Middle East and Africa Surface Disinfectant Wipes Market – Industry Trends and Forecast to 2029

Market Analysis and Insights

The Middle East & Africa surface disinfectant wipes market is gaining significant growth due to the growing healthcare industry and the demand for flavored surface disinfectant wipes. The increase in demand for different types of surface disinfectant wipes owing to increasing infectious diseases is also boosting the growth of the Middle East & Africa surface disinfectant wipes market.

However, stringent government regulations associated with fluctuating raw materials prices are expected to restrain the market growth of surface disinfectant wipes during the forecast period.

 Data Bridge Market Research analyses that the Middle East & Africa surface disinfectant wipes market will grow at a CAGR of 5.8% during the forecast period of 2022 to 2029.

Market Definition

Small, pre-dampened towels or towelettes utilized to clean surfaces for the expulsion of earth and microbes, for instance, staph and salmonella hat may have been placed on the affected surface from foods, persons, or animals. Frequently scented with an agreeable smell, for instance, citrus or pine, are known as wipes.

Surface disinfecting wipes give a simple method to keep practically any kind of hard, non-permeable surface clean for use, sterilize, and wipe the thing or surface, permitting the territory scrubbed to stay soggy for around 30 seconds before drying. Ledges, apparatuses, sinks, installations (light and water), door handles, entryway handles, balustrades, tile, rock, earthenware production, phones, toys, and consoles are the average things or areas where surface disinfecting wipes can be utilized for cleaning and sterilizing.

Surface disinfecting wipes are accessible in various sizes and thicknesses. Slenderer wipes may need now and again in strength when presented to continue cleaning across surfaces or on harsh surfaces. Generally, the wipe is genuinely strong and gives the strength important to scrub the surface or thing completely.

Thus, surface disinfectant wipes are widely used in applications such as healthcare, medical, food and many other industries to maintain hygiene and avoid infections.

Middle East & Africa Surface Disinfectant Wipes Market Dynamics

Drivers

• Increasing use of surface disinfectant wipes for commercial applications

Surface disinfectants are chemical compounds used to destroy pathogens and other microorganisms via disinfection. Surface disinfectant wipes aids in the inhibition of the growth of pathogens such as bacteria, viruses, and fungi, among others, which leads to various forms of contamination and infections. These surface disinfectants comprise various chemical compounds such as quaternary ammonium or quarts, chlorine compounds, phenolic compounds, oxidizing agents, alcohol, amphoteric compounds, and even their combinations. The surge in surface disinfectant wipes is seen in various commercial applications, namely house, kitchen, food and agriculture, and hospitality, to prevent contamination.

• Increasing consumer awareness about hygiene and preventive healthcare

Multiple health conditions could impact a person, but their prior knowledge and preventive measures help reduce the severity of the disease or its complete prevention. Hygiene is of utmost importance to people of all ages. Various unhygienic practices lead to communicable or nosocomial infections in people, and with the emergence of the COVID-19 pandemic, the importance of hygiene is equated with survival. Education plays an essential role in creating awareness among the general public of all age groups about health, hygiene, and preventive care. Such understanding plays a vital role in preventing various health risks. The government and non-government organizations have launched various campaigns to bridge the knowledge gap about the same.

This awareness about health and hygiene has increased the demand for surface disinfectant wipes in various food & beverages, healthcare, pharmaceutical, and other applications. In addition, multiple companies and governments are also launching various campaigns and various awareness programs that are helping the market to grow in the coming years.

Opportunities

• Strategies by major market players

The demand for surface disinfectant wipes has extensively boomed up worldwide owing to increasing consumer awareness about hygiene and preventive healthcare. Recently, the global demand for surface disinfectant wipes has surged due to the pandemic outbreak of COVID-19. Moreover, many hospitals worldwide significantly elevate the need for surface disinfectant wipes. These affirmative factors enhance the demand for surface disinfectant wipes and accomplish the market demand. Minor as well as major market players are utilizing various strategies.

