Table of Content
1 INTRODUCTION
1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 OVERVIEW OF THE U.S. MUG MARKET
1.4 CURRENCY AND PRICING
1.5 LIMITATIONS
1.6 MARKETS COVERED
2 MARKET SEGMENTATION
2.1 MARKETS COVERED
2.2 YEARS CONSIDERED FOR THE STUDY
2.3 GEOGRAPHIC SCOPE
2.4 DBMR TRIPOD DATA VALIDATION MODEL
2.5 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS
2.6 DBMR MARKET POSITION GRID
2.7 VENDOR SHARE ANALYSIS
2.8 MULTIVARIATE MODELLING
2.9 MARKET END USE COVERAGE GRID
2.1 SECONDARY SOURCES
2.11 ASSUMPTIONS
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
4.1 PORTER’S FIVE FORCES
4.1.1 THREAT OF NEW ENTRANTS
4.1.2 THREAT OF SUBSTITUTES
4.1.3 BARGAINING POWER OF BUYERS
4.1.4 BARGAINING POWER OF SUPPLIERS
4.1.5 COMPETITIVE RIVALRY
4.2 APPLICATIONS AND PRICE ANALYSIS: U.S. MUG MARKET
4.2.1 APPLICATION
4.2.2 LOCKNLOCK CO.
4.2.3 LIBBEY
4.2.4 TUPPERWARE
4.2.5 STEELITE INTERNATIONAL- INSPIRED MUG
4.2.6 LENOX CORPORATION- INSPIRED MUG
4.2.7 PRICE ANALYSIS: U.S. MUG MARKET
4.2.8 BUDGET-FRIENDLY OPTIONS ( USD 1 – USD 5 PER MUG):
4.2.9 MID-RANGE OPTIONS ( USD 5 – USD 10 PER MUG):
4.3 BRAND OUTLOOK
4.3.1 COMPARATIVE BRAND ANALYSIS
4.3.2 PRODUCT VS BRAND OVERVIEW
4.4 BRAND OUTLOOK GRID
4.5 CONSUMERS BUYING BEHAVIOUR
4.5.1 OVERVIEW
4.5.2 BUYING STRATEGIES
4.5.2.1 RECOMMENDATIONS FROM FAMILY, FRIENDS, AND DEALERS
4.5.2.2 RESEARCH
4.5.2.3 IMPULSIVE
4.5.3 ADVERTISEMENT
4.5.3.1 TELEVISION ADVERTISEMENT
4.5.3.2 ONLINE ADVERTISEMENT
4.5.3.3 IN-STORE ADVERTISEMENT
4.5.3.4 OUTDOOR ADVERTISEMENT
4.6 FACTORS AFFECTING BUYING DECISION
4.6.1 MATERIAL QUALITY AND DURABILITY
4.6.2 DESIGN AND AESTHETIC APPEAL
4.6.3 FUNCTIONALITY AND ERGONOMICS
4.6.4 BRAND REPUTATION AND TRUST
4.6.5 PRICING AND VALUE FOR MONEY
4.6.6 ENVIRONMENTAL CONSIDERATIONS
4.6.7 PERSONALIZATION AND CUSTOMIZATION OPTIONS
4.7 IMPACT OF ECONOMIC SLOWDOWN ON U.S. MUG MARKET
4.7.1 OVERVIEW
4.7.2 IMPACT ON PRICE
4.7.3 IMPACT ON SUPPLY CHAIN
4.7.4 IMPACT ON SHIPMENT
4.7.5 IMPACT ON COMPANIES’ STRATEGIC DECISIONS
4.8 IMPORT-EXPORT ANALYSIS (VALUE AND VOLUME)
4.8.1 IMPORT DATA
4.8.2 EXPORT DATA
4.9 PRODUCT ADOPTION SCENARIO
4.9.1 OVERVIEW
4.9.2 PRODUCT AWARENESS
4.9.3 PRODUCT INTEREST
4.9.4 PRODUCT EVALUATION
4.9.5 PRODUCT TRIAL
4.9.6 PRODUCT ADOPTION
4.9.7 CONCLUSION
4.1 PRODUCTION CAPACITY OVERVIEW
4.11 RAW MATERIAL SOURCING ANALYSIS
4.11.1 INTRODUCTION
4.11.2 RAW MATERIAL SOURCING
4.11.3 ANALYSIS AND QUALITY CONTROL
4.11.4 ENVIRONMENTAL CONSIDERATIONS
4.11.5 CONCLUSION
