North America Rice Market – Industry Trends and Forecast to 2030

North America Rice Market Analysis and Insights

The North America rice market is expected to grow significantly in the forecast period of 2023 to 2030. Data Bridge Market Research analyses that the market is growing with a CAGR of 3.3% in the forecast period of 2023 to 2030 and is expected to reach USD 8,995.55 million by 2030. The increase in demand for rice in various applications in different industries is expected to boost the market.

The availability of a wider range of products is driving the market's expansion. Additionally, the market is further influenced by growing consumer shift towards healthier eating practices. In addition to the expansions, R&D and the modernization of rice cultivation practices in the market has opened up more business potential for rice manufaturers.

The North America  rice market report provides details of market share, new developments, and the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, products approvals, strategic decisions, product launches, geographic expansions, and technological innovations in the market. To understand the analysis and the market scenario, contact us for an analyst brief. Our team will help you create a revenue-impact solution to achieve your desired goal.

Market Definition

Rice is a cereal grain that is one of the world's most commonly consumed staple foods. It belongs to the grass family and known as Oryza sativa, and is distinguished by its small, oval-shaped seeds, which are usually colored white, brown, or black. In many parts of the globe, especially in Asia, rice is a staple food and a rich source of carbohydrates. It can be used as a base for many dishes and can be prepared in a number of different methods, including boiling, steaming, or frying. There are numerous types of rice, each with a distinctive taste, flavour, and nutrient composition. White rice, brown rice, black rice, and other varieties are some popular varieties of rice. In addition rice has many health benefits it retains the bran layer and has beneficial elements like flavonoids that help with the treatment of cardiac conditions, gastric and pancreatic cancers, and type 2 diabetes. It is a grain devoid of gluten that benefits those with gluten sensitivity or coeliac disease.

North America Rice Market Dynamics

This section deals with understanding the market drivers, opportunities, restraints, and challenges. All of this is discussed in detail as below:

Drivers

• CONTINUES RELEASE OF NEW VARIETIES OF RICE

Agricultural research can have a significant impact on consumers by improving the quality, safety, and availability of food. By investing in research, scientists with manufactures can develop new crop varieties, farming techniques, and technologies that can benefit consumers and market players in several ways. The release of new rice varieties can have a profound impact on the market and economy by creating new market opportunities for farmers and agribusinesses, which can lead to increased profits and growth. New rice varieties are often developed to have high production and resilient to environmental stressors like drought or diseases. This increased productivity can lead to higher yields and lower production costs, resulting in low cost for the consumers. New rice varieties may also be developed to have better taste, appearance, and nutritional content.  The new released varieties can be more desirable to consumers and increase demand, leading to higher profits for farmers and market players.

For instance,

• In November 2022, USDA scientists in Arkansas developed and commercialized a purple rice, USDA Tiara. The new variety's bran includes advantageous antioxidants, making it more colorful and healthier than white rice.  One of the pigments in purple rice are called anthocyanins, chemicals known for their anti-inflammatory properties and protecting the health of arteries.
• In May 2022, The Arkansas Agricultural Experiment Station has released a new jasmine-type aromatic rice called ARoma 22 in response to the increasing demand for aromatic rice in the United States. Sensory tests indicate that ARoma 22 has more aromatics and colour consistency than its predecessor, as well as characteristics desired by consumers of imported Asian aromatic rice.
• In February 2022, Horizon Ag announced the release a new high-yielding Clearfield rice variety created by the Arkansas Agricultural Experiment Station for rice growers in 2023. The new variety CLL18 is a high performing, long-grain, herbicide-tolerant rice varieties. This high-yielding variety is expected to offer substantial benefits to the rice industry, as it has been specifically designed to optimize yield and performance, and has undergone rigorous testing and evaluation.
• In January 2022, The Arkansas Agricultural Experiment Station's rice breeders have created two new conventional rice varieties that outperform their predecessors in yield potential. The medium-grain variety, officially called Taurus, gave an average yield potential of 232 bushels per acre in the 2021 Arkansas Rice Variety Advancement Trials.

Thus, continuous release and development of rice varieties represents a significant development in the field of agriculture, and is poised to have a major impact on rice production in the upcoming years which is expected to boost the market growth.

