- In September 2024, Alltech and EnviroEquine announced a strategic licensing agreement to incorporate Alltech's technologies into EnviroEquine’s supplements. This agreement enhanced product quality and helped the company to expand its brand presence in North America and Europe
- In August 2024, Hubbard Feeds an Alltech company, introduced Recharge, a line of products designed to optimize beef cattle intake, enhance performance, and improve profitability. Recharge supports cattle well-being, particularly during stress, with proven improvements in feed efficiency and growth
- In September, Equine Network has partnered with Absorbine and Sentinel to launch “My New Horse”, a brand offering resources and community for new horse owners and riders. The platform provides expert advice, how-to videos, budgeting tips, and social connections to help new equestrians feel confident and equipped on their horse ownership journey
- In September 2019, Purina Omolene Horse Feed introduced an exciting update by adding Outlast Gastric Support Supplement to its line-up. This enhancement provides daily gastric support in every meal, helping horses manage gastric discomfort, which affects up to 90% of active horses. The updated Omolene feeds, now featuring improved packaging, offer enhanced performance nutrition for all types of horses, from active pleasure to top competitors, ensuring optimal health and support
Table of Content
1 INTRODUCTION
1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 OVERVIEW OF THE U.S. BAGGED EQUINE FEED MARKET
1.4 CURRENCY AND PRICING
1.5 LIMITATIONS
1.6 MARKETS COVERED
2 MARKET SEGMENTATION
2.1 MARKETS COVERED
2.2 YEARS CONSIDERED FOR THE STUDY
2.3 DBMR TRIPOD DATA VALIDATION MODEL
2.4 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS
2.5 MULTIVARIATE MODELLING
2.6 DBMR MARKET POSITION GRID
2.7 VENDOR SHARE ANALYSIS
2.8 SECONDARY SOURCES
2.9 ASSUMPTIONS
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 PORTER’S FIVE FORCES
4.2 PESTEL ANALYSIS
4.3 BRAND ANALYSIS
4.3.1 OVERVIEW
4.3.1.1 NUTRENA, A CARGILL, INCORPORATED BRAND
4.3.1.2 PURINA ANIMAL NUTRITION LLC (A SUBSIDIARY OF LAND O'LAKES, INC)
4.3.1.3 ALTECH
4.3.1.4 KENT NUTRITION GROUP
4.3.1.5 MANA PRO
4.3.2 SUMMARY
4.4 FACTORS INFLUENCING BUYING BEHAVIOR IN THE U.S. BAGGED EQUINE FEED MARKET
4.4.1 CONCLUSION
4.5 PRODUCTION CAPACITY OUTLOOK
4.6 SUPPLY CHAIN ANALYSIS
4.6.1 OVERVIEW
4.6.2 LOGISTIC COST SCENARIO
4.6.3 IMPORTANCE OF LOGISTICS SERVICE PROVIDERS
4.7 TECHNOLOGICAL ADVANCEMENTS BY MANUFACTURERS
4.7.1 PRECISION NUTRITION AND CUSTOMIZED FORMULATIONS
4.7.2 ENHANCED INGREDIENT PROCESSING TECHNIQUES
4.7.3 ADVANCED QUALITY CONTROL AND SAFETY MONITORING
4.7.4 SUSTAINABLE MANUFACTURING PRACTICES
4.7.5 INCORPORATION OF FUNCTIONAL INGREDIENTS AND ADDITIVES
4.7.6 AUTOMATED PRODUCTION AND PACKAGING PROCESSES
4.7.7 USE OF DIGITAL SOLUTIONS FOR CUSTOMER ENGAGEMENT AND EDUCATION
4.7.8 RESEARCH AND DEVELOPMENT IN FEED INNOVATION
4.7.9 CONCLUSION
4.8 VALUE CHAIN ANALYSIS: U.S. BAGGED EQUINE FEED MARKET
4.8.1 PROCUREMENT:
4.8.2 MANUFACTURING:
4.8.3 MARKETING & DISTRIBUTION:
4.9 VENDOR SELECTION CRITERIA
5 MARKET OVERVIEW
5.1 DRIVERS
5.1.1 RISE IN THE PET HUMANIZATION TREND
5.1.2 INCREASE IN THE EQUINE POPULATION
5.1.3 CONVENIENCE INVOLVED IN THE USAGE OF BAGGED FEED
5.2 RESTRAINTS
5.2.1 RISE IN RAW MATERIAL COSTS
5.2.2 RISING CONCERNS REGARDING SUSTAINABILITY DURING THE MANUFACTURING OF THE FEED
5.3 OPPORTUNITIES
5.3.1 E-COMMERCE EXPANSION
