North America Pulses Market – Industry Trends and Forecast to 2030

North America Pulses Market Analysis and Size

North America pulses market is expected to grow significantly in the forecast period of 2023 to 2030. Data Bridge Market Research analyses that the market is growing with a CAGR of 5.1% in the forecast period of 2023 to 2030 and is expected to reach USD 5,152.03 million by 2030. The increase in demand for pulses in various applications in different industries is expected to boost the market.

The rising demand for pulses in plant-based products is driving the market's expansion. Additionally, the market is further influenced by growing export of pulses from the North American region. In addition to the expansions, R&D and the modernization of pulse-based product development process in the market has opened up more business potential for pulse market key players.

The North America pulses market report provides details of market share, new developments, and the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, products approvals, strategic decisions, product launches, geographic expansions, and technological innovations in the market. To understand the analysis and the market scenario, contact us for an analyst brief. Our team will help you create a revenue-impact solution to achieve your desired goal.

Market Definition

Pulse is a legume crop that contains beans, lentils, chickpeas, and peas. Pulse crops are grown for their edible seeds, which are used in soups, stews, salads, and snacks. These seeds are abundant in protein, fiber, and other minerals.

Moreover, pulse crops are frequently cultivated as rotational crops, which means they are sown in a field between other crops to help preserve the fertility and health of the soil. They are a crucial crop for farmers in many regions of the world, including North America, because to their drought resistance and ability to grow in a variety of soil types and temperatures.

North America Pulses Market Dynamics

This section deals with understanding the market drivers, opportunities, restraints, and challenges. All of this is discussed in detail as below:

Drivers

• GROWING APPLICATION OF PULSES IN DIFFERENT INDUSTRIES

The application of pulses in various industries has risen in recent years, and this trend will likely continue. Pulses are food components that can be used as many things to make for their easy handling, cost-effectiveness, and nutritional value. Increasing awareness of nutrient deficiencies among populations, such as consumers with chronic diseases, energy deficiencies, and vegans, who may not get enough of certain nutrients from their diets alone, the pulse can be a good source of nutrition for them. In addition, recent finding about the functional properties that can be extracted from pulse makes industries and research and development sectors aware of utilizing pulses. This awareness makes industries well aware of using pulse as one of the raw materials. Not only the end-user consumers but also some industries such as the feed industry, bioplastic industry, and industries associated with functional foods also have a high demand for pulse due to its cost-effectiveness over the alternatives, increasing demand, and nutritional benefits. In addition, ongoing research trends based on the modern approaches to making new products using pulse are also shifting upwards. This research and the wide application of pulse in different industries also create an opportunity for the pulse market in North America to grow in the forecast period.

Opportunities

• HEALTH BENEFITS OF PULSE CONSUMPTION

As health factors and concerns are growing among the consumer and manufacturers of the food industry, the market has seen a shift toward sales growth. This awareness has led many consumers to make lifestyle changes like a healthy, protein-rich diet and increased natural and organic food consumption. Moreover, this awareness has opened up many new opportunities for the pulse market, as some pulse types, such as beans, lentils, and chickpeas, have health benefits when consumed. Pulse is a food component with good fiber and other nutritional benefits, such as proteins. In addition, the pulse has many kinds of classifications and categories. More or less, each category has been proven to be healthy and beneficial to consume. Recent research, health articles, and medical content promote the benefits of pulse among consumers and boost the market in the forecast period. Pulse is food with high fiber, which helps control a nutritional stock house for consumers as it contains a lot of bioactive compounds. These various health benefits of pulse grains are expected to boost the market in the forecast period.

Restraints/Challenges

• IMPACT DUE TO CLIMATE CHANGE

Climate change affects food system sustainability by influencing farmer livelihoods, consumer choices, and food security through changes in agroecosystems' natural and human components. Variations in temperature and precipitation directly impact the quantity and quality of pulse crop production and indirectly impact the scheduling of important farm operations and the economic effects of pests, weeds, and diseases. Adverse weather conditions also hamper the supply chain and transportation of pulses in the North American region.

For instance,

• In March 2023, according to Encyclopedia.com, being a major contributor to climate change, North America will also experience its effects: Over time, more greenhouse gas emissions have come from North America than any other region. This is primarily attributable to the United States, which historically ranks first among all countries in greenhouse gas emissions. Only behind China, the United States is currently the second-largest emitter of greenhouse gases worldwide. Changes in rainfall patterns and a sharp warming of the Arctic are only two examples of climate change already being seen in North America
• In March 2023, according to NewsHour Productions LLC, the extreme rainfall events brought on by climate change occurred in central and eastern North America between 2018 and 2021
• In February 2023, according to NBC UNIVERSAL, In the United States, 3.4 million people were estimated to be relocated by natural catastrophes in 2022. Hurricanes, floods, fires, and tornadoes uprooted the vast majority of these people. About 40% of people returned to their houses within a week. Around 16% of people have not (and may never) returned home, while 12% were displaced for over six months. Regional climate change has increased the frequency of these catastrophic disasters

