U.S. Wine Packaging Market – Industry Trends and Forecast to 2029

Market Analysis and Insights

Rising on-premise wine consumption, especially among the young population, on account of inflating income levels, changing lifestyles, and emerging socialization trends has a significant impact on the expansion of the market for wine packaging. In line with this, increasing adoption of eco-friendly and biodegradable products for wine packaging and rising e-commerce, courier, and wine delivery services are vital determinants favoring the growth of the wine packaging market during the forecast period.  

However, stringent government rules and regulations regarding packaging materials may be a significant restraint on the growth rate of the wine packaging market, whereas maintaining the standard quality of packaging products can challenge the growth of the wine packaging market during the forecast period. 

Several boosters associated with the wine packaging market, including a positive outlook toward advanced and smart packaging solutions and rising demand for single-served wine containers, are all creating opportunities for the growth of the wine packaging industry.                  

Data Bridge Market Research analyses that the U.S. wine packaging market will grow at a CAGR of 2.8% from 2022 to 2029.

Market Definition

Wine packaging is a farm practice that involves taking wine from the wineries to the customer. Choosing the right wine packaging is crucial for manufacturers to attract a customer base. The main function of packaging is to maintain wines to maintain their quality and extend their storage life.

U.S. Wine Packaging Market Dynamics

Drivers

• Increasing adoption of eco-friendly and biodegradable products for wine packaging

Packaging plays a vital role as packaging bottles and cans in wine packaging protect wine against environmental, chemical, and physical factors that could contaminate all of the wine if not packaged correctly. The essential role of packaging is to protect the product from damage during transit, but packaging also protects the product in the warehouse and retail stores before product sale. Different types of packaging are used as per consumer requirements.  

The demand for eco-friendly and biodegradable products for packaging is increasing as eco-friendly and biodegradable products have low-cost production and can be reused and recycled, lowering the manufacturers' waste production. For this purpose of packaging, several manufacturers prefer the bottles, cans, and boxes, among others, as the packaging process is cost-effective and produces less toxic harmful effects in nature.

In all the regions, people are aware of the increasing waste, environmental pollution, and harmful effects of plastic products and packaging. Manufacturers are shifting their business from plastic packaging to paperboards, and corrugated box packaging as government regulations are increasing for single-use plastic bags or non-biodegradable products.

For Instance,

•  In July 2020, Sustainable Packaging Company launched a wine bottle made from 94% recycled paper. This packaging innovation, called a Frugal Bottle, is about five times lighter than a typical glass wine bottle.
• In July 2020, Veritiv Corporation, launched vine: a new packaging and brand design offering. This has helped the company to widen its product portfolio.

Rising e-commerce, courier, and wine delivery services

The e-commerce industry is constantly changing and plays a vital role in our daily lives. E-commerce provides a platform for people to buy or sell whatever they want, whenever they want. The merchants are continuously creating and improving their e-commerce business strategies and approaches to meet the changing demand of the consumers.

E-commerce has transformed the way of business around the world. Much of the growth for the industry has been triggered by an increase in internet and smartphone penetration. Also, technological advancements and the development of available marketplaces have made buying and selling goods through online portals easier. The Merchants and the delivery services continue to follow consumer demand on the online platform, flocking to e-commerce in record numbers.

Opportunity

• Growing demand for single-served wine containers

Single-serve wine containers are gaining demand worldwide as these packaging solutions provide enhanced convenience and easy handling. The need for single-serve packaging is growing because consumers want to sample new wines without finishing a whole bottle. Also, it is easier to track exactly how much wine has been consumed by a particular consumer through a single-serve as consumers drink wine with portions divided into separate containers, increasing its demand over the years.

Moreover, individuals who drink occasionally but 'don't want to drink frequently often find single-serve packaging a great option that is again driving the single-serve containers demand. A single serving can be consumed at any time, while the rest of the servings can remain fresh in storage until the next time the consumer imbibes, whether it's the following evening or the next month, which makes it the consumer's favorite. When consumers drink from an open bottle of wine 'that's sat out for too long, it tends to taste off. However, it is easy for consumers to avoid this issue with single-serve options that eliminate the need for an entire bottle. Thus many key players are providing single-serve wine bottles.

For Instance,

• Bordeaux AOC provides volute wine bottles come in elegant single-serve, shatterproof, lightweight and eco-friendly aluminum bottles, which are appropriate for the outdoors and venues that ban glass

Restraint/Challenge

• Maintaining the standard quality of packaging product

Packaging products mainly consist of plastic, corrugated and paper-based boxes or lightweight bags and are used for carrying daily products such as groceries. Maintaining the standard for the packaging products is very important, but it is difficult for the manufacturers to examine every single corrugated and paper-based box and bag. The size can know the standard quality of the paperboard bags and corrugated boxes of the packaging product, which is taken into account, and the larger its volume, the heavier the load it must be able to carry.

Paper products are manufactured from the pulpwood, which is not always of the same quality as the pulp is taken from different trees, which varies the pulp quality. Manufacturing with different wood pulp quality will also make a variation in the quality of paper bags, which is a challenge for the manufacturers. Sometimes, paper bags also tear up due to the low quality of raw materials used in the production.

Post COVID-19 Impact on U.S. Wine Packaging Market

Post the pandemic, the demand for wine packaging has increased as there won't be any more restrictions on movement, and hence, the supply of products would be easy. In addition, post COVID, rise in demand for wine has been seen on the consumer level, which will propel the growth of the market.

U.S. Wine Packaging Market Scope

The U.S. wine packaging market is segmented into material type, product type, application, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.

Material Type

• Plastic, Paper,
• Molded Fiber/Pulp
• Glass
• Others

On the basis of material type, U.S. wine packaging market is segmented into plastic, paper, molded fiber/pulp, glass, and others.

Product Type

• Cartons,
• Containers
• Bottles
• Others

On the basis of product type, U.S. wine packaging market is segmented into cartons, containers, bottles, and others.

Application

• Retailing
• Transportation
• Food Services
• Others

On the basis of application, U.S. wine packaging market is segmented into retailing, transportation, food services, and others.

Distribution Channel

• Direct
• Indirect

On the basis of distribution channel, U.S. wine packaging market is segmented into direct, and indirect.

U.S. Wine packaging Market Regional Analysis/Insights

The U.S. Wine packaging market is analysed and market size insights and trends are provided by country, material type, product type, application, and distribution channel referenced above.

The country section of the report also provides individual market impacting factors and changes in regulations in the market that impact the current and future trends of the market. Data points, such as new and replacement sales, country demographics, disease epidemiology, and import-export tariffs, are some of the significant pointers used to forecast the market scenario for individual countries. In addition, the presence and availability of U.S. brands and their challenges faced due to high competition from local and domestic brands, and the impact of sales channels are considered while providing forecast analysis of the country data.

Competitive Landscape and U.S. Wine Packaging Market Share Analysis

The U.S. wine packaging market competitive landscape provides details by the competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, U.S. presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points provided are only related to the companies' focus on U.S. Wine packaging market.

Some of the major players operating in U.S. Wine packaging market are G3 ENTERPRISES, Encore Glass, Custom Wine Packaging, Ultima Mobile Bottling, Inc., O-I Glass, Inc, Veritiv Corporation., WestRock Company, International Paper, Smurfit Kappa, Amcor plc among others.

Research Methodology

Data collection and base year analysis are done using data collection modules with large sample sizes. The market data is analyzed and estimated using market statistical and coherent models. In addition, market share analysis and key trend analysis are the major success factors in the market report. The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, U.S. Vs Regional and Vendor Share Analysis. Please request analyst call in case of further inquiry.

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