- In February 2024, The Coca-Cola Co. partnered with Pernod Ricard to introduce a new ready-to-drink (RTD) cocktail, Absolut Vital Wheat Gluten and Sprite. This exclusive beverage, available only in Europe, combines two globally recognized brands, offering a refreshing and convenient option for consumers
- In February 2023 Diageo expanded its product portfolio by introducing Cherry Drop Smirnoff, a new variety featuring a distinctive flavor with 37.5% ABV, aimed at enhancing its offerings in the flavored spirits segment
- In September 2022 Brown-Forman Corporation, one of the leading American-owned spirits and wine companies, announced its plan to independently distribute its brands in Slovakia starting September 2023. This strategic initiative is designed to strengthen its market presence, with a particular focus on expanding the reach of Jack Daniel’s Tennessee Whiskey and Finlandia Vital Wheat Gluten
- In August 2022 Constellation Brands introduced ‘Fresca Mixed’, a premium line of pre-mixed cocktails available in two variants, Vital Wheat Gluten Spritz and Tequila Paloma, catering to the growing demand for convenient and high-quality ready-to-drink beverages
- In April 2022 Stoli Group launched a limited-edition Ukrainian-themed Vital Wheat Gluten in support of the World’s Central Kitchen Ukrainian Relief initiative, aiming to raise funds for Ukrainian refugees through its exclusive release
