North America Stevia Market – Industry Trends and Forecast to 2026

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North America Stevia Market – Industry Trends and Forecast to 2026

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North America Stevia Market
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North America Stevia Market By Form (Powder, Whole Leaf, Liquid, Tablet), Application (Industrial, Domestic), Distribution Channel (Direct Tenders, Retail), Country (U.S., Canada, Mexico) – Industry Trends and Forecast to 2026

The carbonated beverages and foods are flavoured, artificial coloured, sweetened carbonated and preserved with chemicals. The majorly used ingredients in the carbonated food and drinks are sugar. The rising consumption of the sugar leads to serious illness such as obesity and diabetes amongst the population. Rising health concern amongst the population is increasing the preference towards low calorie sugar based products and organic ingredients in their daily intake. Various types of sugar substitutes are available such as Aspartame which cannot sustain at higher temperature whereas saccharin have certain limitation from Food and Drug Administration (FDA). The stevia extracted sweetener Reb A is generally recognized as safe (GRAS) for their usage in the foods and beverages industry.

North America stevia market is expected to reach at a CAGR of 9.2% in the forecast period of 2019 to 2026.

Market Segmentation: North America Stevia Market

North America stevia market is segmented based on form, application and distribution channel.

  • On the basis of form, the market is segmented into powder, whole leaf, liquid and tablets. Powder segment are growing at the highest CAGR of 9.9% in the forecast period of 2019 to 2026.
    • NOW Foods (U.S.) offers BetterStevia Extract Powder which is in pure organic with zero-calorie, low glycemic certified organic sweetener substitute for table sugar and artificial sweeteners.
    • In October 2017, Ingredion Incorporated (U.S.), announced the launch of VERSASWEET which is low-sugar glucose syrup, introduced in U.S. and Canada. The syrup is designed for the dairy, confectionery, baked good and ice creams to achieve reduced grams of sugar
  • On the basis of application, the market is segmented into Industrial and domestic. The Industrial segment is further sub segmented into bakery & confectionery, dairy food products, convenience foods, beverages and others. The domestic segment is further sub segmented into dietary supplements and tabletop sweeteners. Industrial segment is growing at the highest CAGR of 9.5% in the forecast period of 2019 to 2026.
    • In February 2018, GLG Life Tech Corporation and Archer Daniels Midland Company (U.S.) introduced their product high Reb M Dream Sweetener Stevia Leaf with the high Reb M. The product provides the clean and smooth sweetness in food and beverages products.
  • On the basis of distribution channel, the market is segmented into direct tenders and retail. The retail segment is further sub-segmented into wholesaler/suppliers, supermarket/hypermarket, grocery stores and online retail. Direct tenders segment is growing at the highest CAGR of 9.9% in the forecast period of 2019 to 2026.
    • In July 2017, PureCircle (Malaysia) unveiled the new stevia leaf-based flavor enhancers which ensure food and beverages companies to produce product and cost effective price in vanilla and cocoa flavors.

Competitive Analysis: North America Stevia Market

Some of the major players operating in this market are Cargill, Incorporated, Ingredion Incorporated, Tate & Lyle, PureCircle, Archer Daniels Midland Company, BIOSWEET VENTURES, GLG LIFE TECH CORP., Hunan huacheng Biotech,Inc., HYET Sweet, Morita Kagaku Kogyo Co., Ltd., Pyure, S&W Seed Co., Stevita, Sunwin Stevia International, Inc., Whole Earth Sweetener Co., LLC, ZHUCHENG HAOTIAN PHARM CO. LTD among others.

