Global Customer Relation Management Market
市场规模（十亿美元）
CAGR :
% 
 Forecast Period |
2023 –2030 |
 Market Size (Base Year) |
USD 58.82 Billion |
 Market Size (Forecast Year) |
USD 224.11 Billion |
 CAGR |
% |
| Major Markets Players |
|
>全球客户关系管理市场，按应用（客户服务和支持、市场营销、销售和其他）、部署类型（托管、本地和混合）、解决方案（社交监控和社交聆听、社交映射、社交中间件、社交管理和社交测量）、最终用户（学术界和政府、汽车、运输和物流、银行、金融服务和保险 (BFSI)、消费品和零售、能源、电力和公用事业、医疗保健、石油和天然气以及电信和 IT）、组织规模（中小型企业 (SMB) 和大型企业）– 行业趋势和预测到 2030 年。
客户关系管理市场分析及规模
人工智能和物联网等先进技术的采用激增，企业越来越注重维护和建立有效的客户关系，通过软件即服务（SaaS）模式实施客户关系管理（CRM）产品和解决方案的需求不断增加，是全球客户关系管理市场增长的主要因素。
Data Bridge Market Research 分析，全球客户关系管理市场预计在 2023 年至 2030 年的预测期内以 18.2% 的复合年增长率增长，2022 年达到 588.2 亿美元，预计到 2030 年将达到 1294.5 亿美元。“客户服务和支持”部分占据了市场主导地位。市场增长的关键驱动因素包括了解客户行为及其偏好的重要性日益增加，以及鼓励品牌和组织继续采用 CRM 策略以实时提供最佳服务性能。除了市场价值、增长率、细分市场、地理覆盖范围、市场参与者和市场情景等市场洞察外，Data Bridge Market Research 团队策划的市场报告还包括深入的专家分析、进出口分析、定价分析、生产消费分析和 pestle 分析。
客户关系管理市场范围和细分
|
报告指标 |
细节 |
|
预测期 |
2023 至 2030 年 |
|
基准年 |
2022 |
|
历史岁月 |
2021 (可定制为 2015-2020) |
|
定量单位 |
收入（单位：十亿美元）、销量（单位：台）、定价（美元） |
|
涵盖的领域 |
应用程序（客户服务和支持、市场营销、销售和其他）、部署类型（托管、本地和混合）、解决方案（社交监控和社交聆听、社交映射、社交中间件、社交管理和社交测量）、最终用户（学术界和政府、汽车、运输和物流、银行、金融服务和保险 (BFSI)、消费品和零售、能源、电力和公用事业、医疗保健、石油和天然气、电信和 IT）、组织规模（中小型企业 (SMB) 和大型企业） |
|
覆盖国家 |
U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of the Middle East and Africa |
|
Market Players Covered |
IBM (U.S), Oracle(U.S), Microsoft (U.S), SAP SE (Germany), Cisco Systems, Inc. (U.S), Aptean (U.S), bBooth, Inc. (U.S), Big Purple Dot (U.S), HubSpot, Inc. (U.S), DecisionLink (U.S), Infusionsoft (U.S), Pegasystems (U.S), QuickPivot (U.S), SalesDrip (U.S), Salesforce (U.S), SugarCRM (U.S), Yes Lifecycle Marketing (U.S), Zendesk (U.S), Zeta Global Corp (U.S), VMware, Inc. (U.S) |
|
Market Opportunities |
|
Market Definition
Customer relation management is a system for organizing all of your business's contacts with current and potential clients. These findings benefit businesses in a number of ways, including increased transparency, improved business concept and information exchange, rigidity, and performance. Social CRM aides businesses in developing customer relationships and enhancing consumer awareness of their brand. In a transparent corporate environment, social CRM focuses on meeting the needs of the customers and adding value for them.
Global Customer Relation Management Market Dynamics
Drivers
- Implementing Mobile-friendly and Multichannel Capabilities
The market is being driven by the integration of mobile-friendly and multichannel capabilities into CRM solutions. The rising use of mobile devices and smartphones has generated a heightened demand for CRM modules that are compatible with these devices. Clients now expect CRM solutions that can be conveniently accessed and utilized on a variety of mobile devices, including smartphones and tablets. This becomes particularly crucial for businesses with mobile-dependent sales divisions, as they require remote or on-the-go access to customer data and sales tools.
- Increasing Adoption of Advanced Technology
With the significance of understanding customer behavior and preferences, organizations are highly adopting customer relation management strategies to provide best performance in real-time and stay ahead of their competitors. Moreover, rapid shifts in the fields of embedded analytics and business intelligence, the artificial intelligence and Internet of Things (IoT), and their implementation in customer relation management solutions are expected to promote innovation and product enhancement among customer relationship management vendors. Therefore, the increasing adoption of advanced technology is expected to drive the market growth.
