North America Waterproof Breathable Textiles (WBT) Market – Industry Trends and Forecast to 2029

North America Waterproof Breathable Textiles (WBT) Market Analysis and Size

Waterproof breathable textiles (WBT) are the type of fabrics that are used in the manufacturing of garments. They are manufactured from various types of materials such as polyurethane, polyester, polypropylene, nylon, silk, wool, cotton, and many other kinds of materials that are water repellent and provide durability to the fabric. The major property of the waterproof-breathable textiles (WBT) is that they dry up easily as well as keep the body moisture-free.

Waterproof breathable textiles (WBT) are used in the home, general clothing & accessories, sports goods, protective clothing and at many other places with the aim to fight the harsh weather. Data Bridge Market Research analyses that the Waterproof Breathable Textiles (WBT) Market is expected to reach the value of USD 6,990.97 million by the year 2029, at a CAGR of 5.2% during the forecast period. "Sports Goods" accounts for the most prominent application segment in the respective market owing to increased sports activities. The market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and climate chain scenario.

Market Definition

Waterproof breathable textiles (WBT) are a kind of textiles that are used in the manufacturing of water repellent as well as breathable garments. They are produced from various kinds of materials such as polyester, silk, and many more. Some of the recycled PET material is used in the manufacturing process which can easily be recycled. Waterproof breathable textiles (WBT) are used in the home, sportswear, military uniforms, and at many more places as it suits almost all kinds of weather which have increased the preferences among consumers and retailers. The U.S. is the largest consumer of waterproof breathable textiles.

Regulatory Framework

National Emission Standards for Hazardous Air Pollutants (NESHAP): This regulation is implemented by Environmental Protection Agency (EPA). This prohibits the use of methylene chloride for the production and fabrication of polyurethane (a major raw material used for manufacturing of WBT textiles), as it contributes significantly to air pollution which may reasonably be anticipated to endanger public health or welfare. This action will result in improved monitoring, compliance, and implementation of the existing standards and codify existing industry practices to prevent backsliding.

COVID-19 had a Minimal Impact on Waterproof Breathable Textiles (WBT) Market

COVID-19 impacted various manufacturing industries in the year 2020-2021 as it led to the closure of workplaces, disruption of supply chains, and restrictions on transportation. Amidst the COVID-19 outbreak, investors and manufacturers are pulling back the production and reconsidering investments. This is expected to act as a key headwind for the growth of the waterproof breathable textiles (WBT) market. However, growing awareness about the waterproof breathable textiles (WBT) product, increasing disposable income, and presence of a large consumer base are the prominent factors driving the market. In addition, there is huge demand for waterproof breathable textiles (WBT) from sports goods sector which will continue to drive the market growth but is not sufficient for the growth of market solely. However, the long-term growth of the market is expected to remain positive as there is increase in demand from general clothing and accessories, protective clothing, healthcare, mobitech and hometech sectors as well.

The Market Dynamics of the Waterproof Breathable Textiles (WBT) Market Include:

• Increase in the Usage of Sportswear Garments

The textile industry prefers various kinds of new technologies in order to manufacture the innovative designs which maximize the level of comfort at the time of usage. The demand for sportswear is growing at a very fast pace as compared to other clothing categories. The material as well as technology used in the manufacturing of the sportswear garments is different from generic clothing production. The preference of the sportswear garments is increasing as these garments are lightweight, flexible, durable as well as softer that resists water, body odor resistance which increases the athlete’s performance and provides the huge level of comfort as well.

• Growing Demand of Waterproof Breathable Textiles in Medical Practices

In the medical textiles, breathability plays a major role as this prevents the accumulation of any kind of the liquid on the skin. The innovative featured medical textiles are used in patient lifting slings, hospital laundry bags, wound care dressing, doctors outwear at the time of patients’ treatment and many more. The growing use of the waterproof breathable textile (WBT) in the medical textiles on account of their unique features helps in maximizing the demand of the waterproof breathable textile (WBT) in the market.

• Rising Fitness Awareness Among Youngsters in Developing Countries

Youngsters have increased their interests in the physical activities in order to keep their body in shape and attain an attractive physique. Rising awareness among people towards their health also helps them to increase their level of concentration on their work. The regular exercise and the physical activity provides people with a peaceful and healthy living.

• Increasing Demand for Comfortable and High-Performance Apparel

Increasing usage of waterproof and breathable membranes in various backpacks and cycling garments, owing to ability to resist sweat & dirt is driving the growth in the global waterproof breathable textile market. Breathable membranes can also provide improved durability. Moreover, customers are nowadays shifting towards sustainable active wear, which, in turn, is set to result in the growing usage of environmentally sustainable membranes in the upcoming years. These factors such as increasing demand for comfortable and highly durable clothing is expected to be a key driver for the growth of global waterproof breathable textile market.

• Growing Utilization in the Manufacturing and Design of Uniforms and Protective Gear for Military and Law Enforcement Agencies

There is rising development of medical protective clothing with waterproof breathable films. In addition, various companies are increasingly investing in the manufacturing of new range of products in order to boost application of waterproof breathable textiles across general clothing & accessories and protective clothing.