Product Launch:

  • In October 2016, Morita Kagaku (Japan) has launched a low calorie stevia product with the brand name of Morita RA-AD. This product launch will help in the expansion of Morita Kagaku’s product line.
  • In August 2014, Morita Kagaku received a patent for Rebaudioside M and other new steviol glycosides. This will make a footprint of Morita Kagaku in the stevia market.
  • In October 2017, Ingredion Incorporated (U.S.), announced the launch of VERSASWEET which is a low-sugar glucose syrup, introduced in U.S. and Canada. The syrup is designed for the dairy, confectionery, baked good and ice creams to achieve reduced grams of sugar.
  • In March 2018, Cargill, Incorporated. (U.S.) announced the production of EverSweet which is a zero-calorie made up of two sweet compounds extracted from the stevia leaf Reb M and Reb D. The product is available for the food and beverages industry to provide healthier food with zero-calorie sweetener with great taste The new product have set a benchmark in providing great taste, zero calorie with the best ingredient of stevia Reb M and Reb D.
  • In September 2018, GLG Life Tech Corp. (Canada) and Archer Daniels Midland Company (U.S.) launched Reb M Dream Sweetener in collaboration. The sweeteners are made from GLG Life Tech’s proprietary high Reb M Dream Sweetener stevia leaf, which has high quantities of Reb M steviol glycosides that have a sugar-like taste. The product helps costumer with greater calorie, improved taste and added sugar reduction with the clean label solutions in the food and beverages.
  • In September 2017, PureCircle (Malaysia) announced the launch of Sigma-Xcelerator(SM) product development tool. The tool provides the company to produce stevia ingredient combinations and maximizes the product taste and helps in meeting the customer’s requirements in terms of low sugar, cost and solubility.
  • In March 2018, Wisdom of the Ancients. (U.S.) announced the launch of six herbal beverage blends. The six herbal beverages blends are organic, unsweetened tea made from yerba maté leaves. The herbal blends are formulated with the stevia as a sweetening agent and with exotic flavor. Growing healthy diets and demand of the herbal tea and beverages leads the company to shift towards the stevia sweeteners and their products.
  • In June 2017, Zyduswellness (India) announced the launch of Sugar Free Green which are available in pallets and powder form and can be used in the beverages and desserts for adults and kids. The launch of the tablets and powder with the stevia ingredients and demand of sugar free foods and beverages leads the growth of stevia in the upcoming year.

Research Methodology: North America Stevia Market

Primary Respondents:

Key Opinion Leaders (KOL’s): Manufacturer, Healthcare Professionals, Industrialist, Distributors.

Industry Participants: CEO’s, V.P.’s, Marketing/Product Managers, Market Intelligence Managers and, National Sales Managers

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TABLE OF CONTENTS NORTH AMERICA STEVIA MARKET

1 INTRODUCTION

1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 OVERVIEW OF NORTH AMERICA STEVIA MARKET
1.4 CURRENCY AND PRICING
1.5 LIMITATIONS
1.6 MARKETS COVERED

2 MARKET SEGMENTATION

2.1 MARKETS COVERED
2.2 GEOGRAPHIC SCOPE
2.3 YEARS CONSIDERED FOR THE STUDY
2.4 RESEARCH METHODOLOGY
2.5 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS
2.6 DBMR MARKET POSITION GRID
2.7 DBMR MARKET CHALLENGE MATRIX
2.8 MULTIVARIATE MODELING
2.9 PRODUCTS LIFELINE CURVE
2.10 VENDOR SHARE ANALYSIS
2.11 SECONDARY SOURCES
2.12 ASSUMPTIONS

3 MARKET OVERVIEW

3.1 DRIVERS

3.1.1 GROWING NUMBER OF OBESITY & DIABETES
3.1.2 GROWING AWARENESS TOWARDS THE HEALTHY DIET
3.1.3 PRODUCT DEVELOPMENTS
3.1.4 RISING NUMBERS OF PATENTS

