North America Frozen Fruit and Vegetable Mix Market – Industry Trends and Forecast to 2029

North America Frozen Fruit and Vegetable Mix Market Analysis and Insights

Growing urbanization and increased adoption of a healthy lifestyle is driving the growth of the North America frozen fruit and vegetable mix market. In addition, increasing consumption of canned and frozen food further enhances the market growth. Furthermore, the increasing vegan population is boosting the sales and profit of the players operating in the market.

The major restraint impacting the market growth is the growing awareness regarding the consumption of fresh vegetables and fruits. Further, a high lack of cold chain infrastructure will also restrain the market growth. On the other hand, increasing demand for fruits and vegetables with a longer shelf-life is expected to act as an opportunity for the growth of the North America frozen fruit and vegetable mix market. Whereas, the challenge for the market growth is the high investment cost for the production of frozen vegetables and fruits mix.

Data Bridge Market Research analyses that the North America frozen fruit and vegetables mix market will grow at a CAGR of 6.3% during the forecast period of 2022 to 2029.

Market Definition

Frozen fruit is when fruit is frozen, it is picked at the peak of ripeness and flash-frozen soon after to preserve the optimal nutrition benefits. Frozen fruit often lasts several months and may be more economical than buying fresh fruit that goes bad quicker.

Frozen vegetables are vegetables that have had their temperature reduced and maintained to below their freezing point for storage and transportation until they are ready to be eaten. They may be commercially packaged or frozen at home.

North America Frozen Fruit and Vegetables Mix Market Dynamics

This section deals with understanding the market drivers, opportunities, restraints, and challenges. All of this is discussed in detail below:

Drivers

• Growth urbanization and increased adoption of healthy lifestyle

Nowadays, people are becoming more aware of the health benefits of vegetables and fruits, boosting the market demand. Also, the increasing urbanization involving the high disposable income shifts the consumer's preference toward healthy food alternatives.

Vegetarian Food such as vegetables and fruits is more suitable owing to their health benefits. People are more concerned about food content such as low cholesterols and calorie's which increases the demand for vegetables and fruits.

Thus, various health benefits associated with the consumption of vegetables and fruits are thus attracting many health-conscious consumers towards its consumption and boosting the market's growth.

• Increasing consumption of canned and frozen food

The changing lifestyle and busy schedules of individuals have pushed the market consumption trend toward the canned and frozen Food. This consumption has increased further due to the unfortunate spread of Coronavirus worldwide as consumers stockpiled their freezer with longer shelf items during lockdowns. Also, increased consumption has prompted manufacturers to develop new innovative launches and various healthy alternatives. Among all the innovations, vegetables and fruits are used exclusively as an ingredient in various canned and frozen Foods

Thus with so many launches and expansion of manufacturers towards innovation in frozen and canned vegetables and fruits, the market for vegetables and fruits will grow globally. Moreover, as the frozen and canned food market grows, the industry will see more new and innovative launches and developments to these products, thus, driving the market towards a positive escalation.

Opportunities

• Digitalization of the retail industry

Digital transformation of the food retail industry to improve their service and facilities to stay ahead of the curve and to cater to the customers' demand will provide immense opportunity to frozen fruits and vegetable manufacturers. The increase in the inclination of consumers towards online shopping of food products due to its convenience coupled with the availability of a wide variety of frozen fruits and vegetables on online platforms is creating a huge opportunity for the frozen fruit and vegetable market.

The online grocery shopping is the major trend, expected to impel the market's growth. Moreover, the online shopping platform helps the manufacturers showcase their wide range of products in different categories and sell their food products. In addition to growing penetration of smartphone and internet usage, retail grocery shopping is emerging as one of the platforms for frozen food manufacturers to grow in the market. The change in pattern of shopping among consumers and increasing demand for convenient grocery shopping is expected to create great opportunities for the frozen fruits and vegetables manufacturers.

The increase in online grocery shopping due to features of a wide variety of options and convenience is expected to boost the growth of the market and will create a great opportunity for the growth of North America frozen fruit and vegetable mix market.

Restraint/Challenge

• Growing awareness regarding the consumption of fresh vegetables and fruits

The changing and stagnant lifestyle has made consumers aware about their health, due to which consumers have been considering what they eat. This change has brought in the trend of growing demand for healthy Food, which is gluten-free, low-calorie, sugar free, dairy-free and plant-based Food among consumers. They are also linked to a lower risk of depression and anxiety, obesity and non-communicable diseases; promote gut health; and counter micronutrient deficiencies. This has attracted consumers towards various fresh vegetables and fruits, encouraging them to lead better and healthier lives.