4.12 STRATEGIES FOR PRODUCT PROMOTION
4.12.1 ELEVATION THROUGH MATERIAL SELECTION
4.12.1.1 HIGH-END MATERIALS
4.12.1.2 INNOVATIVE FINISHES
4.12.2 DESIGN EXCELLENCE
4.12.2.1 CUSTOMIZED DESIGN ELEMENTS
4.12.2.2 IMITED EDITION CONCEPTS
4.12.3 ENHANCED FUNCTIONALITY
4.12.3.1 SMART MUG TECHNOLOGY
4.12.3.2 MULTI-FUNCTIONAL DESIGNS
4.12.4 PERSONALIZATION FOR A PREMIUM TOUCH
4.12.4.1 INDIVIDUALIZED ENGRAVINGS
4.12.4.2 TAILORED PACKAGING:
4.12.5 EXPERIENTIAL ELEMENTS
4.12.5.1 BRANDED EXPERIENCES
4.12.5.2 INTERACTIVE AUGMENTED REALITY (AR)
4.12.6 COLLABORATIVE SUPPLIER RELATIONSHIPS
4.13 SUPPLY CHAIN ANALYSIS
4.13.1 OVERVIEW
4.13.2 RAW MATERIAL SOURCING
4.13.3 MANUFACTURING
4.13.4 DISTRIBUTION AND LOGISTICS
4.13.5 RETAIL
4.13.6 CONSUMER TRENDS AND MARKETING
4.13.7 LOGISTIC COST SCENARIO
4.13.8 IMPORTANCE OF LOGISTICS SERVICE PROVIDERS
5 REGULATORY COVERAGE
6 MARKET OVERVIEW
6.1 DRIVERS
6.1.1 RISE IN THE POPULARITY OF THERMAL-RESISTANT DRINKWARE
6.1.2 GROWTH IN CAFÉ CULTURE AND RISING CONSUMPTION OF SPECIALTY COFFEE
6.1.3 RISING TREND IN THE ADOPTION OF CUSTOMIZED AND PERSONALIZED MUG PRODUCTS
6.2 RESTRAINT
6.2.1 ADHERENCE TO STRINGENT QUALITY AND SAFETY STANDARDS FOR FOOD-GRADE CONTAINERS
6.3 OPPORTUNITIES
6.3.1 ONGOING R&D ASSOCIATED WITH MUG PRODUCTS
6.3.2 INCORPORATION OF CORPORATE GIFTING AND BRAND MERCHANDISING
6.4 CHALLENGE
6.4.1 CONCERNS RELATED TO THE HARMFUL EFFECTS ASSOCIATED WITH MUG PRODUCTS
7 U.S. MUG MARKET, BY TYPE
7.1 OVERVIEW
7.2 CLASSIC MUG
7.3 TRAVEL MUG
7.4 TUMBLERS
7.5 DEMITASSE
7.6 SOUP MUG
7.7 DRINKWARE
7.8 GLASSES
7.9 OTHERS
8 U.S. MUG MARKET, BY MATERIAL TYPE
8.1 OVERVIEW
8.2 CERAMIC
8.3 STAINLESS STEEL
8.4 GLASS
8.5 PORCELAIN
8.6 PLASTIC
8.7 BONE CHINA
8.8 MELAMINE
8.9 OTHERS
9 U.S. MUG MARKET, BY PRODUCT TYPE
9.1 OVERVIEW
9.2 POUR OVER MUG
9.3 DOUBLE WALLED MUG
9.4 LIDDED MUG
9.5 TEMPERATURE CONTROLLED MUG
9.6 PERSONALIZED MUG
9.7 MUG WITH SNACK TRAY
9.8 FOOTED MUG
9.9 NOVELTY MUG
9.1 VINTAGE MUG
9.11 3D MUG
9.12 OTHERS
10 U.S. MUG MARKET, BY CAPACITY
10.1 OVERVIEW
10.2 LESS THAN 400 ML
10.3 401-600 ML
10.4 601-800 ML
10.5 801-1000 ML
10.6 MORE THAN 1000 ML
11 U.S. MUG MARKET, BY HANDLE TYPE
11.1 OVERVIEW
11.2 OPEN HANDLE
11.3 CLOSED HANDLE
11.4 HANDLELESS
11.5 O HANDLE MUG
12 U.S. MUG MARKET, BY SHAPE
12.1 OVERVIEW
12.2 ROUND BELLY MUG
12.3 DINER MUG
12.4 TANKARD MUG
12.5 TALL BELLY MUG
12.6 CAMPER MUG
12.7 ABBY MUG
12.8 STRAIGHT MUG
12.9 RANCHER MUG
12.1 OTHERS
13 U.S. MUG MARKET, BY END USER
13.1 OVERVIEW