3.2 RESTRAINTS

3.2.1 AVAILABILITY OF THE SUBSTITUTES
3.2.2 STRINGENT REGULATIONS

3.3 OPPORTUNITIES

3.3.1 RISING BUSINESS EXPANSION FOR STEVIA PRODUCTION
3.3.2 GROWING HEALTH DRINKS AND NUTRITION WITH REDUCED CALORIES

3.4 CHALLENGES

3.4.1 GROWING COMPETITION AMONG VARIOUS INDUSTRIES
3.4.2 BITTER/HARSH AFTER TASTE

4 EXECUTIVE SUMMARY

5 PREMIUM INSIGHTS

6 KEY INSIGHTS

7 REGULATIONS & APPROVALS

8 NORTH AMERICA STEVIA MARKET, BY FORM

8.1 OVERVIEW
8.2 POWDER
8.3 WHOLE LEAF
8.4 LIQUID
8.5 TABLETS

9 NORTH AMERICA STEVIA MARKET, BY APPLICATION

9.1 OVERVIEW
9.2 INDUSTRIAL

9.2.1 BEVERAGES
9.2.2 DAIRY FOOD PRODUCTS
9.2.3 BAKERY & CONFECTIONERY
9.2.4 CONVENIENCE FOODS
9.2.5 OTHERS

9.3 DOMESTIC

9.3.1 DIETARY SUPPLEMENTS
9.3.2 TABLETOP SWEETENERS

10 NORTH AMERICA STEVIA MARKET, BY DISTRIBUTION CHANNEL

10.1 OVERVIEW
10.2 DIRECT TENDERS
10.3 RETAIL

10.3.1 WHOLESALER/SUPPLIERS
10.3.2 SUPERMARKET/HYPERMARKET
10.3.3 GROCERY STORES
10.3.4 ONLINE RETAIL

11 NORTH AMERICA STEVIA MARKET, BY GEOGRAPHY

11.1 NORTH AMERICA

11.1.1 U.S.
11.1.2 CANADA
11.1.3 MEXICO

12 NORTH AMERICA STEVIA MARKET, COMPANY LANDSCAPE

12.1 COMPANY SHARE ANALYSIS: NORTH AMERICA

13 COMPANY PROFILE

13.1 CARGILL, INCORPORATED

13.1.1 COMPANY SNAPSHOT
13.1.2 SWOT ANALYSIS
13.1.3 REVENUE ANALYSIS
13.1.4 COMPANY SHARE ANALYSIS
13.1.5 GEOGRAPHICAL PRESENCE
13.1.6 PRODUCT PORTFOLIO
13.1.7 RECENT DEVELOPMENTS
13.1.8 DATA BRIDGE MARKET RESEARCH ANALYSIS

13.2 INGREDION INCORPORATED

13.2.1 COMPANY SNAPSHOT
13.2.2 SWOT ANALYSIS
13.2.3 REVENUE ANALYSIS
13.2.4 COMPANY SHARE ANALYSIS
13.2.5 GEOGRAPHICAL PRESENCE
13.2.6 PRODUCT PORTFOLIO
13.2.7 RECENT DEVELOPMENTS
13.2.8 DATA BRIDGE MARKET RESEARCH ANALYSIS

13.3 TATE & LYLE (A TRADEMARK OF HEARTLAND CONSUMER PRODUCTS LLC)

13.3.1 COMPANY SNAPSHOT
13.3.2 SWOT ANALYSIS
13.3.3 REVENUE ANALYSIS
13.3.4 COMPANY SHARE ANALYSIS
13.3.5 GEOGRAPHICAL PRESENCE
13.3.6 PRODUCT PORTFOLIO
13.3.7 RECENT DEVELOPMENTS
13.3.8 DATA BRIDGE MARKET RESEARCH ANALYSIS

13.4 PURECIRCLE

13.4.1 COMPANY SNAPSHOT
13.4.2 SWOT ANALYSIS
13.4.3 REVENUE ANALYSIS
13.4.4 COMPANY SHARE ANALYSIS
13.4.5 GEOGRAPHICAL PRESENCE
13.4.6 PRODUCT PORTFOLIO
13.4.7 RECENT DEVELOPMENTS
13.4.8 DATA BRIDGE MARKET RESEARCH ANALYSIS

