Middle East and Africa Potato Processing Market – Industry Trends and Forecast to 2030

Middle East and Africa Potato Processing Market Analysis and Size

The Middle East and Africa potato processing market is expected to grow significantly in the forecast period of 2023 to 2030. Data Bridge Market Research analyses that the market is growing with a CAGR of 4.0% in the forecast period of 2023 to 2030 and is expected to reach USD 2,275.37 million by 2030.

 The rise in the number of consumers opting for ready-to-cook meals and frozen products around the globe is a key driver is a key factor fueling the expansion of the potato processing market.

The availability of a wider range of potato processing products is driving the market's expansion. Additionally, the market is further influenced by an increase in the number of hotels and restaurants. Moreover, the rise in promotional activities and social media marketing for potato processing products has boosted the market. In addition to the expansions, R&D and the modernization of potato processing in the market have opened up more business potential.

The Middle East and Africa potato processing market report provides details of market share, new developments, and the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, products approvals, strategic decisions, product launches, geographic expansions, and technological innovations in the market. To understand the analysis and the market scenario, contact us for an analyst brief. Our team will help you create a revenue-impact solution to achieve your desired goal.

Market Definition

Potato processing involves a multitude of techniques to achieve desired end products. This process is typically carried out in specialized potato processing plants that are equipped with various tools and equipment. The typical steps involved in the production of french fries, chips, flakes, and starch include cleaning, peeling, washing, slicing, and blanching fresh potatoes. Processed potato products are used by households, fast food chains, and restaurants as they are already partially prepared, which reduces the time required to prepare dishes such as french fries, soups, salads, and potato snacks. Processed potato is used in a variety of applications by many end-user industries, including the snack industry, ready-to-cook foods industry, bakery, and foodservice industry among others.  

Middle East and Africa Potato Processing Market Dynamics

This section deals with understanding the market drivers, advantages, restraints, and challenges. All of this is discussed in detail below:

Driver

• Growing Consumption of Convenience and Frozen Foods Among the Consumers

There is an increasing trend in the demand for convenience and frozen foods. Numerous factors have contributed to the rise in demand for frozen and convenient processing potato products. Primarily, as a result of busier lifestyles, people now need quick and simple meal options. The products made from frozen potatoes provide a quick and easy solution. Additionally, frozen potatoes and convenient products have a longer shelf life than fresh potato products, which makes them a sensible choice for customers who want to stock up on essentials. Moreover, because frozen potatoes and convenient products are adaptable and can be used in a variety of dishes, from sides to main courses, both home cooks and food service providers favor them. Furthermore, the cost of products is economical, which is another important consideration for people trying to cut costs on groceries. Overall, the rising demand for frozen potato products is being driven by a combination of convenience, usefulness, versatility, and affordability.

In addition to the aforementioned factors, the rising demand for frozen and convenient processing potato products has also been influenced by the COVID-19 pandemic. The demand for pantry essentials with longer shelf lives, like frozen potato products, has increased as more people stay at home and cook more frequently. The pandemic has also affected the world's food supply chain, which has led to changes in the availability and cost of fresh produce. As a more dependable and cost-effective substitute for fresh potatoes, consumers are increasingly turning to frozen potato products. Overall, the pandemic has emphasized the value of having dependable and practical food options at home, and frozen potato products are a choice that consumers are making more frequently.

Thus, several factors can be credited to the rising demand for frozen and convenient potato products. The popularity of frozen potatoes and convenient products has been influenced by busy lifestyles, longer shelf life, versatility, affordability, and disruptions in the Middle East and Africa food supply chain. This trend has also been influenced by the COVID-19 pandemic, as consumers seek dependable and practical options to stock their pantries in uncertain times. Because of how quickly and easily they can be prepared, frozen potatoes and convenient products are now a common ingredient in many homes and restaurants. Frozen potatoes and convenient products are likely to continue to be popular options for years to come as consumer demand for convenience and practicality grows. This increasing demand for convenience frozen and convenient products of potatoes are expected to drive the market in the forecast period.

Opportunity

• Technological Innovation in Potato Processing

The Middle East and Africa market for potato processing is experiencing significant growth due to technological innovation in the sector. Technological advancements in processing have allowed potato processing businesses to increase productivity, decrease waste, and create new and inventive products, like flavored fries. Additionally, these technological developments have improved product quality control for potato processors, allowing them to guarantee that every batch of potatoes is processed uniformly and following high standards for quality and safety. In addition, ongoing research and development regarding processed potato quality measurements or processing control are expected to create an opportunity for the market to grow in the future.

Thus, the Middle East and Africa potato processing market is significantly impacted by technological advancements because they enable manufacturers to operate more effectively, save money, and seize new opportunities. The development of automation, robotics, and digital technologies has allowed the processing of potatoes to be more efficient, reduce energy use, and enhance product quality. The development of novel potato products that meet shifting consumer preferences has also been facilitated by the adoption of new processing techniques like high-pressure processing and microwave drying. Technological advancements will be essential in meeting the growing demand for potato products Middle East and Africa while ensuring sustainable production methods.