Opportunity

ACTIVE COLLABORATION, LAUNCHES, AND PROMOTIONAL EFFORTS FROM THE KEY MARKET PLAYERS

To cope up with the growing demand of rice among consumers, major market players associated with North America rice market are making various developments and strategic decisions to grow in their business. From new launches to investments to acquisitions, the top players of the market are evolving their business practices and further expanding their product portfolios.

For instance,

• In January 2023, according to adgully, KRBL announced the launch of its new campaign, "Basmati Rice Se No Compromise," in 2023. With this campaign, India Gate is unmistakably acting as a category captain, encouraging consumers to choose packaged basmati over khulla (loose) basmati. This campaign will help consumers to focus their attention on the company.
• In June 2022, Riceland Foods has unveiled a new partnership with Arva Intelligence as the cooperative shifts its sustainability emphasis to capturing agronomic and economic data related to its farmer members' crop production. For its farmer partners, Riceland is committed to generating value through sustainability through the Ingrain Good Sustainability Initiative.
• In April 2022, according to Business Standard Private Ltd. For consumers to make real Biryani at home with the greatest convenience, LT Foods, a 70-year-old consumer food company, has introduced the Daawat Biryani Kit. Throughout the years, LT Foods has increased and strengthened its market share in India, North America, Europe, and the Middle East while broadening its customer base to more than 60 countries through all channels. Concurrently, LT Foods has been enhancing its product line through innovation to keep up with changing and new customer trends throughout the world by concentrating on platforms for convenience and health, in line with its growth plan.
• In March 2022, LT Foods announced the acquisition of 51% in Golden Star Trading Inc. along with its brand Golden Star Via its subsidiary LT Foods America In. This acquisition will help company to expand its business operations and gain a larger consumer base. 
• In October 2020, Goya Foods, Inc. announced the expansion project worth $80 million for its manufacturing and distribution plant located Texas. This expansion will include the acquisition of modern and advanced food processing equipment, which will enable the company to boost its production capacity twofold, ultimately catering to the growing demand for its products.

Thus, such developments will further draw growth opportunities for the North America rice market and will further attract more and more consumers to rice market.

Restraints/Challenges

CLIMATIC CONSTRAINTS IN PRODUCTION OF RICE

choices, and food security through changes in the natural and human components of agroecosystems. Variations in temperature and precipitation have a direct impact on the quantity and quality of rice crop production and indirectly impact on the scheduling of important farm operations and the economic effects of pests, weeds, and diseases. Adverse weather conditions also hamper the supply chain and transportation. The main climatic factors that can adversely affect rice production in North America are temperature and precipitation.

Rice is a warm-season crop that requires high temperatures for growth and development. In the United States, rice is typically grown in areas with average temperatures ranging from 70 to 85°F (21 to 29°C) during the growing season. If temperatures are too low, the growth of the rice plant can be stunted, and yield can be reduced. Climate change is expected to have an impact on rice production worldwide, including in North America. Rising temperatures and changes in precipitation patterns could reduce yields and affect the quality of rice produced. Additionally, extreme weather events such as hurricanes, tornadoes, and floods can also damage rice crops and disrupt production.

For instance,

• In September 2021, according to Science News the rice farmers in California's Sacramento Valley encountered a dusty, barren plot of land with dried-out soil crunching under each step. a devastating drought has affected much of the western United States, the soil is exposed and heating in temperatures of 35 degrees Celsius (95 degrees Fahrenheit). Early in 2020, the drought began, and the weather has gotten increasingly worse.
• In August 2021, according to Scientific American article, high night-time temperatures can also have an impact on output, each 1 C increase in night temperatures above 35 C results in a 10% decrease in rice yields.  Flooding and drought are also a threat to production along with rising sea levels that could submerge low-lying cropland in salt water also effect rice production

The widespread use of modern rice encourages farmers to use more machinery, especially in North America, which leads to soil compaction. Permanent waterlogging and rice monoculture have frequently resulted in microelement deficits, particularly zinc and sulphur, as well as toxicities, particularly iron. Zinc deficiency is the most common microelement disorder in wetland rice due to these climatic constrains during rice production is expected to ultimately effect the rice market.

