The global digital signage software market, a dynamic segment of the broader digital signage industry, focuses on providing software solutions for managing and controlling digital displays. These platforms empower businesses to create, schedule, and showcase content across diverse digital screens, from retail signage to corporate communication displays. With widespread adoption across industries, there's a growing demand for feature-rich software offering content management, remote monitoring, and analytics. Moreover, digital signage fosters centralized networks for efficient content distribution, ensuring consistent and impactful communication across multiple organizational locations.
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Data Bridge Market Research analyses that the Global Digital Signage Software Market is valued at USD 8.88 billion in 2022 and is expected to reach USD 26.54 billion by 2030, registering a CAGR of 15.84% during the forecast period of 2023-2030. Businesses prioritize effective internal communication for enhanced employee engagement and organizational transparency. Digital signage software facilitates dynamic and real-time communication, enabling companies to efficiently convey information, updates, and announcements. This emphasis on corporate communication drives the increased adoption of digital signage solutions as integral components of internal communication strategies.
Key Findings of the Study
Increasing focus on data analytics and audience measurement is expected to drive the market's growth rate
The growing emphasis on data analytics and audience measurement in digital signage software is driven by the transformative benefits it offers businesses. Analytics empower companies to gain valuable insights into audience engagement, content performance, and campaign effectiveness. This data-driven approach facilitates content optimization, targeted audience outreach, and informed decision-making, ultimately enhancing the impact and success of digital signage campaigns. The ability to measure and analyze data is pivotal in maximizing ROI and ensuring the effectiveness of digital signage strategies.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2023 to 2030
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Base Year
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2022
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Historic Years
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2021 (Customizable to 2015-2020)
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Quantitative Units
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Revenue in USD Billion, Volumes in Units, Pricing in USD
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Segments Covered
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Service (Maintenance and Support Service, Installation Services), Type (Content Management System, Edge Server Software), Application (Banking, Transportation, Entertainment, Education, Retail, Corporate, Healthcare, Hospitality, Government)
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Countries Covered
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U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of the Middle East and Africa
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Market Players Covered
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Panasonic Corporation (Japan), LG Display Co., Ltd (South Korea), HannStar Display Corporation (Taiwan), AU Optronics Corp. (Taiwan), Chi Mei Corporation. (Taiwan), SAMSUNG (South Korea), SHARP CORPORATION (Japan), Schneider Electric (France), Siemens (Germany), Mitsubishi Electric Corporation (Japan), SONY INDIA. (India), FUJITSU (Japan), Chunghwa Picture Tubes, LTD. (Taiwan), Barco.(Belgium), BOE Technology Group Co., Ltd. (China), Innolux Corporation (Taiwan), Advantech Co., Ltd (Taiwan)
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Data Points Covered in the Report
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In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.
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Segment Analysis:
The global digital signage software market is segmented on the basis of service, type, and application.
- On the basis of service, the global digital signage software market is segmented into maintenance and support service, and installation services
- On the basis of type, the global digital signage software market is segmented into content management system, and edge server software
- On the basis of application, the global digital signage software market is segmented into banking, transportation, entertainment, education, retail, corporate, healthcare, hospitality, and government
Major Players
Data Bridge Market Research recognizes the following companies as the major global digital signage software market players in global digital signage software market are Panasonic Corporation (Japan), LG Display Co., Ltd (South Korea), HannStar Display Corporation (Taiwan), AU Optronics Corp. (Taiwan), Chi Mei Corporation. (Taiwan), SAMSUNG (South Korea), SHARP CORPORATION (Japan), Schneider Electric (France)
Market Developments
- In May 2022, Google unveiled an expansion of its Privacy Sandbox initiative, signaling the tech giant's commitment to developing privacy-centric advertising solutions. This move reflects a broader industry trend toward addressing user privacy concerns in digital advertising, aligning with growing awareness and regulatory developments.
- In August 2021, Amazon Advertising's expansion of the "Sponsored Display" offering demonstrated a strategic response to evolving market needs. By enabling advertisers to target audiences based on specific shopping behaviors, product interests, and related views, Amazon enhances its advertising platform's effectiveness, aligning with the industry's shift towards more personalized and targeted advertising approaches.
- In November 2020, STRATACACHE announced they had acquired the Network Operations Centre and Data Hosting Centre in Waterloo, Iowa. This acquisition would bring call center, network operations, new data center and sales support in support of the company’s significant growth. This acquisition will help the company grow its marketing technology and consumer insights for various industries, including retail, restaurant, finance, and others, and increase its business revenue.
- In July 2020, LG's launch of the LSAA LED signage series showcased a cutting-edge solution in the digital signage market. The series not only emphasizes design and giant-screen performance but also introduces an innovative cable-less block assembly design, catering to the demand for seamless and visually impressive signage installations.
Regional Analysis
Geographically, the countries covered in the global digital signage software market report are U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of the Middle East and Africa.
As per Data Bridge Market Research analysis:
North America is the dominant region in global digital signage software market during the forecast period 2023-2030
North America dominates the global digital signage software market, propelled by a concentration of dedicated suppliers and a surge in demand within the retail sector. The region's robust market presence is characterized by a competitive landscape and an increasing adoption of digital signage solutions, particularly in the dynamic retail industry. This dominance underscores North America's pivotal role in shaping the trajectory of the digital signage software market.
Asia-Pacific is estimated to be the fastest-growing region in the global digital signage software market during the forecast period 2023-2030
Asia-Pacific is expected to dominate the global digital signage software market from 2023 to 2030. This anticipated growth is attributed to the region's increasing awareness of digital signage's numerous benefits. As businesses and industries recognize the value of dynamic visual communication, the Asia-Pacific market is poised for substantial expansion, driven by a growing demand for innovative solutions to enhance engagement and communication in diverse regional sectors.
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