- Video Streaming Software encompasses solutions and platforms that enable the delivery, management, and monetization of video content over the internet, including live streaming, video-on-demand (VOD), content management, and analytics tools.
- The demand for video streaming software is significantly driven by the global shift from traditional TV to OTT platforms, with 70% of consumers preferring on-demand content in 2024, and the growing penetration of smartphones, reaching 4.5 billion users globally by 2025.
- North America is expected to dominate the Video Streaming Software market due to its advanced technological infrastructure and the presence of key players like Netflix and Amazon Web Services.
- Asia-Pacific is expected to be the fastest-growing region during the forecast period due to increasing internet penetration and demand for localized content in countries like India and China.
- The Live Streaming segment is expected to dominate the market with a market share of 38.2% in 2025 due to its widespread use in gaming, sports, and virtual events.
