The global 90% dark chocolate market is experiencing notable growth, driven by increasing consumer awareness of health benefits associated with dark chocolate, such as improved heart health and antioxidant properties. In 2023, the market is valued at approximately USD 8.40 billion and is projected to expand at a compound annual growth rate (CAGR) of 4.4% over the next eight years. The rising trend towards healthier eating habits and the demand for premium, high-cocoa-content chocolates are propelling this market forward. However, the market faces challenges, including the high cost of raw materials like cocoa and fluctuating prices influenced by climate change and supply chain disruptions. In additiony, competition from alternative sweeteners and lower-cocoa chocolates may hinder growth. Companies are focusing on product innovation, such as organic and sustainably sourced chocolate, to cater to the evolving tastes of health-conscious consumers. Overall, the market reflects a shift towards premium, health-oriented products, aligning with broader wellness trends in consumer behavior.