5.3.2 TECHNOLOGICAL RESEARCH INVOLVED IN PRODUCTION AND THE MANUFACTURING OF ANIMAL FEED
5.4 CHALLENGES
5.4.1 COMPETITION FROM LOW-COST ALTERNATIVES
5.4.2 UNSUITABILITY OF BAGGED EQUINE FOR ALL KINDS OF HORSES
6 U.S. BAGGED EQUINE FEED MARKET, BY FORM
6.1 OVERVIEW
6.2 PELLETS
6.3 CUBES
6.4 OTHERS
7 U.S. BAGGED EQUINE FEED MARKET, BY NUTRITION TYPE
7.1 OVERVIEW
7.2 HIGH FIBER
7.3 LOW STARCH
7.4 HIGH PROTEIN
7.5 HIGH FATS AND OILS
8 U.S. BAGGED EQUINE FEED MARKET, BY INGREDIENTS
8.1 OVERVIEW
8.2 CEREALS/GRAINS
8.3 SUPPLEMENTS
8.4 CAKES/MEALS
8.5 OTHERS
9 U.S. BAGGED EQUINE FEED MARKET, BY DISTRIBUTION CHANNEL
9.1 OVERVIEW
9.2 OFFLINE RETAIL
9.3 ONLINE SALES
10 U.S. BAGGED EQUINE FEED MARKET, COMPANY LANDSCAPE
10.1 COMPANY SHARE ANALYSIS: U.S.
11 SWOT ANALYSIS
12 COMPANY PROFILES
12.1 NUTRENA, A CARGILL, INCORPORATED BRAND
12.1.1 COMPANY SNAPSHOT
12.1.2 PRODUCT PORTFOLIO
12.1.3 RECENT DEVELOPMENT
12.2 PURINA ANIMAL NUTRITION LLC(A SUBSIDIARY OF LAND O’LAKES, INC)
12.2.1 COMPANY SNAPSHOT
12.2.2 PRODUCT PORTFOLIO
12.2.3 RECENT DEVELOPMENT
12.3 ALLTECH
12.3.1 COMPANY SNAPSHOT
12.3.2 PRODUCT PORTFOLIO
12.3.3 RECENT DEVELOPMENT
12.4 KENT NUTRITION GROUP
12.4.1 COMPANY SNAPSHOT
12.4.2 PRODUCT PORTFOLIO
12.4.3 RECENT DEVELOPMENT
12.5 MANNA PRO
12.5.1 COMPANY SNAPSHOT
12.5.2 PRODUCT PORTFOLIO
12.5.3 RECENT DEVELOPMENT
12.6 GAIN ANIMAL NUTRITION
12.6.1 COMPANY SNAPSHOT
12.6.2 PRODUCT PORTFOLIO
12.6.3 RECENT DEVELOPMENT
12.7 HI-PRO FEEDS
12.7.1 COMPANY SNAPSHOT
12.7.2 PRODUCT PORTFOLIO
12.7.3 RECENT DEVELOPMENT
12.8 MIDWAY CO-OP
12.8.1 COMPANY SNAPSHOT
12.8.2 PRODUCT PORTFOLIO
12.8.3 RECENT DEVELOPMENT
12.9 SEMINOLE FEED
12.9.1 COMPANY SNAPSHOT
12.9.2 PRODUCT PORTFOLIO
12.9.3 RECENT DEVELOPMENT
12.1 STAR MILLING CO
12.10.1 COMPANY SNAPSHOT
12.10.2 PRODUCT PORTFOLIO
12.10.3 RECENT DEVELOPMENT
12.11 WALNUT HILL FEEDS, INC.
12.11.1 COMPANY SNAPSHOT
12.11.2 PRODUCT PORTFOLIO
12.11.3 RECENT DEVELOPMENT
13 QUESTIONNAIRE
14 RELATED REPORTS
List of Figure
FIGURE 1 U.S. BAGGED EQUINE FEED MARKET: SEGMENTATION
FIGURE 2 U.S. BAGGED EQUINE FEED MARKET: DATA TRIANGULATION
FIGURE 3 U.S. BAGGED EQUINE FEED MARKET: DROC ANALYSIS
FIGURE 4 U.S. BAGGED EQUINE FEED MARKET: COUNTRY-WISE MARKET ANALYSIS
FIGURE 5 U.S. BAGGED EQUINE FEED MARKET: COMPANY RESEARCH ANALYSIS
FIGURE 6 U.S. BAGGED EQUINE FEED MARKET: INTERVIEW DEMOGRAPHICS
FIGURE 7 U.S. BAGGED EQUINE FEED MARKET: DBMR MARKET POSITION GRID
FIGURE 8 U.S. BAGGED EQUINE FEED MARKET: VENDOR SHARE ANALYSIS
FIGURE 9 U.S. BAGGED EQUINE FEED MARKET: SEGMENTATION
FIGURE 10 EXECUTIVE SUMMARY
FIGURE 11 FOUR SEGMENTS COMPRISE U.S. BAGGED EQUINE FEED MARKET, BY INGREDIENTS 2024, (%)
FIGURE 12 STRATEGIC DECISIONS
FIGURE 13 RISE IN PET HUMANIZATION TREND IS DRIVING THE GROWTH OF THE U.S. BAGGED EQUINE FEED MARKET FROM 2025 TO 2032
FIGURE 14 THE CEREALS/GRAINS SEGMENT IS EXPECTED TO ACCOUNT FOR THE LARGEST SHARE OF THE U.S. BAGGED EQUINE FEED MARKET IN 2025 AND 2032
FIGURE 15 ESTIMATED PRODUCTION CAPACITY OUTLOOK, 2018–2032 (KILO TONS)
FIGURE 16 VALUE CHAIN ANALYSIS OF THE U.S. BAGGED EQUINE FEED MARKET
FIGURE 17 VENDOR SELECTION CRITERIA
FIGURE 18 DROC ANALYSIS
FIGURE 19 U.S. BAGGED EQUINE FEED MARKET: BY FORM, 2024
FIGURE 20 U.S. BAGGED EQUINE FEED MARKET: BY NUTRITION TYPE, 2024
FIGURE 21 U.S. BAGGED EQUINE FEED MARKET: BY INGREDIENTS, 2024
FIGURE 22 U.S. BAGGED EQUINE FEED MARKET: BY DISTRIBUTION CHANNEL, 2024
FIGURE 23 U.S. BAGGED EQUINE FEED MARKET: COMPANY SHARE 2024 (%)