Restraint/Challenge

• Unfavorable Environmental Concerns

Potato is considered a temperature climate crop. It is grown only under such conditions where the temperature during the growing seasons is moderately cool. The vegetative growth of the plant is best at a temperature of 24°C while tuber development is favored at t 20°C.  Potato is grown as a summer crop in the hills and as a winter crop in the tropical and subtropical. The crop can be raised to an altitude of 3000m above sea level. Cultivating potatoes is complicated as they require certain weather conditions and temperatures to prosper and grow. This creates a difficulty for cultivators across the world, due to fluctuating weather conditions. Due to Middle East and Africa warming, it has been becoming difficult for cultivators to manage these temperature conditions, due to which the production of potatoes has decreased.

Thus, the weather fluctuations and specific temperature requirements of the potatoes have been a reason for the decreased production of potatoes across regions, which is ultimately affecting the Middle East and Africa potato processing market, hence, creating a major restraint in the growth of the market.

Recent Developments

• In March 2023, The Kraft Heinz Company, in collaboration with BEES, has announced the extension of their partnership to boost the B2B marketplace. The aim is to unlock approximately 1 million new potential points of sale across Latin America (LATAM), particularly in Mexico, Colombia, and Peru. The new agreement in the LATAM region is expected to act as a driving force for Kraft Heinz to achieve its Emerging Markets strategy by expanding its points of distribution and providing more products to retailers in the region.
• In February 2023, According to a statement from Lamb Weston Holdings Inc., the remaining equity interests in the company's European joint venture with Meijer Frozen Foods B.V. have now been fully acquired. The final transaction consideration included 1,952,421 shares of Lamb Weston common stock and €525 million in cash, subject to certain adjustments. In October 2022, the Company declared its intention to acquire a stake in the company. This acquisition has helped the company to be more competitive in the market and gain a new consumer base.

Middle East and Africa Potato Processing Market Scope

The Middle East and Africa potato processing market is segmented into six notable segments based on category, type, shape, packaging, application, and end user. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.

Category

• Organic
• Inorganic

On the basis of category, the Middle East and Africa potato processing market is segmented into organic and inorganic.

Type

• Frozen
•  Dried
• Others

On the basis of type, the Middle East and Africa potato processing market is segmented into frozen, dried, and others.

Shape

• Round
• Shreds
• Dice
• Wedges
• Tater Drums
• Others

On the basis of shape, the Middle East and Africa potato processing market is segmented into round, shreds, dice, wedges, tater drums, and others.

 Packaging

• Pouches
• Cans
• Cardboard Boxes

On the basis of packaging, the Middle East and Africa potato processing market is segmented into pouches, cans and cardboard boxes.

Application

• Snacks Industry
• Baby Food
• Ready-To-Cook & Prepared Meals
• Toppings and Spreads
• Dough Mixtures
• Bakery Products
• Others

On the basis of application, the Middle East and Africa potato processing market is segmented into snacks industry, baby food, ready-to-cook & prepared meals, toppings and spreads, dough mixtures, bakery products, and others.

End User

• Retail/Household
• Food Service Sector

On the basis of end user, the Middle East and Africa potato processing market is segmented into retail/household and food service sector.

Middle East and Africa Potato Processing Market Regional Analysis/Insights

The Middle East and Africa potato processing market is segmented on the basis of category, type, shape, packaging, application, and end user.

The countries in the Middle East and Africa potato processing market are the South Africa, Saudi Arabia, United Arab Emirates, Kuwait, and Rest of Middle East and Africa.

United Arab Emirates is dominating the Middle East and Africa potato processing market. The increasing use of potato processing and promotional activities by the market players is boosting the demand of the potato processing products. Along with this, manufacturers are launching various potato products that are driving up market demand

The country section of the report also provides individual market-impacting factors and changes in market regulation that impact the current and future trends of the market. Data point downstream and upstream value chain analysis, technical trends Porter’s five forces analysis, and case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Middle East and Africa brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Middle East and Africa Potato Processing Based Market Share Analysis

The Middle East and Africa potato processing market competitive landscape provides details of competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, production sites and facilities, company strengths and weaknesses, product launch, product trials pipelines, product approvals, patents, product width and breadth, application dominance, technology lifeline curve. The above data points provided are only related to the companies’ focus related to the Middle East and Africa potato processing market.

Some of the prominent participants operating in the Middle East and Africa potato processing market are Lamb Weston, Inc., Lutosa, Idahoan Foods, LLC., AGRANA Beteiligungs-AG, Alexia Foods., Farm Frites, HyFun Foods., J.R. Simplot Company, 11er Nahrungsmittel GmbH, Bem Brasil Alimentos, Cavendish Farms, Agrarfrost GmbH & Co. KG, McCain Foods Limited, Aviko, MASH DIRECT, J.R. Short Snack Products, Bart’s Potato Company, The Kraft Heinz Company, Agristo, and Himalaya Food International Ltd. among others.

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