Fortified beverages address micronutrient deficiencies, particularly in regions with prevalent inadequate nutrition. Incorporating essential vitamins and minerals into beverages, such as iron, vitamin D, and folic acid, fortified drinks contribute to the prevention of health issues such as anemia, rickets, and neural tube defects. These targeted fortifications enhance the nutritional value of the beverages, providing individuals with a convenient and effective means of meeting their daily nutrient requirements. As a widely consumed and easily accessible source, fortified beverages offer a practical solution to combat micronutrient deficiencies and promote overall health in communities facing nutritional challenges.
According to Data Bridge Market Research analyses, the Global Fortified Beverages Market was growing at a value of 6.17 billion in 2021 and is expected to reach the value of USD 10.21 billion by 2029, at a CAGR of 6.50% during the forecast period 2022 to 2029.
"Rise in research and development boosts the market growth"
The surge in research and development initiatives has emerged as a pivotal driver for the global fortified beverages market. This heightened focus on R&D has paved the way for the conception and implementation of cutting-edge technologies in fortified beverages' production and formulation processes. These advancements have facilitated the development of innovative and highly effective fortified beverage products. This technological evolution enhances the nutritional profile of these beverages and allows manufacturers to cater to the ever-evolving demands of consumers. The synergy between increased R&D activities and state-of-the-art technologies positions the market for fortified beverages at the forefront of meeting a global consumer base's dynamic preferences and expectations.
What restraints the growth of the global fortified beverages market?
“Volatility in prices hampers the market growth”
Volatility in prices can act as a significant restraint for the global fortified beverages market. Fluctuations in the prices of key ingredients such as vitamins, minerals, and other fortifying agents can directly impact production costs, affecting profit margins for beverage manufacturers. External factors such as changes in raw material availability, geopolitical events, or economic uncertainties can contribute to price instability. This volatility may pose challenges for market players in planning and forecasting, potentially leading to supply chain disruptions and increased production expenses.
Segmentation: Global Fortified Beverages Market
The global fortified beverages market is segmented on the basis of nutrient type, product type, and distribution channel.
- On the basis of nutrient type, the global fortified beverages market is segmented into mineral, and vitamin
- On the basis of product type, the global fortified beverages market is segmented into non-alcoholic beverages, and alcoholic beverages
- On the basis of distribution channel, the global fortified beverages market is segmented into supermarkets and hypermarkets, specialist retailers, convenience stores, and others
Regional Insights: Europe dominates the Global Fortified Beverages Market
Europe dominates the global fortified beverages market due to a surge in consumer preference for these enhanced drinks and a heightened awareness of their associated health benefits. The region's dominance reflects a growing trend among consumers to seek out nutritionally fortified options, contributing to the expansion of the fortified beverages sector. This emphasis on health-conscious choices has positioned Europe at the forefront of the market's growth.
The Asia-Pacific is poised for substantial growth from 2022 to 2029, driven by increasing population and rising disposable incomes. As the population expands, there is a growing consumer base, while improved disposable income levels contribute to higher purchasing power. This economic dynamic is expected to fuel various industries and sectors, fostering overall economic development across the Asia-Pacific region during the forecast period.
To know more about the study, visit https://www.databridgemarketresearch.com/ar/reports/global-fortified-beverages-market
Recent Developments in the Global Fortified Beverages Market
- In December 2020, the latest addition to Fever-Extensive Tree's lineup is the refreshing carbonated sweet rhubarb and raspberry tonic made with 'Timperley Early' rhubarb from Norfolk and rich raspberries from Scotland's Strathmore Valley. Crafted with natural ingredients, the beverage is entirely free of artificial sugars
- In July 2020, Phocus introduces its newest cola-flavored beverage, expanding its existing array of grapefruit, peach, yuzu and lime, blood orange, natural, and cucumber options
The Prominent Key Players Operating in the Global Fortified Beverages Market Include:
- PepsiCo (U.S.)
- Nestlé, SA (Switzerland)
- The Coca-Cola Company. (U.S.)
- CG Roxane, LLC (U.S.)
- Tempo Beverage Ltd (Israel)
- Keurig Dr Pepper Inc. (U.S.)
- Dr Pepper/Seven Up, Inc. (U.S.)
- Ferrarelle (Italy)
- SANPELLEGRINO (Italy)
- Reignwood Investments U.K. Ltd (U.K.)
- LaCroix Beverages, Inc. (U.S.)
- GEROLSTEINER BRUNNEN GMBH & CO. KG (Germany)
- Mountain Valley Spring Beverages (U.S.)
Above are the key players covered in the report, to know about more and exhaustive list of global fortified beverages market companies contact, https://www.databridgemarketresearch.com/ar/contact
Research Methodology: Global Fortified Beverages Market
Data collection and base year analysis are done using data collection modules with large sample sizes. The market data is analyzed and estimated using market statistical and coherent models. In addition, market share analysis and key trend analysis are the major success factors in the market report. The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, global vs Regional and Vendor Share Analysis. Please request analyst call in case of further inquiry.
