North America White Goods Market – Industry Trends and Forecast to 2030

North America White Goods Market Analysis and Size

White goods are an essential element of any household. They used to be considered luxuries, but now they are considered important products. These white products are employed in a variety of ways and are intimately related to society's basic needs. The white goods sector is undergoing substantial transition as a result of the introduction of several mid-sized players. The amount of pricing competitiveness among small brands is expanding globally.

The North America white goods market was valued at USD 58,980.11 million in 2022 and is expected to reach USD 119,257.77 million by 2030, registering a CAGR of 9.20% during the forecast period of 2023-2030. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behaviour.

North America White Goods Market Scope and Segmentation

Market Definition

White goods are home and kitchen equipment that are used for a variety of common tasks and purposes such as laundry, heating and cooling, cleaning, in the hospitality sector, cooking and food preservation, and many more applications that are widely utilised in everyday life. To attract new clients and open up new sales channels, the white goods industry offers a varied selection of products that can be paired with cutting-edge technology. These items serve an important role in conserving resources such as time and energy. In today's business environment, demand for these commodities is considerable due to people's enhanced lives and their use in day-to-day living applications.

North America White Goods Market Dynamics

This section deals with understanding the market drivers, advantages, opportunities, restraints and challenges. All of this is discussed in detail as below:

Drivers

• Rapidly evolving lifestyle will determine the growth

The white goods business offers a diverse selection of items that, when combined with cutting-edge technologies, may reach new buyers and open up new distribution channels. People's increasing improved lifestyles and their use in day-to-day life applications, as well as technological advances in home appliances, rising improvements in lifestyle and disposable income, rising expenditure on home renovation, rising building activities, and demand for developing economies, are all critical factors driving the market.

• Growing popularity of the concept of smart homes and incorporating advanced technologies

The electronics industry is typically classified into three sectors: electric utilities, consumer electronics, and general electronics, with consumer electronics, which includes kitchen appliances and smart homes, driving the most growth.  The growing popularity of smartphones, speech recognition technology, artificial intelligence, and the replacement cycles of old and manual machines have increased the use of smart electronic devices. Product innovation has long been a priority in the extremely mature and competitive home appliance business. Furthermore, advances in technology and increased e-commerce operations in the manufacturing of electronic goods in the smart home appliance industry have increased demand for white goods. This, in turn, is expected to boost market growth.

Opportunities

• Growing focus of the government towards energy-efficient appliances to bolster the market’s growth

In the last few years, numerous R&D activities and investments have been done by government to create advanced and innovative kitchen and home appliances such as smart refrigerators, which would be energy efficient in the long term. Furthermore, the growing investments towards sustainability in manufacturing kitchen and home appliances that would produce fewer emissions further contribute to the augmented demand for white goods. This, in turn, is anticipated to provide an opportunity for the market.

Restraints/Challenges

• High costs to derail the growth

The cost of running a modern model refrigerator is significantly dependent on the amount of power consumed per day. The amount of power utilised is affected by factors such as refrigerator features and size. However, a significant amount of the cost is determined by the service and maintenance costs that must be incurred for the new type of refrigerator. Furthermore, the fridges must be cleaned from top to bottom once a week using just the cleaner recommended by the equipment manufacturer. This affects demand for white products and is expected to slow market growth.

• Low replacement rate owing to refrigerator life span

People are more aware of electrical items since they know when they need to be replaced. Repairing refrigerators, rather than replacing them, is the most typical practise in the refrigeration industry. Furthermore, the replacement of refrigeration involves considerable costs, which slows down the replacement process even more. Thus, the lower replacement rate of refrigerators has reduced demand for these goods and is expected to impede market demand for these goods.

This white goods market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the white goods market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In 2020, Whirlpool of India, a subsidiary of Whirlpool Corporation, the world's leading kitchen and laundry home appliance company, introduced Intellifresh Pro, India's most advanced Bottom Mount Refrigerator powered by advanced Adaptive Intelligence Technology and available in Omega Steel and Steel Onyx finishes.
• In 2020, Whirlpool released the latest 3D Cool Inverter Air Conditioners range on March 17. This equipment is built with 3D Cool Technology, which delivers 60% faster cooling throughout the 50-degree summer season.

North America White Goods Market Scope

The white goods market is segmented on the basis of type and end-user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Cleaning Equipment
• Preservation and Cooking Equipment
• Heating and Cooling Equipment
• Sewing Machine
• Others

End-user

• Household
• Drycleaners and Cleaning Agencies
• Hospitality Industry
• Hospitals and Clinics
• Others 

North America White Goods Market Regional Analysis/Insights

The white goods market is analyzed and market size insights and trends are provided by type and end-user as referenced above.

The countries covered in the white goods market report are U.S., Canada and Mexico in North America.

In North America, the U.S. dominates the market due to the country's high availability of commercial buildings that require heating and cooling equipment to maintain the building and room temperature, as well as the use of white goods in the region's growing construction activities.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and White Goods Market Share Analysis

The white goods market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to white goods market.

Some of the major players operating in the white goods market are:

• Alliance Laundry System LLC (Germany)
• Siemens (Germany)
• AB Electrolux (Sweden)
• The Middleby Corporation (U.S.)
• Haier Group (China)
• Whirlpool. (U.S.)
• Midea Group (China)
• Robert Bosch GmbH (Germany)
• Samsung Electronics Co., Ltd (South Korea)
• Midea Group. (China)
• Symphony Limited. (India)
• AvantiProducts (India)
• DAEWOO ELECTRONICS (South Korea)
• TCL (China)
• Miele (China)

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