With this growing trend, consumers have been significantly adopting products such as fresh vegetables and fruits, as they are nutrition dense and have low calories, reducing the risk of various health issues compared to frozen fruit and vegetables, thus restraining the market growth globally.

Post COVID-19 Impact on North America Frozen Fruit and Vegetables Mix Market

The COVID-19 epidemic had a significant impact on consumer behavior. Consumers are hoarding foods that are shelf-stable, such as frozen fruits and vegetables. The practice of stockpiling has caused a dramatic increase in the market value of the frozen fruit and vegetable market worldwide in 2020, which will normalize with an outbreak-free condition. Because, it is believed that frozen fruits enhance the immune system, demand for frozen fruits like frozen berries has increased.

Recent Development

• In March 2019, Group has invested USD 49.5 million over five years to increase capacity at the Belgian frozen food specialist’s vegetable processing plant in Gourin, Brittany. This has helped the company to increase its production capacity

North America Frozen Fruit and Vegetables Mix Market Scope

The North America frozen fruit and vegetables mix market is segmented into five notable segments based on type, category, technology, end user and distribution channel. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.

Type

• Frozen Vegetables Mix
• Frozen Fruits Mix

Based on type, the North America frozen fruit and vegetable mix market is segmented into frozen vegetables mix and frozen fruits mix.

Category

• Conventional
• Organic

Based on category, the North America frozen fruit and vegetable mix market is segmented into organic and conventional

Technology

• Flash-Freezing/ Individual Quick Freezing (IQF)
• Belt Freezing
• High Pressure-Assisted Freezing
• Others

Based on technology, the North America frozen fruit and vegetable mix market is segmented into flash-freezing/ individual quick freezing (IQF), belt freezing, high pressure-assisted freezing and others.

End User

• Food Service Sector
• Household/Retail Sector

Based on end user, the North America frozen fruit and vegetable mix market is segmented into food service sector and household/retail sector.

Distribution Channel

• Store Based Retailers
• Non-Store Based Retailers

Based on distribution channel, the North America frozen fruit and vegetable mix market is segmented into the store based retailers and non-store based retailers.

North America Frozen Fruit and Vegetables Mix Market Regional Analysis/Insights

North America frozen fruit and vegetables mix market is analyzed and market size insights and trends are provided based on as referenced above.

The countries covered in the North America frozen fruit and vegetables mix market report are U.S., Mexico and Canada.

U.S. is expected to dominate the North America frozen fruit and vegetables mix market in terms of market share and market revenue and is estimated to maintain its dominance during the forecast period due to the increasing demand from food service and hospitality industries within North America.

The region section of the report also provides individual market impacting factors and changes in regulations in the market that impact the current and future trends of the market. Data points, such as new and replacement sales, country demographics, disease epidemiology, and import-export tariffs, are some of the major pointers used to forecast the market scenario for individual countries. In addition, the presence and availability of North America brands and their challenges faced due to high competition from local and domestic brands, and the impact of sales channels are considered while providing forecast analysis of the country data.

Competitive Landscape and North America Frozen Fruit and Vegetables Mix Market Share Analysis

North America frozen fruit and vegetables mix market competitive landscape provides details by the competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, North America presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points provided are only related to the companies' focus on North America frozen fruit and vegetables mix market.

Some of the major players operating in North America frozen fruit and vegetables mix market are Conagra Brands, Inc, Ardo, Bonduelle, Goya Foods, Inc., Hanover Foods, Grupo Virto, Alasko Foods Inc., Cascadian Farm Organic, Findus Sverige Ab, Healthy Pac Corp, SFI LLC, Stahlbush Island Farms, Sunopta, Axus International, Dole Packaged Food LLC, Frutex Asutralia, Coloma Frozen Foods, Shimlahills, Brecon Foods and B&G-Green Giant among others.

Research Methodology

Data collection and base year analysis are done using data collection modules with large sample sizes. The market data is analyzed and estimated using market statistical and coherent models. In addition, market share analysis and key trend analysis are the major success factors in the market report. The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, North America Vs Regional and Vendor Share Analysis. Please request analyst call in case of further inquiry.

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