13.2 COMMERCIAL
13.2.1 COMMERCIAL, BY TYPE
13.3 HOUSEHOLD/ RESIDENTIAL
14 U.S. MUG MARKET, BY DISTRIBUTION CHANNEL
14.1 OVERVIEW
14.2 OFFLINE
14.2.1 OFFLINE, BY TYPE
14.3 ONLINE
14.3.1 ONLINE, BY TYPE
15 COMPANY LANDSCAPE: U.S. MUG MARKET
15.1 COMPANY SHARE ANALYSIS: U.S.
16 SWOT ANALYSIS
17 COMPANY PROFILES
17.1 LOCKNLOCK CO.
17.1.1 COMPANY SNAPSHOT
17.1.2 REVENUE ANALYSIS
17.1.3 PRODUCT PORTFOLIO
17.1.4 RECENT DEVELOPMENTS
17.2 LIBBEY
17.2.1 COMPANY SNAPSHOT
17.2.2 PRODUCT PORTFOLIO
17.2.3 RECENT DEVELOPMENTS
17.3 TUPPERWARE
17.3.1 COMPANY SNAPSHOT
17.3.2 REVENUE ANALYSIS
17.3.3 PRODUCT PORTFOLIO
17.3.4 RECENT DEVELOPMENTS
17.4 STEELITE INTERNATIONAL
17.4.1 COMPANY SNAPSHOT
17.4.2 PRODUCT PORTFOLIO
17.4.3 RECENT DEVELOPMENTS
17.5 LENOX CORPORATION
17.5.1 COMPANY SNAPSHOT
17.5.2 PRODUCT PORTFOLIO
17.5.3 RECENT DEVELOPMENTS
17.6 BORMIOLI LUIGI S.P.A.
17.6.1 COMPANY SNAPSHOT
17.6.2 PRODUCT PORTFOLIO
17.6.3 RECENT DEVELOPMENTS
17.7 GOUDA, INC.
17.7.1 COMPANY SNAPSHOT
17.7.2 PRODUCT PORTFOLIO
17.7.3 RECENT DEVELOPMENTS
17.8 HPG
17.8.1 COMPANY SNAPSHOT
17.8.2 PRODUCT PORTFOLIO
17.8.3 RECENT DEVELOPMENTS
17.9 LIBERTY WORKS, LLC
17.9.1 COMPANY SNAPSHOT
17.9.2 PRODUCT PORTFOLIO
17.9.3 RECENT DEVELOPMENTS
17.1 THERMOS L.L.C.
17.10.1 COMPANY SNAPSHOT
17.10.2 PRODUCT PORTFOLIO
17.10.3 RECENT DEVELOPMENTS
17.11 ZOJIRUSHI CORPORATION
17.11.1 COMPANY SNAPSHOT
17.11.2 REVENUE ANALYSIS
17.11.3 PRODUCT PORTFOLIO
17.11.4 RECENT DEVELOPMENTS
18 QUESTIONNAIRE
19 RELATED REPORTS
List of Table
TABLE 1 BRAND OUTLOOK GRID
TABLE 2 IMPORT DATA LIST OF TABLEWARE AND KITCHENWARE OF PORCELAIN OR CHINA (EXCL. ORNAMENTAL ARTICLES, POTS, JARS, CARBOYS, AND SIMILAR RECEPTACLES FOR THE CONVEYANCE OR PACKING OF GOODS, AND COFFEE GRINDERS AND SPICE MILLS WITH RECEPTACLES MADE OF CERAMICS AND WORKING PARTS OF METAL); HS CODE – 691110 (USD THOUSAND)
TABLE 3 IMPORT DATA LIST OF TABLEWARE AND KITCHENWARE OF PORCELAIN OR CHINA (EXCL. ORNAMENTAL ARTICLES, POTS, JARS, CARBOYS, AND SIMILAR RECEPTACLES FOR THE CONVEYANCE OR PACKING OF GOODS, AND COFFEE GRINDERS AND SPICE MILLS WITH RECEPTACLES MADE OF CERAMICS AND WORKING PARTS OF METAL); HS CODE – 691110 (DOZEN)
TABLE 4 EXPORT DATA LIST OF TABLEWARE AND KITCHENWARE OF PORCELAIN OR CHINA (EXCL. ORNAMENTAL ARTICLES, POTS, JARS, CARBOYS, AND SIMILAR RECEPTACLES FOR THE CONVEYANCE OR PACKING OF GOODS, AND COFFEE GRINDERS AND SPICE MILLS WITH RECEPTACLES MADE OF CERAMICS AND WORKING PARTS OF METAL); HS CODE – 691110 (USD THOUSAND)
