North America Artificial Turf Market - Industry Trends and Forecast to 2031

North America Artificial Turf Market Analysis and Size

The North America artificial turf market is driven by growing demand from sports clubs and different venues due to the most critical choice you would have to consider, whether to choose natural or artificial turf, is the design or reconstruction of a municipal or club sports field. When deciding on the construction or replacement of turf pits, decision-makers take into account various variables: realistic, environment and financial factors, along with cultural, political and personal considerations. The arguments on both sides are, without a doubt, compelling, such that it may seem like a tough decision. Natural turf has numerous benefits, from its unparalleled sustainable reputation to a widespread misconception that the beautiful game is just natural grass.

Data Bridge Market Research analyses that the North America artificial turf market is expected to reach a value of USD 4.88 billion by 2031 from 1.17 billion in 2023, growing at a CAGR of 19.7% during the forecast period 2024 to 2031. 

Market Definition

Artificial turf is a composite consisting of man-crafted, organic, grassy fibers. The blades are green and are usable in different stack heights. This is designed in the same fashion as a tapet, it has a strong back and the blades are stitched on by machine. The majority of the new grass developed today often weave into a brown stalk which resembles the appearance of dead grass one see in a real grassy pelvis. Artificial turf has made springs and borders on the practical nature of the latest technologies accessible today.

Artificial turf is widely used for recreational purposes. In certain areas of the world, artificial turf is more popular than natural grass on the football field of secondary school. This is used for many sport facilities such as frames for bowling, soccer and baseball fields. It is also used for both personal and company landscaping.

North America Artificial Turf Market Dynamics 

This section deals with understanding the market drivers, advantages, opportunities, restraints, and challenges. All of this is discussed in detail below:

Driver

• Growing Demand from Sports Clubs and Different Venues

The most critical choice you would have to consider, whether to choose natural or artificial turf, is the design or reconstruction of a municipal or club sports field. When deciding on the construction or replacement of turf pits, decision-makers take into account various variables: realistic, environment and financial factors, along with cultural, political and personal considerations. The arguments on both sides are, without a doubt, compelling, such that it may seem like a tough decision. Natural turf has numerous benefits, from its unparalleled sustainable reputation to a widespread misconception that the beautiful game is just natural grass.

Opportunities

• Easy Installation, Environment Friendly and Low Maintenance Requirements

As a cost-effective, maintenance-free, and environmentally sustainable commodity, artificial turf is widely promoted by industry and can substitute the natural grass on various surfaces. Third generation systems, which are still commonly used, improve prior models with abrasive and less shock-resistant versions. Normally it consists of a soft cloth that is equitably-spaced or a mixture of rubber, sand and other substance granules lined with tiny rubber granules.

• Increasing Demand of Third Generation Artificial Turf

The design of the structural components of soccer fields of the 3rd generation has resulted in a broad variety of structural variations between the fiber form, the filling content, the mounted elastic layer or the sub-base. In this regard, previous studies have shown that the mechanical actions, the response to strength of usage and the necessary degree of maintenance rely on these structural combinations. The sort of foundation chosen greatly influences the vertical loading and impact absorption characteristics, restitution energy and the normal vertical deformation of the play surface inside the support system.

Restraints/Challenges

• Regulations Regarding Usage of Artificial Turf

Sports teams used football, Gaelic, cricket, lacrosse and other sporting all-weather grounds for many years. Rubber granules are used as infill surfaces to render the pits more robust and weather resistant to improve shock resistance to traction. The ground structures are also used to protect the field by using loose rubber mulches beneath swings, slides and other playground amenities. Granules and mulches often consist of scrap end-of -life pneumatic (ELTs), which are broken into smaller shapes.

• Difficulty in Maintaining a High Field Temperature

The artificial turf fields endanger the safety of athletes, the climate and the budgets of the city. Artificial turf players face risks inherent in this commodity for their safety. Artificial fields of turf are extremely dry, triggering skin loss and warming. The industry has struggled to make them better, following a decade of study. Artificial turf is more frequently affected by the toughness of its fabric relative to natural grasses (including ACL tears). The hazard of artificial turf was seen to minimize unnecessary costs and extensive maintenance of the ground. Ground components abrade; artificial turf matches are sometimes revealed and heat up to the poisonous dust and gasses. Artificial turf emits volatile organic compounds such as benzothiazole and nhexadane, particularly at high temperatures.   

