- Augmented analytics leverages AI, ML, and NLP to enhance data preparation, insight generation, and data visualization, enabling organizations to derive actionable insights with minimal technical expertise
- The growing emphasis on digital transformation, coupled with the need for real-time analytics and enhanced data accessibility, is fueling the demand for augmented analytics solutions across diverse verticals
- North America dominated the augmented analytics market with a revenue share of 42.3% in 2024, driven by early adoption of AI technologies, robust technological infrastructure, and the presence of leading market players
- Asia-Pacific is anticipated to be the fastest-growing region during the forecast period, attributed to rapid digitalization, increasing investments in AI infrastructure, and rising adoption of analytics solutions in emerging economies such as China and India
- The software segment dominated the largest market revenue share of 68.2% in 2024, driven by its ability to automate data cleansing, integration, and transformation processes, enabling organizations to derive actionable insights efficiently
