Apr, 21 2023

LG Electronics, Kent RO Systems Ltd., and Tata Chemicals Ltd. are Dominating the Asia-Pacific Water Purifier Market in 2020

Asia-Pacific Water Purifier Market is expected to grow with the CAGR of 8.6% in the forecast period of 2021 to 2028. The years considered for study are as mentioned below.

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Asia-Pacific water purifier market is a fragmented market, which includes specific number of key players as well as local players. The market has witnessed increased strategic developments owing to favourable market scenario.

The major players dealing in Asia-Pacific water purifier market are introducing strong range of product portfolio. This helped companies to maximize the sales with enhanced product portfolio.

For instance,

In June 2012, Unilever announced the launch of Pureit Advanced as a manual-fill water purifier. The new product was priced at USD 38.69 and provided complete protection from all water-borne diseases, unmatched convenience and affordability. The new product increased the product portfolio of the company.

LG Electronics is the dominating player in Asia-Pacific water purifier market. The other key players existing in the market includes Culligan, Whirlpool Corporation, Panasonic Corporation, 3M, Ecowater systems LLC, Tata Chemicals Ltd., Unilever, Coway Co Ltd. and Kent RO Systems Ltd. among others.

LG Electronics

LG Electronics is headquartered in Seoul, Korea and it was established in year 1958. The company is engaged in providing water purifier with dual protection stainless steel tank, mineral booster enhanced RO and smart display. Some of the business segment include home appliances & air solution, home entertainment, mobile communication, vehicle component, business solutions and the market focused business segment is home appliances & air solutions. The product category includes mobile, TV/audio/video, appliances out of which appliances is the market focused business segment.

In April 2011, LG Electronics announced the launch of water purifier in Indian market. The company planned to launch a product with price at USD 550.70 and then expand into affordable prices segment. The company planned to target its competitors such as Tata's Swach and HUL's Pureit. The expansion of water purifiers in India increased the geographical reach of the company.

The company has presence in Americas, Asia-Pacific, Europe, Middle East, and Africa. In addition to it, the company also generates its revenue from the various subsidiary companies such as LG Display (Korea), LG Electronics Canada, Inc. (Canada), LG Electronics Australia Pyt LTD (Australia), Alphonso Inc. (U.S.), and among others.

Kent RO Systems Ltd.

Kent RO Systems Ltd. is headquartered in Uttar Pradesh, India which was established in 1999. The company is engaged in providing reverse osmosis technology filters for water purification products. The product category of the company includes water purifiers, water softeners, kitchen appliances, air purifiers, vacuum cleaners out of which water purifiers is the market focused product category. The company has presence in India.

In December 2019, Kent RO Systems Ltd. announced the set up a new manufacturing unit by investing USD 20.96 million. The new manufacturing facility will add capacity of 4 lakh units and help in increasing the supply of newly launched zero water wastage purifier. The new expansion increased the production capability of the company.

Tata Chemicals Ltd.

Tata Chemicals Ltd. is headquartered in Maharashtra, India and which was founded in 1927. The company is engaged in providing low cost, low maintenance and user-friendly water purifier by using advanced TSRF technology along with silver nanotechnology. Some of the product categories include residential, office and commercial out of which residential and office is the market focused product category.

In February 2017, Tata Chemicals Ltd. joined hands with U.P. Jal Nigam, India. As per the partnership, the company provided safe drinking water, at no cost, to all Maha Kumbh Mela pilgrims in Allahabad through its 300 water purifiers spread over 28 booths. The initiative taken with the partnership increased the visibility of the company in the Indian market.

The company has presence in Asia, North America, Europe, and Africa. In addition, company also generates revenue through the subsidiary such as Rallis India (India), Magadi Soda Company (Kenya), TCE Group Limited (U.K.), Tata Chemicals International Pte. Limited (Singapore), and among others.

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