• Innovation Leads to Ecofriendly Solutions for Waterproof Breathable Textiles

The innovation leads to eco-friendly solutions for waterproof breathable textiles (WBT) which is suitable to the natural environment has led to increasing preference towards the consumption of eco-friendly waterproof breathable textiles (WBT). Such WBTs are suitable to even sensitive skin that can act as an opportunity for the waterproof breathable textiles (WBT) market globally.

Restraints/Challenges Faced by the Waterproof Breathable Textiles (WBT) Market

• Increasing Involvement in Indoor Activities

Increasing involvement of the consumers in the indoor activities has minimized the usage of the sportswear due to which the demand of the waterproof breathable textiles (WBT) has decreased in the market.  So, the increasing involvement of the consumers in the indoor activities with the minimization of the interest in the physical activities which can affect the health of the individuals can act as a restraint in the production of the waterproof breathable textiles (WBT) for the manufacturers in the future.

• Increasing Risk Associated with the Consumer Preferences and Fashion Trends

Global push towards greater sustainability in fashion has changed consumers’ behavior towards fashion clothing and has changed the balance between biggest retailers and local brands. Also, majority of the customers now prefer buying higher quality clothing that would last longer. This demonstrates the shift towards more sustainable fashion.

This waterproof breathable textiles (WBT) market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the Waterproof Breathable Textiles (WBT) Market contact Data Bridge Market Research for an Analyst Brief. Our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In October 2021, Scapa Healthcare, an SWM International business and Synedgen Inc. announced that they have signed an exclusive worldwide licensing agreement for two novel innovative wound care treatments developed using Synedgen’s proprietary glycochemistry technology platform. The agreement gives Scapa Healthcare the right to use Synedgen’s glycopolymer technology in conjunction with other wound care technologies.
• In October 2021, Nike launched the LeBron James Innovation Center where the Nike Sport Research Lab (NSRL) was reborn, housing the world’s largest motion-capture installation (400 cameras), 97 force plates, body-mapping equipment and so much more. This development will help Nike Inc. to provide customized and innovative products to its customers.

North America Waterproof Breathable Textiles (WBT) Market Scope

The waterproof breathable textiles (WBT) market is segmented on the basis of type, raw material, form, fabric type, distribution channel and application. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Closely Woven Fabrics
• Microporous Membranes and Coatings
• Hydrophilic Membranes and Coating
• Combination of Microporous and Hydrophilic Membranes and Coating
• Retroreflective Microbeads
• Smart Breathable Fabrics
• Fabrics Based On Biomimetics
• Others

On the basis of type, the waterproof breathable textiles (WBT) market is segmented into closely woven fabrics, microporous membranes and coatings, hydrophilic membranes and coating, combination of microporous and hydrophilic membranes and coating, retroreflective microbeads, smart breathable fabrics, fabrics based on biomimetics, and others.

Raw Material

• Polyurethane
•  ePTFE
• Polyester
• Polypropylene
• Nylon
• Silk
• Wool
• Cotton
• Viscose Rayon
• High-Density Fabrics (HDF)
• Others

On the basis of first-generation, the waterproof breathable textiles (WBT) market is segmented into polyurethane, EPTFE, polyester, polypropylene, nylon, silk, wool, cotton, viscose rayon, high-density fabrics (HDF) and others. 

Form

• Laminated
• Coated

On the basis of second-generation, the waterproof breathable textiles (WBT) market is segmented into laminated and coated.

Fabric Type

• Densely Woven
• Membrane

• Coated

On the basis of mode of application, the waterproof breathable textiles (WBT) market is segmented into densely woven, membrane and coated.

Distribution Channel

• Online
• Offline

On the basis of end-user, the waterproof breathable textiles (WBT) market is segmented into online and offline.

Application

• General Clothing & Accessories
• Sports Goods
• Protective Clothings
• Hometech
• Mobitech
• Healthcare
• Others

On the basis of end-user, the waterproof breathable textiles (WBT) market is segmented into general clothing & accessories, sports goods, protective clothings, hometech, mobitech, healthcare, and others.

Waterproof Breathable Textiles (WBT) Market Regional Analysis/Insights

The waterproof breathable textiles (WBT) market is analyzed and market size insights and trends are provided by country, type, raw material, form, fabric type, distribution channel and application.

The countries covered in the waterproof breathable textiles (WBT) market report are the U.S., Canada and Mexico.

In North America, U.S. dominates the waterproof breathable textiles (WBT) market because sports goods in waterproof breathable textiles (WBT) are gaining prevalence among consumers due to its properties and increased sports activities within the regional country.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Waterproof Breathable Textiles (WBT) Market Share Analysis

The waterproof breathable textiles (WBT) market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to waterproof breathable textiles (WBT) market.

Some of the major players operating in the waterproof breathable textiles (WBT) market are Nike Inc., Toray Industries Inc., The North Face (Subsidiary of VF Corporation), W. L. Gore & Associates, Inc., Helly Hansen, Schweitzer-Mauduit International, Inc., Rudolf GmbH, HeiQ Materials AG, Schoeller Switzerland, Polartec, Marmot Mountain LLC., ALPEX PROTECTION, Nextec Applications, Derekduck Industries Corp., Mountain Hardwear, and Tanatex Chemicals B.V. among others.

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