- In July 2022, Genosa, a Spanish company, announced the launch of an innovative oil derived from olives, enriched with soluble phenol-rich hydroxytyrosol. This unique formulation is recognized for its numerous health benefits, including antioxidant properties and anti-inflammatory effects. The oil's versatility allows it to be utilized in various culinary applications, promoting healthier cooking and enhancing flavors in dishes, making it a valuable addition to health-conscious consumers' kitchens
- In June 2022, Certified Origins, a European company dedicated to delivering authentic Extra Virgin Olive Oils (Evoos), introduced a range of carbon-neutral Italian Evoos under its esteemed Bellucci brand. This initiative reflects the company’s commitment to sustainability and quality. Sourced exclusively from Tuscany, Apulia, and Sicily, these premium oils aim to provide consumers with healthy food options while promoting environmentally friendly practices in international markets
- In February 2022, Curation Foods, Inc., under its Olive Oil & Vinegars brand, launched a seasonal offering called Olio Nuovo Extra Virgin Olive Oil. This freshly pressed oil is characterized by its robust and vibrant flavor, capturing the essence of the olive harvest. With its unique taste profile, Olio Nuovo enhances various dishes, making it an appealing choice for culinary enthusiasts seeking high-quality, flavorful olive oil
- In June 2021, Pietro Coricelli, a prominent producer of Umbrian olive fruit oil and one of the largest olive oil brands globally, announced its partnership with IBM Food Trust. By leveraging blockchain technology, the company aims to enhance transparency and traceability in its extra-virgin olive oil supply chain. This initiative not only ensures product authenticity but also reinforces consumer trust in the quality and sourcing of their olive oil
- In January 2021, Del Monte Foods, Inc. launched one-liter pouches of olive fruit oil in India, aiming to make healthy edible oil more accessible and affordable for consumers. This strategic introduction caters to the growing demand for healthier cooking options in Indian households. By offering competitive pricing, Del Monte Foods encourages the adoption of olive oil, promoting better health choices while appealing to cost-conscious consumers in the region