Strategic initiatives such as acquisition, partnership, contract agreement, and participation in conferences provide an opportunity to flourish their customer base geographically. Moreover, through such initiative strategies, both the companies can expand their reach through new geographic or industry markets, access to new products or services, or new types of customers. Both the market players open the door to additional or new resources such as technology and talent.

Restraints/Challenges

• Escalation in healthcare waste

Healthcare waste (HCW) is the waste generated by health care activities, including infectious and non-infectious waste such as sharps, non-sharps, blood, body parts, chemicals, disposable and non-disposable surface disinfectant wipes, pharmaceuticals, medical devices, and radioactive materials. 10-25% of healthcare waste is infectious and needs special treatment and is referred to as the healthcare risk waste. The pandemic outbreak of COVID-19 has escalated the usage of disposable surface disinfectant wipes, generating huge healthcare waste.

The significant sources of healthcare waste are hospitals and other health facilities, laboratories and research centers, animal research and testing laboratories, blood banks and collection services, and nursing homes for elderly citizens, where various types of disinfectant wipes are used enormously. High-income countries generate high waste per hospital bed per day compared to low-income countries.

Henceforth, growing healthcare waste may act as a significant challenge in the growth of the global surface disinfectant wipes market.

• Fluctuation in the prices of raw material

The market players in the surface disinfectant wipes market have a hard time anticipating the risk of great fluctuation in the cost of raw materials. The increased cost of raw materials often significantly impacts the product's sales as the manufacturing is directly hampered due to the high cost of the raw material. Thus, the success of a product or company is highly endangered by the fluctuating raw material costs and their infective price management. The competitive companies adopt various strategies to cope with the fluctuation in the price of raw material, including replacing the ingredient with any other ingredient, among others.

Post COVID-19 Impact on Middle East & Africa Surface Disinfectant Wipes Market

Post- COVID-19, the demand for surface disinfectant wipes is increased in the Middle East & Africa region due to increased awareness about the health and hygiene of consumers and a gradual shift towards increasing the demand for surface disinfectant wipes among various end-users such as food & beverages and, automotive and others. The emergence of COVID-19 resulted in lockdown imposed by various countries, flight cancellation, supply chain disruption, and competition for raw materials among various industries. This has led to a fluctuation in the prices. However, manufacturers are now coping with the situation and the demand for surface disinfectant wipes has increased, which is helping the market grow.

Recent Developments

• In March, CleanWell, LLC. announced that it had been acquired by Pinstripe Capital, LLC, a real estate advisory boutique. This acquisition of the company leads to the expansion of distribution channels, including a broader portfolio of natural channels, and the development of a supportive ingredient business. Thus, this has increased the growth of the company in the market.
• In May, GOJO Industries, Inc. announced that it had launched its new products of the brand PURELL for surface sanitizing and disinfection in Canada. These new products launched by the company have increased its sales and demand, leading to increased revenue in the future.
• In February 2020, GAMA Healthcare Ltd. announced the efficacy of its Clinell Universal Wipes against coronavirus causing COVID-19 in 30 seconds of contact time. The company also announced the validation of its wipes for effectiveness by Microbac Laboratory, a third-party Biosafety Level 3 Laboratory. This announcement done by the company has increased its demand and credibility in the market.

Middle East & Africa Surface Disinfectant Wipes Market Scope

Middle East & Africa surface disinfectant wipes market is segmented into nine segments based on composition, usability, packaging, material type, level of disinfection, flavor, type, end-use, & distribution channel. The growth amongst these segments will help you analyze major industry growth segments and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.

Composition

• Chlorine compounds
• Quaternary ammonium
• Oxidizing agents
• Phenol
• Alcohol
• Iodine compounds
• Chlorhexidine gluconate
• Aldehydes
• Others

Based on composition, the Middle East & Africa surface disinfectant wipes market is segmented into quaternary ammonium, oxidizing agents, phenol, alcohol, chlorine compounds, iodine compounds, chlorhexidine gluconate, aldehydes, and others.

