Global Whole Grain and High Fibre Foods Market – Industry Trends and Forecast to 2029

Market Analysis and Size

As people's discretionary income has increased, they have been urged to upgrade to a higher standard of living. This includes their eating habits. Obesity affects roughly half of the world's population due to irregular eating and sleeping patterns. As a result, public awareness campaigns encouraging people to improve their health and fitness are boosting the whole grain and high fibre meal market. This is also because they contain more beneficial nutrients.

Data Bridge Market Research analyses that the whole grain and high fibre foods market which was growing at a value of 44.300 billion in 2021 and is expected to reach the value of USD 59.70 billion by 2029, at a CAGR of 3.8% during the forecast period of 2022-2029. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, patent analysis and consumer behaviour.

Report Scope and Market Segmentation

Market Definition

Whole grain and high fibre foods are foods that contain whole grains. Cereals, bread, flours (barley), seeds and nuts, legumes/ pulses, and so on are examples of these foods. The entire ground and whole kernel is used to make the whole grain ingredient. Whole grain and high fibre content foods differ from enriched or refined foods in that they contain more fibre, vitamins, minerals, antioxidants, phytic acid, and so on.

Whole Grain and High Fibre Foods Market Dynamics

Drivers

• Rapid product innovation and development according to the customers dynamics

Consumers find it increasingly difficult to prepare food and manage their hectic schedules as their lifestyles change. Whole grains and high-fibre food manufacturers are constantly developing and introducing on-the-go items to address this issue. Many companies are also focusing on developing products that reduce baking time. In addition, several whole grains and high fibre food producers have set production goals for the coming years in order to increase their market share in the stronger products category in response to customer demand for food with high nutritional attributes.

• Change in food consumption patterns and growing trend of healthy eating

The global whole grain and high fibre foods market is expected to grow due to significant changes in people's food consumption habits. Over the last decade, there has been a paradigm shift from traditional food consumption patterns to health-driven choices made by the general public. This trend has been mirrored in the global whole grain and high fibre foods market, which is experiencing high demand from a variety of population demographics. The high nutritional value of whole grain and high fibre foods has played an important role in gaining consumer trust, and the sapid taste of these foods has increased their popularity.

Opportunity

The growing intensity of promotional activities, as well as the availability of products with improved tastes and flavours, all have an impact on the whole grain foods market. Furthermore, rapid urbanisation, population growth, the availability of a wide range of products with multiple options such as authenticity, awareness of chronic diseases, an increase in health consciousness, and an increase in disposable income all benefit the whole grain foods market.

Restraints

On the other hand, the high cost of whole grain food products is expected to impede the growth of the whole grain foods market. The whole grain foods market is expected to face challenges due to a lack of awareness in the forecast period.

This whole grain and high fibre foods market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the whole grain and high fibre foods market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Whole Grain and High Fibre Foods Market

COVID-19, or novel coronavirus, has disrupted human movement and the production and trade of major market products. Production halts and lockdowns at the regional and national levels have had an impact on global demand for whole grain and high fibre foods. For the market to resurrect, production activities must resume at full force, which is possible after the fourth quarter of FY2020. Not only has siding demand been halted, but supply has also been halted in order to normalise market prices, which is expected to normalise overall production costs, post-market resurrection. Overall, the supply chain for whole grain and high fibre foods powder has been disrupted and is expected to remain so until the end of the fourth fiscal quarter.

Global Whole Grain and High Fibre Foods Market Scope

The whole grain and high fibre foods market is segmented on the basis of type and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Baked Foods
• Cereals
• Flours
• Seeds and Nuts
• Others

Distribution channel

• Store Based Retailing
• Modern Grocery Retailers
• Convenience Store
• Forecourt Retailers
• Hypermarkets
• Supermarkets
• Traditional Grocery Retailers
• Food Specialist
• Independent Small Grocers
• Other Grocery Retailers
• Online

Whole Grain and High Fibre Foods Market Regional Analysis/Insights

The whole grain and high fibre foods market is analysed and market size insights and trends are provided by country, type and distribution channel as referenced above.

The countries covered in the whole grain and high fibre foods market report are U.S., Canada and Mexico in North America, Germany, Sweden, Poland, Denmark, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

The increased use of whole wheat bread in food stores and restaurants in the United States has expanded the global whole grain and high fibre foods market in North America. Furthermore, the introduction of whole grain foods can be traced back to the United States, Mexico, and Canada, which is another important driver of demand in the regional market.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Whole Grain and High Fibre Foods Market Share Analysis

The whole grain and high fibre foods market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to whole grain and high fibre foods market.

Some of the major players operating in the whole grain and high fibre foods market are:

• Hain Celestial (U.S.)
• Dole Food Company, Inc. (U.S.)
• Dairy Farmers of America, Inc. (U.S.)
• General Mills Inc. (U.S.)
• Danone S.A (France)
• United Natural Foods, Inc. (U.S.)
• GCMMF (India)
• THE HERSHEY COMPANY (U.S.)
• Amy’s Kitchen, Inc. (U.S.)
• Organic Valley (U.S.)
• Conagra Brands, Inc. (U.S.)
• Nestlé SA (Switzerland)
• Eden Foods (U.S.)
• SunOpta (Canada)

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