The cod liver oil market is experiencing notable growth driven by the increasing recognition of its health benefits, particularly its high omega-3 fatty acids, vitamins A and D, which contribute to heart health, joint function, and immune support. With the rising demand for dietary supplements and natural health products, cod liver oil is gaining popularity in both capsules and liquid forms. Recent developments include advancements in processing technologies that improve the purity and nutritional profile of the oil, alongside the introduction of flavored variants to cater to diverse consumer preferences. Manufacturers are also emphasizing sustainable sourcing practices to address environmental concerns. However, challenges such as contamination risks from toxins and fluctuating fish oil prices remain. To mitigate these issues, purification technologies are being enhanced. Overall, the cod liver oil market is expected to expand as consumers continue to seek natural, functional health products.