13.5 ARCHER DANIELS MIDLAND COMPANY

13.5.1 COMPANY SNAPSHOT
13.5.2 REVENUE ANALYSIS
13.5.3 GEOGRAPHICAL PRESENCE
13.5.4 PRODUCT PORTFOLIO
13.5.5 RECENT DEVELOPMENTS

13.6 BIOSWEET VENTURES

13.6.1 COMPANY SNAPSHOT
13.6.2 GEOGRAPHICAL PRESENCE
13.6.3 PRODUCT PORTFOLIO
13.6.4 RECENT DEVELOPMENT

13.7 GLG LIFE TECH CORP.

13.7.1 COMPANY SNAPSHOT
13.7.2 REVENUE ANALYSIS
13.7.3 GEOGRAPHICAL PRESENCE
13.7.4 PRODUCT PORTFOLIO
13.7.5 RECENT DEVELOPMENTS

13.8 HUNAN HUACHENG BIOTECH, INC.

13.8.1 COMPANY SNAPSHOT
13.8.2 GEOGRAPHICAL PRESENCE
13.8.3 PRODUCT PORTFOLIO
13.8.4 RECENT DEVELOPMENT

13.9 HYET SWEET

13.9.1 COMPANY SNAPSHOT
13.9.2 GEOGRAPHICAL PRESENCE
13.9.3 PRODUCT PORTFOLIO
13.9.4 RECENT DEVELOPMENT

13.10 MORITA KAGAKU KOGYO CO., LTD.

13.10.1 COMPANY SNAPSHOT
13.10.2 PRODUCT PORTFOLIO
13.10.3 RECENT DEVELOPMENTS

13.11 PYURE BRANDS LLC

13.11.1 COMPANY SNAPSHOT
13.11.2 PRODUCT PORTFOLIO
13.11.3 RECENT DEVELOPMENT

13.12 SUNWIN STEVIA INTERNATIONAL, INC.

13.12.1 COMPANY SNAPSHOT
13.12.2 REVENUE ANALYSIS
13.12.3 GEOGRAPHICAL PRESENCE
13.12.4 PRODUCT PORTFOLIO
13.12.5 RECENT DEVELOPMENTS

13.13 STEVITA

13.13.1 COMPANY SNAPSHOT
13.13.2 PRODUCT PORTFOLIO
13.13.3 RECENT DEVELOPMENT

13.14 S&W SEED CO.

13.14.1 COMPANY SNAPSHOT
13.14.2 REVENUE ANALYSIS
13.14.3 GEOGRAPHICAL PRESENCE
13.14.4 PRODUCT PORTFOLIO
13.14.5 RECENT DEVELOPMENTS

13.15 WHOLE EARTH SWEETENER COMPANY LLC

13.15.1 COMPANY SNAPSHOT
13.15.2 PRODUCT PORTFOLIO
13.15.3 RECENT DEVELOPMENT

13.16 ZHUCHENG HAOTIAN PHARM CO., LTD.

13.16.1 COMPANY SNAPSHOT
13.16.2 PRODUCT PORTFOLIO
13.16.3 RECENT DEVELOPMENT

14 CONCLUSION

15 QUESTIONNAIRE

16 RELATED REPORTS

LIST OF TABLES NORTH AMERICA STEVIA MARKET

TABLE 1 ESTIMATED NUMBER DIAGNOSED AND UNDIAGNOSED DIABETES AMONG ADULTS AGED ≥18 YEARS, UNITED STATES, 2015

TABLE 2 ESTIMATED (AGE-ADJUSTED) PERCENTAGE OF U.S. ADULTS WITH OVERWEIGHT AND OBESITY BY SEX, 2013–2014 NHANES DATA

TABLE 3 CONDITIONS FOR THE USE OF STEVIOL GLYCOSIDES AS A FOOD ADDITIVES IN CANADA

TABLE 4 TIMELINE FOR REGULATORY MILESTONES RELATED TO STEVIA

TABLE 5 NORTH AMERICA STEVIA MARKET, BY FORM, 2017-2026 (USD MILLION)