Post COVID-19 Impact on Rice

The uncertainty caused due to outbreak of the pandemic occurs by coronavirus disease (COVID-19) in the world has affected and changed the complete dynamics of North America industries leading to the pandemic and has had a negative impact on the growth of North America economics. The effects can be seen over the intensity and efficacy of containment efforts, behavioral changes (avoid purchasing and investing), shifts in spending patterns, containment efforts to the supply of disruptions, the after-effects of dramatic tightening in the market are observed, volatile commodity prices and on increasing debt burdens. Due to (COVID-19), all the countries have faced a multi-layered crisis comprising domestic economic disruptions, plummeting external demand, collapse in the prices, and collapse in supply and demand of the products.

Post the pandemic, the demand for rice and rice products has increased as there won't be any more restrictions on movement, so the supply of products would be easy. In addition, companies developed their processing units to manufacture rice products, the demand in food processing industry, household, flour industry has also increased which may propel the market's growth.

Moreover, the high demand for rice will drive the market's growth. Furthermore, the demand for rice in householad and retail industry after the COVID-19 pandemic has increased. Additionally, consumers' interest in rice for its health benefit and research development is expected to fuel the growth of the North America rice market

Recent Developments

• In June 2022, Riceland Foods has unveiled a new partnership with Arva Intelligence as the cooperative shifts its sustainability emphasis to capturing agronomic and economic data related to its farmer members' crop production. For its farmer partners, Riceland is committed to generating value through sustainability through the Ingrain Good Sustainability Initiative.
• In October 2020, Goya Foods, Inc. announced the expansion project worth $80 million for its manufacturing and distribution plant located Texas. This expansion will include the acquisition of modern and advanced food processing equipment, which will enable the company to boost its production capacity twofold, ultimately catering to the growing demand for its products.

North America Rice Market Scope

The North America rice market is segmented into six notable segments based on product type, rice category, grain size, nature, end user, and distribution channel. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.

BY PRODUCT TYPE

• Brown Rice
•  White Rice
•  Black Rice
•  Red Rice

On the basis of product type, the North America rice market is segmented into brown rice, white rice, black rice, red rice

BY RICE CATEGORY

• Parboiled Rice
•  Jasmine Rice
•  Basmati Rice
•  Wild Rice
• Others

On the basis of rice category, the North America rice market is segmented into parboiled rice, jasmine rice, basmati rice, wild rice and others.

BY GRAIN SIZE

• Short Grain Rice
•  Medium Grain Rice
• Long Grain Rice

On the basis ofgrain size, the North America rice market is segmented into short grain rice, medium grain rice, and long grain rice.

BY NATURE

• Organic
• Conventional

On the basis of nature, the North America rice market is segmented into organic and conventional.

BY END USER

• Household/Retail
•  Food Processing Industry
• Flour Industry
• Animal Feed
• Others

On the basis of end user, the North America rice market is segmented into household/retail, food processing industry, flour industry, animal feed, others.

BY DISTRIBUTION CHANNEL

• Direct
• Indirect

On the basis of distribution channel, the North America rice market is segmented into direct and indirect.

North America Rice Market Regional Analysis/Insights

The North America rice market are analyzed, and market size insights and trends are provided based on as referenced above.

The countries in the North America rice market are the U.S., Canada, and Mexico.

U.S is dominating the North America rice market with a CAGR of around 3.4%. U.S. dominates the rice market in the North America due to the high preference for rice among consumers.

The country section of the report also provides individual market-impacting factors and changes in market regulation that impact the current and future trends of the market. Data point downstream and upstream value chain analysis, technical trends porter's five forces analysis, and case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of North America brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and North America rice Market Share Analysis

North America rice market competitive landscape provides details by competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, production sites and facilities, company strengths and weaknesses, product launch, product trials pipelines, product approvals, patents, product width and breadth, application dominance, technology lifeline curve. The above data points provided are only related to the companies’ focus related to the North America rice market.

Some of the prominent participants operating in the North America rice market are Riceland Foods., St. Maries Wild Rice & Ankeny Lakes Wild Rice Company, Doguet's Rice Milling Company, Supreme Rice, LLC, Koda Farms, Inc., Martin Rice Company, SunWest Foods., Goya Foods, Inc., LT Foods., Robbins Rice Company, Riviana Foods Inc., Kohinoor Foods Ltd., KRBL, PLANETRICE, and Willmill Rice Co. LLC among others.

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