Frozen poultry, such as chicken and turkey, serves as a versatile and easily accessible protein source for various ready-to-cook and ready-to-eat meals. Its convenience lies in the extended shelf life, allowing for efficient storage and distribution. This makes it a staple ingredient in frozen entrees, nuggets, patties, and other pre-packaged meals. Additionally, frozen poultry offers consumers the flexibility to plan meals, reduces food waste, and ensures consistent quality and safety standards. The convenience and versatility of frozen poultry make it a popular choice for both home cooks and the food service industry.
According to Data Bridge Market Research analyses the Middle East and Africa Frozen Poultry Meat Market was growing at a value of USD 18.03 billion in 2021 and is expected to reach a value of USD 28.09 billion and registering a CAGR of 5.70% from 2022 to 2029.
"Rise in e-commerce portal usage boosts the market growth"
The wide use of e-commerce portals has emerged as a significant driver for the Middle East and Africa frozen poultry meat market. The increasing adoption of online platforms for purchasing frozen poultry meat has streamlined distribution channels, enhancing accessibility for consumers across the region. E-commerce facilitates convenient ordering, reliable delivery, and a diverse product range, promoting the consumption of frozen poultry products.
What restraints the growth of the Middle East and Africa frozen poultry meat market?
“High costs hinder the market growth”
The market faces a notable constraint due to the substantial-high costs linked with acquiring freezing equipment. High costs associated with the procurement and maintenance of specialized freezing infrastructure pose a significant threat to market growth. This financial barrier may limit the entry of smaller players and hinder the expansion plans of existing businesses, impacting the overall market dynamics. The capital-intensive nature of establishing and sustaining freezing facilities could lead to a slower pace of market development, hindering the sector's ability to meet rising consumer demand for frozen poultry products in the region.
Segmentation: Middle East and Africa Frozen Poultry Meat Market
The Middle East and Africa frozen poultry meat market is segmented on the basis of product type, category, poultry type, flavor, packaging type, end-user, and distribution channel.
- On the basis of product type, the Middle East and Africa frozen poultry meat market is segmented into processed chicken and unprocessed chicken
- On the basis of category, the Middle East and Africa frozen poultry meat market is segmented into organic and inorganic/conventional
- On the basis of poultry type, the Middle East and Africa frozen poultry meat market is segmented into boneless and with-bone
- On the basis of flavor, the Middle East and Africa frozen poultry meat market is segmented into unflavoured and seasoned
- On the basis of packaging type, the Middle East and Africa frozen poultry meat market is segmented into pouches, cans, laminated films, and others
- On the basis of end-user, the Middle East and Africa frozen poultry meat market is segmented into pouches, cans, laminated films, and others
- On the basis of distribution channel, the Middle East and Africa frozen poultry meat market is segmented into store based retailer and non-store based retailer
Regional Insights: Iran dominates the Middle East and Africa Frozen Poultry Meat Market
Iran dominates the market and is driven by a sizable working population that favors the convenience of food service providers for daily meals. The country's busy workforce, characterized by hectic schedules, has fueled a growing reliance on pre-packaged and ready-to-eat poultry products. This demand aligns with the time-saving benefits of frozen poultry, allowing for quick and efficient meal preparation.
Turkey dominance in market growth is intricately linked to the confluence of rising household incomes and a surge in retail trade turnover, both fueled by the ongoing process of urbanization. As Turkey experiences significant urban expansion, more people are migrating to cities, contributing to a shift in lifestyle and consumption patterns. The accompanying increase in household incomes has led to a higher disposable income for consumers, enabling them to afford and demand a diverse range of products, including frozen poultry.
Saudi Arabia dominance in the market growth of frozen poultry is driven by a convergence of factors. The rise in tourism has spurred demand for convenient food options, including frozen poultry, as the hospitality and food service industries experience significant growth. Changing consumer trends, influenced by a growing population, have further fueled the demand for diverse and easy-to-prepare food choices, with frozen poultry meeting these evolving preferences.
To know more about the study visit, https://www.databridgemarketresearch.com/ar/reports/middle-east-and-africa-frozen-poultry-meat-market
Recent Developments in Middle East and Africa Frozen Poultry Meat Market
- In October 2018, Suguna Poultry Farm Ltd unveiled a new cold storage facility in Tiruchi, boasting a 25-tonne meat capacity for ready-to-eat chicken and portions
- In November 2018, Russia and China inked a pivotal trade pact, marking the commencement of frozen poultry and dairy exports from Russia to China. This collaboration aligns with both nations' interests, fostering a mutually advantageous relationship. The exported products, including chicken kidney, heart, heads, and skin, comply with the stringent veterinary and sanitary standards of Russia and China
The Prominent Key Players Operating in the Middle East and Africa Frozen Poultry Meat Market Include:
- The Hain Celestial Company (U.S.)
- AGRARFROST GMBH & CO. KG (Germany)
- Agristo (Belgium)
- Bart’s Potato Company bvba (Belgium)
- Royal Cosun (Netherlands)
- Farm Frites (Netherlands)
- Greenyard (Belgium)
- Himalaya Food International Ltd. (India)
- J.R. Simplot Company (U.S.)
- McCain Foods Ltd. (U.K.)
- Lamb Weston Holdings, Inc. (U.K.)
- General Mills, Inc. (U.S.)
- Mondelez International, Inc. (U.S.)
- THE KRAFT HEINZ COMPANY (U.S.)
Above are the key players covered in the report, to know about more and exhaustive list of Middle East and Africa frozen poultry meat market companies contact, https://www.databridgemarketresearch.com/ar/contact
Research Methodology: Middle East and Africa Frozen Poultry Meat Market
Data collection and base year analysis are done using data collection modules with large sample sizes. The market data is analyzed and estimated using market statistical and coherent models. In addition, market share analysis and key trend analysis are the major success factors in the market report. The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, global vs Regional and Vendor Share Analysis. Please request analyst call in case of further inquiry.