TABLE 6 NORTH AMERICA POWDER FROM IN STEVIA MARKET, BY REGION, 2017-2026 (USD MILLION)

TABLE 7 NORTH AMERICA WHOLE LEAF FORM IN STEVIA MARKET, BY REGION, 2017-2026 (USD MILLION)

TABLE 8 NORTH AMERICA LIQUID FORM IN STEVIA MARKET, BY REGION, 2017-2026 (USD MILLION)

TABLE 9 NORTH AMERICA TABLETS FORMS IN STEVIA MARKET, BY REGION, 2017-2026 (USD MILLION)

TABLE 10 NORTH AMERICA STEVIA MARKET, BY APPLICATION, 2017-2026 (USD MILLION)

TABLE 11 NORTH AMERICA INDUSTRIAL APPLICATION IN STEVIA MARKET, BY REGION, 2017-2026 (USD MILLION)

TABLE 12 NORTH AMERICA INDUSTRIAL APPLICATION IN STEVIA MARKET, BY APPLICATION, 2017-2026 (USD MILLION)

TABLE 13 NORTH AMERICA DOMESTIC APPLICATION IN STEVIA MARKET, BY REGION, 2017-2026 (USD MILLION)

TABLE 14 NORTH AMERICA DOMESTIC APPLICATION IN STEVIA MARKET, BY APPLICATION, 2017-2026 (USD MILLION)

TABLE 15 NORTH AMERICA STEVIA MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION)

TABLE 16 NORTH AMERICA DIRECT TENDERS DISTRIBUTION CHANNEL IN STEVIA MARKET, BY REGION, 2017-2026 (USD MILLION)

TABLE 17 NORTH AMERICA RETAIL DISTRIBUTION CHANNEL IN STEVIA MARKET, BY REGION, 2017-2026 (USD MILLION)

TABLE 18 NORTH AMERICA RETAIL DISTRIBUTION CHANNEL IN STEVIA MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION)

TABLE 19 NORTH AMERICA STEVIA MARKET, BY COUNTRY, 2017-2026 (USD MILLION)

TABLE 20 NORTH AMERICA STEVIA MARKET, BY FORM, 2017-2026 (USD MILLION)

TABLE 21 NORTH AMERICA STEVIA MARKET, BY APPLICATION, 2017-2026 (USD MILLION)

TABLE 22 NORTH AMERICA INDUSTRIAL STEVIA MARKET, BY APPLICATION, 2017-2026 (USD MILLION)

TABLE 23 NORTH AMERICA DOMESTIC STEVIA MARKET, BY APPLICATION, 2017-2026 (USD MILLION)

TABLE 24 NORTH AMERICA STEVIA MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION)

TABLE 25 NORTH AMERICA RETAIL STEVIA MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION)

TABLE 26 U.S. STEVIA MARKET, BY FORM, 2017-2026 (USD MILLION)

TABLE 27 U.S. STEVIA MARKET, BY APPLICATION, 2017-2026 (USD MILLION)

TABLE 28 U.S. INDUSTRIAL STEVIA MARKET, BY APPLICATION, 2017-2026 (USD MILLION)

TABLE 29 U.S. DOMESTIC STEVIA MARKET, BY APPLICATION, 2017-2026 (USD MILLION)

TABLE 30 U.S. STEVIA MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION)

TABLE 31 U.S. RETAIL STEVIA MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION)

TABLE 32 CANADA STEVIA MARKET, BY FORM, 2017-2026 (USD MILLION)

TABLE 33 CANADA STEVIA MARKET, BY APPLICATION, 2017-2026 (USD MILLION)