Recent Developments

• In February 2024, Act North America celebrates 20 years of innovation, impacting 90+ countries with inclusive, sustainable solutions. With recognition from NFL to FIFA, Act North America remains committed to enhancing performance, safety, and community well-being. As it looks ahead, Act North America reaffirms its dedication to addressing current challenges and building a sustainable future
• In October 2021, Sport Group and BASF teamed up to introduce eco-friendly outdoor flooring made with Infinergy. This material is durable and environmentally friendly. Sport Group will install it in playgrounds and sports facilities worldwide. It is a part of their efforts to make safer and more sustainable places for people to play and exercise.
• June 2021, Victoria PLC acquired Cali. This acquisition will expand Cali's product offerings, provide access to new markets, and ensure financial support and operational infrastructure. Cali will continue to operate autonomously, maintaining its commitment to excellence, sustainability, and customer satisfaction.

North America Artificial Turf Market Scope

The North America artificial turf market is segmented into five notable segments, which are based on raw material, infill materials, pile height, distribution channel, and end-user. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Raw Material

• Nylon
• Polypropylene
• Polyethylene
• Polyamides
• Jute
• Rubber
• Others

On the basis of raw material, the market is segmented into nylon, polypropylene, polyethylene, polyamides, jute, rubber, and others.

Infill Materials

• Petroleum-Based
• Organic Infill
• Sand (Silica) Infill
• Others

On the basis of infill materials, the market is segmented into petroleum-based, organic infill, sand (silica) infill, and others.    

Pile Height

• Less than 10 mm
• 10-30 mm
• 30-50 mm
• 50-70 mm
• 70-100 mm
• More than 100 mm 

On the basis of pile height, the market is segmented into less than 10 mm, 10-30 mm, 30-50 mm, 50-70 mm, 70-100 mm, more than 100 mm.

Distribution Channel

• Direct Sales/B2B
• E-Commerce
• Specialty Stores
• Convenience Stores
• Others

On the basis of distribution channel, the market is segmented into direct sales/B2B, e-commerce, specialty stores, convenience stores, and others.

End-User

• Households
• Sports & Leisure
• Restaurant
• Hotels
• Airports
• Commercial Offices
• Pet Areas
• Others

On the basis of end-user, the market is segmented into households, sports & leisure, restaurant, hotels, airports, commercial offices, pet areas, and others.       

North America Artificial Turf Market Regional Analysis/Insights

The North America artificial turf market is segmented into five notable segments, which are based on raw material, infill materials, pile height, distribution channel, and end-user.

The countries covered in the artificial turf market report  are U.S., Canada, Mexico, Germany, France, U.K., France, Italy, Russia, Spain, Switzerland, Belgium, Netherlands, rest of Europe, China, Japan, India, South Korea, Australia and New Zealand, Hong Kong, Singapore, Malaysia, Indonesia, Thailand, Philippines, Taiwan, rest of Asia-Pacific, Saudi Arabia, U.A.E, South Africa, Egypt, Israel, rest of Middle East and Africa, Brazil, Argentina, and rest of South America.      

U.S. is expected to dominate the artificial turf market due to wide adoption of enabling technologies such as cyber security, artificial intelligence. U.S. is also the fastest growing country in North America because of its qualities such as easy installation, environment friendly and low maintenance requirements.     

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of North America brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.  

Competitive Landscape and North America Artificial Turf Market Share Analysis

North America artificial turf market competitive landscape provides details of the competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to North America artificial turf market.

Some of the major players operating in the North America artificial turf market are Dow, Victoria PLC, Sport Group, Tarkett Group, Act Global , Limonta Sport S.p.A (Subsidiary of Sports and Leisure Group NV), SpectraTurf (Subsidiary of Ecore International), TenCate (Acquired by Leonard Green & Partners), EnvyLawn, PRACTICE SPORTS, xGrass, Matrix Turf, Shawgrass, Synthetic Turf International among others.

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