TABLE 5 EXPORT DATA LIST OF TABLEWARE AND KITCHENWARE, OF PORCELAIN OR CHINA (EXCL. ORNAMENTAL ARTICLES, POTS, JARS, CARBOYS, AND SIMILAR RECEPTACLES FOR THE CONVEYANCE OR PACKING OF GOODS, AND COFFEE GRINDERS AND SPICE MILLS WITH RECEPTACLES MADE OF CERAMICS AND WORKING PARTS OF METAL); HS CODE – 691110 (DOZEN)
TABLE 6 REGULATORY COVERAGE
TABLE 7 U.S. MUG MARKET, BY TYPE, 2022-2031 (USD MILLION)
TABLE 8 U.S. MUG MARKET, BY TYPE, 2022-2031 (THOUSAND UNITS)
TABLE 9 U.S. MUG MARKET, BY MATERIAL TYPE, 2022-2031 (USD MILLION)
TABLE 10 U.S. MUG MARKET, BY PRODUCT TYPE, 2022-2031 (USD MILLION)
TABLE 11 U.S. MUG MARKET, BY CAPACITY, 2022-2031 (USD MILLION)
TABLE 12 U.S. MUG MARKET, BY HANDLE TYPE, 2022-2031 (USD MILLION)
TABLE 13 U.S. MUG MARKET, BY SHAPE, 2022-2031 (USD MILLION)
TABLE 14 U.S. MUG MARKET, BY END USER, 2022-2031 (USD MILLION)
TABLE 15 U.S. COMMERCIAL IN MUG MARKET, BY TYPE, 2022-2031 (USD MILLION)
TABLE 16 U.S. MUG MARKET, BY DISTRIBUTION CHANNEL, 2022-2031 (USD MILLION)
TABLE 17 U.S. OFFLINE IN MUG MARKET, BY TYPE, 2022-2031 (USD MILLION)
TABLE 18 U.S. ONLINE IN MUG MARKET, BY TYPE, 2022-2031 (USD MILLION)
List of Figure
FIGURE 1 U.S. MUG MARKET: SEGMENTATION
FIGURE 2 U.S. MUG MARKET: DATA TRIANGULATION
FIGURE 3 U.S. MUG MARKET: DROC ANALYSIS
FIGURE 4 U.S. MUG MARKET: COUNTRY VS REGIONAL MARKET ANALYSIS
FIGURE 5 U.S. MUG MARKET: COMPANY RESEARCH ANALYSIS
FIGURE 6 U.S. MUG MARKET: INTERVIEW DEMOGRAPHICS
FIGURE 7 U.S. MUG MARKET: DBMR MARKET POSITION GRID
FIGURE 8 U.S. MUG MARKET: VENDOR SHARE ANALYSIS
FIGURE 9 U.S. MUG MARKET: END USE COVERAGE GRID
FIGURE 10 U.S. MUG MARKET: SEGMENTATION
FIGURE 11 RISE IN THE POPULARITY OF THERMAL-RESISTANT DRINKWARE IS DRIVING THE GROWTH OF THE U.S. MUG MARKET IN THE FORECAST PERIOD OF 2024 TO 2031
FIGURE 12 THE CLASSIC MUG SEGMENT IS EXPECTED TO ACCOUNT FOR THE LARGEST SHARE OF THE U.S. MUG MARKET IN 2024 TO 2031
FIGURE 13 U.S. MUG MARKET: PRODUCT ADOPTION SCENARIO
FIGURE 14 DRIVERS, RESTRAINT, OPPORTUNITIES, AND CHALLENGE OF THE U.S. MUG MARKET
FIGURE 15 U.S. MUG MARKET: BY TYPE, 2023
FIGURE 16 U.S. MUG MARKET: BY MATERIAL TYPE, 2023
FIGURE 17 U.S. MUG MARKET: BY PRODUCT TYPE, 2023
FIGURE 18 U.S. MUG MARKET: BY CAPACITY, 2023
FIGURE 19 U.S. MUG MARKET: BY HANDLE TYPE, 2023
FIGURE 20 U.S. MUG MARKET: BY SHAPE, 2023
FIGURE 21 U.S. MUG MARKET: BY END USER, 2023
FIGURE 22 U.S. MUG MARKET: BY DISTRIBUTION CHANNEL, 2023
FIGURE 23 U.S. MUG MARKET: COMPANY SHARE 2023 (%)
