U.S. Frozen Yogurt Market – Industry Trends and Forecast to 2031

U.S. Frozen Yogurt Market, By Product Type (Full Fat, Low Fat, and Fat-Free), Source Type (Animal-Based, Plant-Based, and Artificial), Sweetener (Natural Sweetener and Sugar-Free), Flavor (Chocolate, Strawberry, Banana, Pineapple, Mango, Lemonade, Peach, and Other Flavors), Category (Plain And With Inclusions, and Toppings), Distribution Channel (Yogurt Shops/Parlors, Online, Store-Based Retailing, and Specialty Stores) – Industry Trends and Forecast to 2031.

U.S. Frozen Yogurt Market Analysis and Size

The frozen yogurt market continues to witness significant advancement, with innovative flavors and healthier formulations driving consumer interest. This trend benefits both producers and consumers, as it fosters product diversification and promotes healthier dessert options. As demand grows, opportunities for market expansion and revenue generation abound, promising a prosperous future for the frozen yogurt industry.

The U.S. frozen yogurt market size was valued at USD 347.72 million in 2023, is expected to reach USD 461.43 million by 2031, at a CAGR of 3.60% during the forecast period 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Report Scope and Market Segmentation       

Market Definition

Frozen yogurt is a creamy, chilled treat made from yogurt and sugar. It offers a tangy flavor similar to traditional yogurt but with a smoother texture. Often served as a healthier alternative to ice cream, it can be enjoyed plain or with various toppings such as fresh fruit, granola, or chocolate chips. Its appeal lies in its invigorating flavour and endless customization possibilities.

Frozen Yogurt Market Dynamics

Drivers

• Health Awareness Increases Demand Among the Consumers

Growing health awareness among consumers has fueled the demand for frozen yogurt, which is perceived as a healthier dessert option. Frozen yogurt's surge in popularity can be attributed to its lower fat and calorie content, appealing to wellness trends. This dietary choice aligns with consumers' increasing focus on healthier options. This shift in consumer preferences towards healthier choices has propelled the market's growth, reflecting a broader emphasis on nutrition and well-being in dietary decisions.

• Growing Demand for Premium Products

Rising disposable income drives the frozen yogurt market, particularly among affluent consumers. With higher incomes, individuals are more prone to opt for premium and healthier dessert choices. This economic shift empowers consumers to embrace the perceived quality of frozen yogurt, fueling sustained market growth and broadening its appeal to a wider audience seeking indulgent yet health-conscious treats.

Opportunities

• Expanding Foodservice Industry Enhances the Accessibility of Frozen Yogurt

The growing foodservice sector offers a prime avenue for the frozen yogurt market's growth. Its adaptability makes it a sought-after addition to menus in restaurants, cafes, and dessert parlors. Strategic partnerships and placements in bustling locales bolster frozen yogurt's appeal, catering to a wide array of patrons seeking inventive dessert choices amid escalating demand for culinary variety.

• Advancement in Food Technology Enhance Product Quality

The market stands to benefit significantly from ongoing advancements in food technology. Integration of innovative freezing methods, flavor encapsulation techniques, and quality monitoring systems can enhance product quality and longevity. Embracing automation and digital solutions for production and customer engagement streamlines operations, cuts costs, and improves the consumer experience, fostering sustained growth and competitiveness.

Restraints/Challenges

• Seasonal Demand Fluctuations Lead to Revenue Volatility

Seasonal fluctuations in demand for frozen yogurt, peaking in warmer months and declining in colder seasons, contribute to revenue volatility. As consumer tastes gravitate towards warmer desserts in colder seasons, businesses face operational hurdles. This trend impacts market sales and profitability, prompting the need for strategic adjustments. Adapting menus and marketing approaches to align with seasonal preferences becomes essential for sustaining revenue streams and maximizing profitability.

• Growing Popularity of Healthy Alternatives

As consumer preferences pivot towards healthier lifestyles, there's a noticeable surge in demand for low-sugar, plant-based, and natural ingredient options, reshaping the dessert landscape. This shift underscores a broader societal emphasis on well-being and nutrition, challenging traditional frozen yogurt offerings. To stay relevant, the market must innovate, adapting to these changing tastes by providing a wider array of healthier dessert choices that align with evolving consumer demands.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Development

• In June 2022, Noosa, part of Sovos Brands, unveiled its debut line of Noosa Frozen Yoghurt Gelato, featuring flavors such as chocolate fudge and honey vanilla bean, signaling a flavorful venture into the frozen dessert market
• In June 2022, Yogurtland introduced two exclusive summer flavors, strawberry mango sorbet, and passion fruit mango tart, alongside the online-exclusive Strawberry Mangonada cup, showcasing innovative customer outreach through platforms such as yogurt-land.com and DoorDash
• In April 2022, Yasso launched frozen Greek yogurt Mochi, blending creamy frozen Greek yogurt with sweet rice dough in chocolate, mango, vanilla, and strawberry flavors, presenting a fresh perspective in the frozen dessert landscape

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Frozen Yogurt Market Scope

The market is segmented on the basis of product type, source type, sweetener, flavor, category, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Full Fat
• Low Fat
• Fat-Free

 Source Type

• Animal-Based
• Plant-Based
• Artificial

 Sweetener

• Natural Sweetener
• Sugar-Free

 Flavor

• Chocolate
• Strawberry
• Banana
• Pineapple
• Mango
• Lemonade
• Peach
• Other Flavors

 Category

• Plain and With Inclusions
• Toppings

 Distribution Channel

• Yogurt Shops/Parlors
• Online
• Store-Based Retailing
• Specialty Stores

Competitive Landscape and Frozen Yogurt Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points provided are only related to the companies' focus related to the market.

Some of the major players operating in the market are:

• MENCHIE’S GLOBAL HEADQUARTERS (U.S.)
• TCBY (U.S.)
•  Yogurtland Franchising, Inc.  (U.S.)
• Franchise MTY Inc. (U.S.)
• Red Mango, LLC. (U.S.)
• Kahala Franchising, L.L.C.  (U.S.)
• Orange Leaf, LLC (U.S.)
• Yogen Früz  (Canada)
• Cups Frozen Yogurt  (U.S.)
• Nestlé  (Switzerland)
• HEB, LP  (U.S.)
• LOVE OAK LLC  (U.S.)
• Coolberry Frozen Yogurt (U.S.)
• U-Mix Frozen Yogurt (U.S.)
• Purple Kiwi Frozen Yogurt (U.S.)
• Cups Frozen Yogurt  (U.S.)
• Peachwave Yogurt (U.S.)
• Monster Yogurt  (U.S.)
• Kelani Yogurt LLC.  (U.S.)
• Yumilicious  (U.S.)
• CRAZE  (U.S.)
• Kemps LLC  (U.S.)