TABLE 34 CANADA INDUSTRIAL STEVIA MARKET, BY APPLICATION, 2017-2026 (USD MILLION)

TABLE 35 CANADA DOMESTIC STEVIA MARKET, BY APPLICATION, 2017-2026 (USD MILLION)

TABLE 36 CANADA STEVIA MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION)

TABLE 37 CANADA RETAIL STEVIA MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION)

TABLE 38 MEXICO STEVIA MARKET, BY FORM, 2017-2026 (USD MILLION)

TABLE 39 MEXICO STEVIA MARKET, BY APPLICATION, 2017-2026 (USD MILLION)

TABLE 40 MEXICO INDUSTRIAL STEVIA MARKET, BY APPLICATION, 2017-2026 (USD MILLION)

TABLE 41 MEXICO DOMESTIC STEVIA MARKET, BY APPLICATION, 2017-2026 (USD MILLION)

TABLE 42 MEXICO STEVIA MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION)

TABLE 43 MEXICO RETAIL STEVIA MARKET, BY DISTRIBUTION CHANNEL, 2017-2026 (USD MILLION)

LIST OF FIGURES NORTH AMERICA STEVIA MARKET

FIGURE 1 NORTH AMERICA STEVIA MARKET: SEGMENTATION

FIGURE 2 NORTH AMERICA STEVIA MARKET: DATA TRIANGULATION

FIGURE 3 NORTH AMERICA STEVIA MARKET: DROC ANALYSIS

FIGURE 4 NORTH AMERICA STEVIA MARKET: BOTTOM UP APPROACH

FIGURE 5 NORTH AMERICA STEVIA MARKET: TOP DOWN APPROACH

FIGURE 6 NORTH AMERICA STEVIA MARKET: INTERVIEW DEMOGRAPHICS

FIGURE 7 NORTH AMERICA STEVIA MARKET: DBMR MARKET POSITION GRID

FIGURE 8 NORTH AMERICA STEVIA MARKET: THE MARKET CHALLENGE MATRIX

FIGURE 9 DRIVERS, RESTRAINTS, OPPORTUNITIES AND CHALLENGES OF NORTH AMERICA STEVIA MARKET

FIGURE 10 DIABETES HEALTHCARE SPENDING (2017)

FIGURE 11 NORTH AMERICA STEVIA MARKET: SEGMENTATION

FIGURE 12 GROWING NUMBER OF OBESITY & DIABETES AND GROWING AWARENESS TOWARDS THE HEALTHY DIET ARE THE MAJOR FACTORS WHICH IS EXPECTED TO DRIVE THE GROWTH OF NORTH AMERICA STEVIA MARKET IN THE FORECAST PERIOD 2019 TO 2026

FIGURE 13 POWDER IS EXPECTED TO ACCOUNT FOR THE LARGEST SHARE OF THE NORTH AMERICA STEVIA MARKET IN 2019 & 2026

FIGURE 14 NORTH AMERICA STEVIA MARKET : BY FORM, 2018

FIGURE 15 NORTH AMERICA STEVIA MARKET: BY APPLICATION, 2018

FIGURE 16 NORTH AMERICA STEVIA MARKET : BY DISTRIBUTION CHANNEL, 2018

FIGURE 17 NORTH AMERICA STEVIA MARKET: SNAPSHOT (2018)

FIGURE 18 NORTH AMERICA STEVIA MARKET: BY COUNTRY (2018)

FIGURE 19 NORTH AMERICA STEVIA MARKET: BY COUNTRY (2019)

FIGURE 20 NORTH AMERICA STEVIA MARKET: BY COUNTRY (2018 & 2026)

FIGURE 21 NORTH AMERICA STEVIA MARKET: BY FORM (2019 – 2026)

FIGURE 22 NORTH AMERICA STEVIA MARKET: COMPANY SHARE 2018 (%)

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