer base
Regional Analysis
Geographically, the countries covered in the North America natural vitamins market report are U.S., Canada, and Mexico in North America
As per Data Bridge Market Research analysis:
The U.S. is the dominant region in North America natural vitamins market during the forecast period 2023-2030
The U.S. dominates the natural vitamins market, experiencing significant growth driven by a notable shift in consumer preferences toward powdered forms of natural vitamins. This surge in popularity is attributed to the longer shelf life of powdered vitamins compared to their liquid counterparts. Consumers appreciate the versatility of powdered supplements, easily incorporating them into various dietary routines. The awareness of health benefits associated with natural sources, coupled with a desire for clean-label products, contributes to the market's expansion.
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