Retargeting software also aids businesses in serving display advertising to users throughout the internet, monetizing lost website traffic, and tracking website visitors using pixels, which are embedded in a company's website using JavaScript. These pixels notify retargeting platforms when a visitor leaves the site, allowing them to show tailored adverts depending on the pages the individual visited on the original website.
Frequently Asked Questions
The market is segmented based on Segmentation, By Offering (Solutions, Services), Deployment Mode (On-Premises, Cloud-Based, Hybrid), Organization (Small and Medium-Sized Enterprises, Large Enterprises), Application (Banking, Financial Services, and Insurance (BFSI), Government, Education, Healthcare, Corporate, Industrial Manufacturing, Retail, Other) - Industry Trends and Forecast to 2032
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The Global Retargeting Software Market size was valued at USD 4.41 USD Billion in 2024.
The Global Retargeting Software Market is projected to grow at a CAGR of 15% during the forecast period of 2025 to 2032.
The major players operating in the market include abmo, OptiMonk, SteelHouse, HOCKEYCURVE GROWTH SOLUTIONS PVT LTD, Justuno, Criteo, PixelMe, Inuvo, NextRoll, Perfect Audience, Match2One AB, Marin Software, Alphonso , RTB House, Laserfiche, Fabricated Software, Office Gemini, Open Document Management System, Mastercontrol, Lucion Technologies, Ideagen, LSSP, Docpoint Solutions, Ademero, Zoho.
The market report covers data from the U.S., Canada, and Mexico in North America, Brazil, Argentina, and the rest of South America as part of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of the Middle East and Africa (MEA).
