Frequently Asked Questions
The livestock industry has been under increasing pressure in recent years to meet rising demand for meat and high-value animal protein. Global livestock consumption has increased as a result of population growth, rising incomes in developing countries, and urbanisation. Income and consumption of animal protein have been found to be directly correlated, with milk, meat, and eggs consumption increasing at the expense of staple foods. The market for feed probiotics is being driven by rising life expectancy and limited availability of land and water resources for animal feed production, as well as strong demand for animal-based protein sources.