Temperature and precipitation are the main climatic factors that can adversely affect pulse production in North America. Pulse is a specific-season crop depending on the area and conditions. This requires proper temperatures for growth and development. In the United States, the pulse is typically grown in areas with average temperatures ranging from 20°-25°C and 40-50 cm rainfall during the growing season. If temperatures are too low or too high, the growth of the pulses plant can be stunted, and yield can be reduced. Climate change is expected to impact pulse production worldwide, including North America. Rising temperatures and changes in precipitation patterns could reduce yields and affect the quality of pulses produced.

Post COVID-19 Impact on Pulses

The uncertainty brought on by the global coronavirus pandemic (COVID-19) has hampered the development of North American economies and altered the entire dynamics of the North American industries that contributed to the pandemic. Effects include behavioral adjustments (avoiding purchasing and consuming), changes in spending habits, efforts to contain disruptions in the supply of the market, volatile commodity prices, and rising debt loads. The effects of dramatic market tightening are also visible. All the nations have experienced a multi-layered crisis as a result of (COVID-19), including domestic economic disruptions, declining external demand, price collapses, and collapses in supply and demand of the products.

Post the pandemic, the demand for the pulse and pulse-based products has increased as there won't be any more restrictions on movement, so the supply of products would be easy. In addition, companies developed their processing units to manufacture pulse products, and the demand in the food processing industry, household, flour industries has also increased, which may propel the market's growth.

Moreover, the increasing demand for pulses will drive the market's growth. Furthermore, the demand for pulses in the household and retail industry after the COVID-19 pandemic has increased. Additionally, consumers' interest in pulses for their health benefit and research development is expected to fuel the growth of the North America pulses market

Recent Developments

• In March 2023, A manufacturing and distribution alliance for specialty plant-based ingredients was announced by The Scoular Company and Nepra Foods Inc. Nepra, a producer of wholesome plant-based and allergen-free food, and global agribusiness company The Scoular Company has entered into a partnership that will allow for co-development and collaboration on sales and marketing. Nepra's innovative research and development team will be used in the co-branded partnership's new product creation and specialized ingredients from both businesses. Both companies gain from the partnership, making Nepra products available through Scoular's extensive worldwide supply chain network
• In February 2020, to increase its sales and marketing efforts, WOODLAND FOODS, a leading importer and supplier of more than 1,600 specialty products, announced to enter the Mexican market. With the expansion, Woodland Foods has offered its whole product line to customers in Mexico and the Caribbean, including services for the industrial, food service, and retail industries

North America Pulses Market Scope

North America pulses market is segmented into four notable segments based on pulse type, nature, end user, and distribution channel. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.

BY PULSE-TYPE

• Lentils
• Peas
• Beans
• Grams
• Lupins
• Others

On the basis of pulse type, the North America pulses market is segmented into lentils, peas, beans, grams, lupins, and others.

BY NATURE

• Organic
• Conventional

On the basis of nature, the North America pulses market is segmented into organic and conventional.

BY END USER

• Household/Retail
• Food Processing Industry
• Flour Industry
• Animal Feed

On the basis of end user, the North America pulses market is segmented into household/retail, food processing industry, flour industry, and animal feed.

BY DISTRIBUTION CHANNEL

• Direct
• Indirect

On the basis of distribution channel, the North America pulses market is segmented into direct and indirect.

North America Pulses Market Regional Analysis/Insights

North America pulses market are analyzed, and market size insights and trends are provided based on as referenced above.

The countries in the North America pulses market are the U.S., Canada, and Mexico. The U.S is dominating the North America pulses market with a CAGR of around 5.1%. The U.S. dominates the pulses market in the North America due to large production, easy availability of products and an increase in consumers.

The country section of the report also provides individual market-impacting factors and changes in market regulation that impact the current and future trends of the market. Data point downstream and upstream value chain analysis, technical trends, porter's five forces analysis, and case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of North America brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and North America Pulses Market Share Analysis

North America pulses market, competitive landscape provides details by competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, production sites and facilities, company strengths and weaknesses, product launch, product trials pipelines, product approvals, patents, product width and breadth, application dominance, technology lifeline curve. The above data points provided are only related to the companies’ focus related to the North America pulses market.

Some of the prominent participants operating in the North America pulses market are armada FOODS, Broadgrain, Simpson Seeds Inc., Woodland Foods., Nuragro, The Scoular Company, AGT Food and Ingredients, Columbia Grain International., BRR International Inc., Prime Seeds International Inc., AdasCan Grain Corporation., and MEHSOM Corp among others.

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