Opportunity
- Introduction of New Tools
The surging introduction of new tools and other innovative products by market players offer numerous growth opportunities in the global market during the forecast period. For instance, Genesys, a software company that retails call center technology and customer experience to mid-sized and large-sized businesses, has launched new tools to allow swift innovation for AI-driven customer experiences in 2021. In this launch comprises open messaging Application Programming Interface (API), bot development and orchestration and employee development and feedback. These features offered by customer relation management applications.
Restraint/Challenge
- Lack of Customization and Standardization
The market faces hindrances due to the lack of customization and standardization, which give rise to interoperability issues. Customization, scalability, and standardization are indispensable elements in CRM solutions essential for effective customer relationship management. Limited customization options curtail a business's ability to tailor the CRM application to meet the specific needs of their clientele. This presents a significant challenge for businesses requiring particular features or functionality to align with their unique requirements, often necessitating additional software or customization services, incurring additional costs and time. Interoperability issues emerge when multiple cloud services from different sources are utilized, owing to disparities in data models or APIs, complicating the integration of third-party systems and data sources.
This global customer relation management market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the global customer relation management market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Recent Development
- November 2021, Adobe entered into a partnership with Real Madrid, a Spanish sports giant, for offering the Adobe Experience Cloud. Real Madrid connected to fans around the globe through Adobe Experience Cloud for an immersive sports entertainment experience.
- In January 2021, Pegasystems Inc acquired Qurious.io, Inc. The aim of the acquisition was to include the capabilities of Qurious.io’s into the software portfolio of Pegasystems with an initial focus on the Pega Customer Service use case.
Global Customer Relation Management Market Scope
全球客户关系管理市场根据应用、部署类型、解决方案、最终用户和组织规模进行细分。不同细分市场之间的增长有助于您了解预计在整个市场中普遍存在的不同增长因素，并制定不同的策略来帮助确定核心应用领域和目标市场的差异。
应用
- 客户服务和支持
- 市场营销、销售
- 其他的
部署类型
- 托管
- 本地部署
- 杂交种
解决方案
- 社会监控
- 社交聆听
- 社交地图
- 社交中间件
- 社会管理
- 社会测量
最终用户
- 学术界和政府
- 汽车
- 运输与物流
- 银行业
- 金融服务与保险（BFSI）
- 消费品和零售
- 活力
- 电力和公用设施
- 卫生保健
- 石油天然气和电信
- 它
组织规模
- 中小型企业 (SMB)
- 大型企业
全球客户关系管理市场区域分析/洞察
对全球客户关系管理市场进行了分析，并按国家、应用、部署类型、解决方案、最终用户和组织规模提供了市场规模和数量信息，如上所述。
全球客户关系管理市场报告涵盖的国家包括北美洲的美国、加拿大和墨西哥、欧洲的德国、法国、英国、荷兰、瑞士、比利时、俄罗斯、意大利、西班牙、土耳其、欧洲其他地区、亚太地区的中国、日本、印度、韩国、新加坡、马来西亚、澳大利亚、泰国、印度尼西亚、菲律宾、亚太地区的亚太其他地区、沙特阿拉伯、阿联酋、以色列、埃及、南非、中东和非洲其他地区、巴西、阿根廷和南美洲的其他地区。
北美在全球客户关系管理市场中占据主导地位，由于该地区有大大小小的解决方案供应商，预测期内其主导地位将继续保持。亚太地区在预测期内将继续实现大幅增长，并取得最高的复合年增长率。这是因为 IT 基础设施开发支出不断增长，中国和印度等新兴国家对创新 CRM 解决方案的需求不断增长，以及小型企业数量激增。
报告的国家部分还提供了影响单个市场因素和国内市场监管变化，这些因素和变化影响了市场的当前和未来趋势。下游和上游价值链分析、技术趋势和波特五力分析、案例研究等数据点是用于预测单个国家市场情景的一些指标。此外，在提供国家数据的预测分析时，还考虑了全球品牌的存在和可用性以及它们因来自本地和国内品牌的大量或稀缺竞争而面临的挑战、国内关税和贸易路线的影响。
竞争格局和全球客户关系管理份额分析
全球客户关系管理市场竞争格局按竞争对手提供详细信息。详细信息包括公司概况、公司财务状况、产生的收入、市场潜力、研发投资、新市场计划、全球影响力、生产基地和设施、生产能力、公司优势和劣势、产品发布、产品宽度和广度、应用主导地位。以上提供的数据点仅与公司对全球客户关系管理市场的关注有关。
全球客户关系管理市场的一些主要参与者包括
- IBM（美国）
- 甲骨文 (美国)
- 微软 (美国)
- SAP SE（德国）
- 思科系统公司（美国）
- Aptean（美国）
- bBooth, Inc.（美国）
- 大紫点（美国）
- HubSpot, Inc.（美国）
- DecisionLink（美国）
- Infusionsoft (美国)
- Pegasystems (美国)
- QuickPivot（美国）
- SalesDrip（美国）
- Salesforce（美国）
- SugarCRM (美国)
- 是 生命周期营销（美国）
- Zendesk（美国）
- Zeta Global Corp（美国）
- VMware, Inc.（美国）
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研究方法
Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
可定制
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