Middle East and Africa Customized Premixes Market – Industry Trends and Forecast to 2030

Middle East and Africa Customized Premixes Market Analysis and Size

Customized premixes are a composition of biologically active ingredients. They are processed microbiologically and chemically to use as nutritional supplements for the well-being of health. They are further used in animal feed with a combination of flavors to positively impact animal feed intake. They provide benefits such as weight gain in animals. Customized premixes comprise of vitamins, minerals, amino acids, nutraceuticals, and other essential ingredients.

Customized premixes are known as nutritional supplements in Animal Feed. Essential nutritional compounds impact animal health positively by strengthening their immunity against diseases. Feed premixes are known as a high-energy source. They are added with sweeteners consisting of sugar, molasses, and glucose. The demand for customized premixes has increased as they influence the health of animals. Hence, they are preferred by livestock and other animals.

Data Bridge Market Research analyzes that the Middle East and Africa customized premixes market, which was USD 12.25 million in 2022, would rocket up to 15.56 million by 2030, and is expected to undergo a CAGR of 4.1% during the forecast period.

In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Middle East and Africa Customized Premixes Market Scope and Segmentation

Market Definition

Food fortification with a variety of micronutrients has been an essential part of the production of nutritional bars, bakery products, beverages, and supplements. The majority of the fortification is associated with the guidelines of the FDA such as vitamins, minerals, pro-biotic and prebiotics, amino acids, and nucleotides among others. The daily intake recommendation of these micro-nutrients helps to maintain the diet and enhances the well-being of a healthy lifestyle. Due to the higher demand among consumers, companies are focused on introducing their food products, fulfilling the nutritional demand for consumers. For instance, Nestle has launched various vitamin and mineral-based beverages that consist of vitamins A and B, fulfilling consumer needs.

In animal feed, the health of animals plays a more vital role in livestock and other animals and customized premixes focusing on the particular function concerning reproduction, quality of meat enhancement, and milk production have influenced the feed producer to provide feed based on the consumer's requirement. The composition of micronutrition in the feed helps livestock in their gut health, livestock management, and palatability of the feed. Awareness regarding livestock's health maintenance has increased the consumption of feed with micronutrients.

Middle East and Africa Customized Premixes Market Dynamics

Drivers

• Awareness Regarding Healthy Lifestyle

Customized premixes are a mixture of essential food ingredients in specified concentration that fulfills the nutrient requirement. Increasing urbanization and busy schedule has impacted lifestyle, eventually influencing human habits. This also has been seen in terms of eating habits and awareness regarding maintaining health.

Hence, consumers are shifting their preference toward healthy food. COVID-19 pandemic has created a huge impact on lifestyle in urban as well as rural areas too. This pandemic has increased awareness regarding the health, immunity, and nutritional supplements consumed for the well-being of human health. This awareness regarding a healthy lifestyle is expected to continue for further years as well, due to which there is a shift of consumers toward functional ingredients in diet and healthy ready-to-eat food products.

• Consumer Preference Toward Readymade Meals, Convenient Food, and Fortified Food

Premixes are customized blends of preferred functional ingredients such as vitamins, amino acids, minerals, nucleotides, prebiotics, nutraceuticals, fibers, and herbs. All these ingredients are in one efficient, homogenous form known as customized premixes. Premixes are provided for processed food, Dietary Supplement, healthy drinks, ready-to-eat food, and energy drinks.

Customized premixes are a combination of two or more functional ingredients in a single nutrient premix. Hence, the preparation of these food supplements is time-saving and is in high demand owing to rapid urbanization leading to a busy schedule.

Opportunity

• Raising Awareness Regarding the Use of Customized Premixes in the Animal Feed Industry

The rising consumption pattern of good quality animal feed and feed-based products has enhanced poultry farming and other livestock’s production at a greater range globally. The increased production of livestock is one of the important demanding factors of animal feed eventually for animal feed premixes.

Government bodies are implementing various guidelines at local and industrial levels for manufacturers to provide animal feed with a good source of essential ingredients to maintain their health and immunity against diseases. Different manufacturers adopt various commercial techniques and practices to provide quality animal feed.

Restraint/Challenge

• High Price of Enriched and Fortified Products

Food enrichment is carried out to add nutrients to processed food. Hence, as nutrients are added to food, it requires specified facilities and a range of essential ingredients. It is a process of adding vitamins and micronutrients, which are essential trace elements, to food. Thus, the cost of all these vitamins and trace elements impacts the pricing of these fortified products.

Enrichment of food by food producers or governments as a public health program focuses on dietary deficiencies within a population. Hence, the addition of micronutrients to staples and condiments may prevent large-scale deficiency diseases. In such situations, the main diet may lack specific nutrients from essential deficiencies within the staple foods. Hence, nutrients included in food are vitamins A, B, and D, folic acid, iodine, and iron. This process requires technical specialties and automated instrumentation.

Recent Developments

• In July 2020, PURATOS opened four new subsidiaries in Kenya, Ethiopia, Nigeria, and Ivory Coast. Through this development, the company was able to establish a strong relationship with local players in countries. It further strengthened the customer relationship, localized production, and developed new products and concepts using local raw materials
• In September 2019, Wright Enrichment Inc received certification of FSSC 22000. It is a certification scheme for food safety management systems consisting of an additional requirement of FSSC 22000. Through this certification, the company can provide quality products with safety standards standers through certified facilities.

Middle East and Africa Customized Premixes Market Scope

The Middle East and Africa customized premixes market is segmented on the basis of type, product type, product category, form, function, and application. The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Vitamins
• Minerals
• Amino Acids
• Nutraceuticals
• Nucleotides
• Others

Product Type

• Original
• Blended

Product Category

• Conventional
• Clean Labeled Ingredient

Form

• Powder
• Liquid

Function

• Bone Health
• Skin Health
• Energy
• Immunity
• Digestion
• Weight Management
• Others

Application

• Food Products
• Beverages
• Dietary Supplements
• Pharmaceuticals
• Animal Feed
• Others

Customized premixes market Regional Analysis/Insights

The Middle East and Africa customized premixes market is analyzed and market size insights and trends are provided by type, product type, product category, form, function, and application as referenced above.

The countries covered in this market report are South Africa, Saudi Arabia, U.A.E., Oman, Kuwait, and rest of Middle East and Africa.

South Africa is expected to dominate the market due to the increasing demand for customized premixes products among the population as these products improve health and fulfill enrichment of nutrition, and growing trends of new product development due to their preferences for skin care and hair care which further boosts the market growth.  

South Africa is expected to witness significant growth during the forecast period of 2023 to 2030 due to the growing testing laws and regulations framed toward maintaining animal health.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the Market scenario for individual countries. Also, the presence and availability of regional brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data. 

Competitive Landscape and Middle East and Africa Customized Premixes Market Share Analysis

The Middle East and Africa customized premixes market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, regional presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to the market.

Some of the major market players operating in the Middle East and Africa customized premixes market are:

• DSM (Netherlands)
• Prinova Group LLC. (U.S.)
• PURATOS (Belgium)
• Budenheim (Germany)
• Hexagon Nutrition Pvt. Ltd. (India)
• ADM (U.S.)
• Fenchem (China)
• Royal Agrifirm Group (Netherlands)

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