Usability

• Disposable
• Non-disposable

Based on usability, the Middle East & Africa surface disinfectant wipes market is segmented into disposable and Non-disposable.

Packaging

• Flatpack
• Canister
• Others

Based on packaging, the Middle East & Africa surface disinfectant wipes market is segmented into flatpack, canisters and others.

Material Type

• Textile fiber wipes
• Virgin fiber wipes
• Advanced fiber wipes
• Others

Based on material type, the Middle East & Africa surface disinfectant wipes market is segmented into textile fiber wipes, virgin fiber wipes, advanced fiber wipes and others.

Level of Disinfection

• High
• Intermediate
• Low

Based on the level of disinfection, the Middle East & Africa surface disinfectant wipes market is segmented into high, intermediate and low.

Flavor

• Lavender and jasmine
• Citrus
• Lemon
• Coconut
• Others

Based on flavor, the Middle East & Africa surface disinfectant wipes market is segmented into lavender and jasmine, citrus, lemon, coconut and others

Type

• Sporicidal
• Bactericidal
• Tuberculocidal
• Virucidal
• Fungicidal
• Germicidal

Based on type, the Middle East & Africa surface disinfectant wipes market is segmented into sporicidal, bactericidal, tuberculocidal, virucidal, fungicidal and germicidal.

End-Use

• Healthcare
• Commercial
• Industrial kitchen
• Transportation industry
• Optical industry
• Electronic and computer industry
• Others

Based on end-use, the Middle East & Africa surface disinfectant wipes market is segmented into healthcare, commercial, industrial kitchen, transportation industry, optical industry, electronic and computer industry, and others.

Distribution Channel

• Direct tenders
• Retail sales

Based on distribution channel, the Middle East & Africa surface disinfectant wipes market is segmented into direct tenders and retail sales.

Middle East & Africa Surface Disinfectant Wipes Market Regional Analysis/Insights

Middle East & Africa surface disinfectant wipes market is analyzed, and market size insights and trends are provided by composition, usability, packaging, material type, levels of disinfection, flavor, type, end-use, and distribution channel.

The countries covered in the Middle East & Africa Surface Disinfectant Wipes Market report are South Africa, Saudi Arabia, UAE, Egypt, Israel and the Rest of the Middle East & Africa.

South Africa dominates the surface disinfectant wipes market in terms of market share and market revenue. It will continue to flourish its dominance during the forecast period. This is due to the growing demand for surface disinfectant wipes from various industries.

The country section of the report also provides individual market impacting factors and changes in regulations in the market that impact the current and future trends of the market. Data points, such as new and replacement sales, country demographics, disease epidemiology, and import-export tariffs, are some of the major pointers used to forecast the market scenario for individual countries. In addition, the presence and availability of the Middle East & Africa brands and their challenges faced due to high competition from local and domestic brands and the impact of sales channels are considered while providing forecast analysis of the country data.

Competitive Landscape and the Middle East & Africa Surface Disinfectant Wipes Market Share Analysis

The surface disinfectant wipes market competitive landscape provides details about the competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Middle East & Africa presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points are only related to the companies' focus on the Middle East & Africa surface disinfectant wipes market.

Some of the major players operating in the surface disinfectant wipes market are PDI, Inc., Metrex Research, LLC, Ecolab, 3M, Contec, Inc., KCWW, Pal International, Reckitt Benckiser Group plc, Diversey Holdings LTD, Spartan Chemical Company, Inc., Procter & Gamble, STERIS, Johnson & Son Inc., Colgate-Palmolive Company and PAUL HARTMANN Limited

Research Methodology

Data collection and base year analysis are done using data collection modules with large sample sizes. The market data is analyzed and estimated using market statistical and coherent models. In addition, market share analysis and fundamental trend analysis are the major success factors in the market report. The fundamental research methodology used by the DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning grids, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Middle East & Africa Vs Regional and Vendor Share Analysis. Please request an analyst call in case of further inquiry.

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