North America Yerba Mate Market – Industry Trends and Forecast to 2030

North America Yerba Mate Market Analysis and Size

Rising awareness about the health benefits of yerba mate is an important driver for the North America yerba mate market. Technological advancements in the market and a rise in demand in the beauty and healthcare industry are expected to propel the North America yerba mate market growth.

Data Bridge Market Research analyses that the North America yerba mate market which was USD 1.53 billion in 2022, is expected to reach USD 2.12 billion by 2030, growing at a CAGR of 4.8% during the forecast period of 2023 to 2030. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

North America Yerba Mate Market Scope and Segmentation

Market Definition

Yerba mate refers to an herbal tea made from a plant known as Ilex paraguariensis. The twigs and leaves of yerba mate plant are dried, usually over a fire, and then it is put into hot water to prepare herbal tea. This tea can be served both hot or cold. Commonly known as mate, this beverage is very popular in several countries in Latin America, Brazil, Paraguay, Argentina, and Uruguay. Yerba mate is a stimulant and contains caffeine. This beverage can also infuse various flavors, such as grapefruit, pomegranate, and others. Different flavors make it a popular choice for many consumers.

North America Yerba Mate Market Dynamics

Drivers

• Rising Awareness about Health Benefits of Yerba Mate

Nowadays, consumers are seeking new types of tea and beverages to satisfy their taste buds and health needs. Drinking tea continues to be extremely relevant, across consumer groups. Yerba mate has many health advantages, including high antioxidants and minerals, boosting energy and improving mental focus, weight loss and belly fat reduction, enhancing immune function, and lowering blood sugar levels. In 2021, China imported almost 100,000 kg of yerba, 89,000 kg of which came from Argentina, according to data from 'China's General Administration of Customs. Due to its nutritional benefits and several consumption options, yerba mate is consumed by thousands of individuals in various nations across the world. Yerba mate can be consumed as a plant-based, energy drink, and wellness beverage, propelling the market in the forecast period.

• Technological Advancements in the Market

Yerba mate market is growing rapidly worldwide, owing to increased health awareness and increased demand for healthy and nutritional products. The market players in yerba are constantly working towards new technology and product launches in the market. The launch of new technology and research help cultivate and process yerba mate to satisfy the preference of different consumers in the market. Technological advancements help in product launches, market understanding, trends analysis, and many more beneficial accepts which help industry experts expand. An important part of the launch plan is quickly validating the product and its benefits. This is done by using the Net Promoter Score (NPS) which is used to measure the overall relationship the customer has with an organization. And Customer Satisfaction Score (CSAT) measures customer satisfaction with regards to a product or service in this way, manufacturers consistently create the new launch strategies, which helps the company grow. Much research studies are conducted in the field of yerba mate in recent years, which will ultimately boost the market growth.

Opportunity

• Introduction of New Flavors

Yerba mate companies are increasingly adding new and exotic flavors to their products as consumers seek various beverages. The younger generation desires more experimental drinks. Many companies seek to provide products that satisfy the ever-growing consumer demand for healthy, convenient and non-alcoholic options such as ready-to-drink (RTD) tea, coffee, and energy drinks. These rapid innovations led to an increase in the non-alcoholic drinks market. Consumers are becoming more inclined toward new combinations, increasing the demand for yerba mate drinks. Customers are looking for unique flavors, regional variations on ethnic taste, or mixing with familiar flavours that could provide a multi-sensory and flavorful experience. Sports and energy drinks are expanding into the market. In addition, consumers are shifting towards organic drinks that do not contain chemical ingredients and give them more nutrition and health benefits.

There is the rapid growth of health and wellness, and curiosity around flavor. The confluence of these trends has underpinned the exponential growth of non-alcoholic drinks in influential bars and restaurants, supermarkets and other retail spaces, creating a huge opportunity for the North America yerba mate market.

Restraint/Challenge

•       Difficulty in the Cultivation of Yerba Mate

Yerba mate plants come from the subtropical region of South America. They prefer humid, hot climates that grow plenty of rainfall. If the humidity in area is lower than 50%, the plant probably won't survive. Climate change is affecting food system sustainability by influencing farmer livelihoods, consumer choices, and food security through changes in the natural and human components of agroecosystems. Annual precipitation and heavy rainfall events are becoming more common, especially in the spring. An excessive amount of spring rain slows crop establishment, interrupts planting, increases the prevalence of several fungal and bacterial crop diseases, and might cause labour problems due to delaying field operations. Variations in temperature and precipitation directly impact the quantity and quality of yerba mate production and indirectly impact the scheduling of important farm operations and the economic effects of pests, weeds, and diseases. Adverse weather conditions also hamper the supply chain and transportation of yerba mate. Furthermore, Yerba mate production is a process that may take at least 5 years from seed to drink. It's tested, controlled, and requires great skill and precision. Each step of Yerba mate from cultivation to processing and packaging require specific conditions that are difficult to fulfil. Thus, difficulty in cultivation challenge farmers and create raw material fluctuations for businesses, ultimately hampering the market growth.

Recent Development

• Herboflora’s manufacturing facilities are specifically designed for the production of tea and cleaning and cutting of herbs and plants. This plant is equipped with grinding mills for seeds, flowers, leafs, producing powder, cut and tea bags; homogenizing mixers for cut products and tea bags; cleaning and selecting sieves for cut products and tea bags; cleaning blowers; tea bag filling machines and packaging machines. The use of these advanced technologies allows the company to enhance its production and operations.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions. Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

North America Yerba Mate Market Scope

The yerba mate market is segmented based on type, form, product type, nature, application, and distribution channel. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.

Type

• Argentinian Yerba Mate
• Paraguayan Yerba Mate
•  Uruguayan Yerba Mate
•  Brazilian Yerba Mate
•  others

Form

• Powder
• Concentrate
• Extracts
• Loose Leaf
• Others

Product Type

• Regular
• Freeze Dried

Nature

• Organic
• Conventional

Application

• Food
• Confectionery
• Bakery Products
• Dairy Products
• Functional Foods
• Dressings
• Sports Nutrition
• Dairy Alternative
• Beverages
• Dietary Supplements
• Personal Care

Distribution Channel

• Direct
• Indirect

North America Yerba Mate Market Regional Analysis/Insights

The yerba mate market are analyzed, and market size insights and trends are provided based on type, form, product type, nature, application, and distribution channel as referenced above.

The countries covered in the yerba mate market report are the U.S., Mexico, and Canada

In  North America, the U.S. is expected to dominate the yerba mate market due to the due to easy availability of a wide variety of yerba mate based products and growing popularity among students.

The region section of the report also provides individual market impacting factors and changes in regulations in the market that impact the current and future trends of the market. Data points, such as new and replacement sales, country demographics, disease epidemiology, and import-export tariffs, are some of the major pointers used to forecast the market scenario for individual countries. In addition, the presence and availability of North America brands and their challenges faced due to high competition from local and domestic brands and the impact of sales channels are considered while providing forecast analysis of the country data

Competitive Landscape and Yerba Mate Market Share Analysis

The North America yerba mate market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the company's focus related to yerba mate market.

Some of the major players operating in the North America yerba mate market is:

• Herboflora (Brazil)
• Vita Forte Inc. (U.S.)
• Darka Company s.r.o (Czech)
• ESTABLISHMENT (Argentina)
• Lauro Raatz SA (Paraguay)
• Triunfo do Brasil (Brazil)
• Mate Factor (U.S.)
• EOCTEAS (U.S.)

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