Global Whey Protein Isolates Market - Industry Trends and Forecast to 2029

Whey Protein Isolates Market Analysis and Size

In recent years, the fitness craze among high and middle-income consumer groups has fuelled demand for nutrition-enhancing products such as protein. Approximately 78 percent of the global population is afflicted with diseases such as obesity, cardiovascular problems, and low blood pressure. Protein isolates is gaining popularity among athletes and sports enthusiasts worldwide because it helps improve athletic performance and strength.

 Data Bridge Market Research analyses that the whey protein isolates market was valued at USD 8.83 billion in 2021 and is expected to reach the value of USD 19.63 billion by 2029, at a CAGR of 10.50% during the forecast period of 2022-2029. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Whey Protein Isolates Market Scope and Segmentation

Market Definition

Whey protein isolate is made by separating the whey component from milk and contains approximately 85% protein. They contain essential amino acids, a low lactose content, and no fats or carbohydrates. Whey protein isolate has health benefits and easily digestible components such as lowering blood pressure, promoting muscle growth, aiding in weight loss, stress reduction, and symptom reduction.

Whey Protein Isolates Market Dynamics

Drivers

• Consumers growing preference for nutrient-dense food

The prevalence of hectic consumer lifestyles that result in on-the-go food consumption has fuelled global demand for whey protein isolates. Furthermore, rising health concerns among consumers who prefer a nutrient-dense diet have increased product demand. Aside from that, the growing number of health awareness programmes emphasising the importance of wellness and nutritional diet has influenced global whey protein isolate consumption.

• Growing fitness trend around the world is augmenting market growth

Consumer demand for protein and sport-based drinks, as well as other items designed to improve efficiency, has increased due to the increased popularity of muscle and fitness enthusiasts. Whey protein isolate is increasingly being used in sports products, resulting in the commercial availability of amino-based, bio-based, and easily digestible whey protein isolate products.

Furthermore, whey protein isolate is a low-cost option for producing caramels with high eating quality and processing efficiency. The use of protein isolate in sports products has steadily increased as a result of several changes, resulting in the commercialization of whey protein isolate. This has increased whey protein isolate consumption in the sports nutrition industry and will positively impact the global market's growth.

Opportunity

People are more concerned about their health now than they were before the covid-19 pandemic. The government in many countries is encouraging people to eat healthy foods in order to boost their immunity; as a result, the demand for whey protein isolates has increased. Aside from that, there are various types and flavours of whey protein isolates available. Changing people's taste preferences and government initiatives will provide more opportunities for the whey protein isolates market. In addition, the growing number of fitness and wellness centres around the world will drive up demand for whey protein isolates.

Restraints

In the forecast period, high manufacturing costs will act as a restraint, further challenging the growth of the whey protein isolates market.

This whey protein isolates market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the whey protein isolates market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

COVID-19 Impact on Whey Protein Isolates Market

The COVID-19 pandemic has had a negative impact on the whey protein isolates market and the sports nutrition industry as a whole. One of the major factors was the closure of gyms, which had been widely closed due to the coronavirus outbreak. Many businesses have even postponed product development plans due to the uncertainty of how long the lockdown would last. However, with consumers becoming more aware of their own health and well-being than ever before, the market has the potential to expand in a variety of ways.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Developments

• Carbery will launch Optipep 4Power, a new hydrolyzed Protein Isolates (WPH) designed specifically for high-intensity interval training, in 2021. (HIIT).
• First Milk has agreed to buy Fonterra's 51 percent stake in its Fast Forward JV in 2019. As a result, First Milk will become the sole owner of the Lake District Creamery's Protein Isolates concentrate manufacturing facilities.
• Glanbia Nutritionals expanded its protein powder capabilities in 2018 with the introduction of BevEdge Protein Isolates A-220W, a pre-acidified Protein Isolates isolate that enables the creation of berry and citrus-flavored protein drink mixes.

Global Whey Protein Isolates Market Scope

The whey protein isolates market is segmented on the basis of form, nature, grade and end-use. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Form

• Powder
• Liquid

Nature

• Organic
• Conventional

Grade

• Food Grade
• Pharma Grade
• Feed Grade

End user

• Nutritional
• Personal Care
• Food
• Infant Formula and Baby Foods
• Dietary Supplements
• Sports Nutrition
• Food Processing
• Others 

Whey Protein Isolates Market Regional Analysis/Insights

The whey protein isolates market is analysed and market size insights and trends are provided by country, form, nature, grade and end-use as referenced above.

The countries covered in the whey protein isolates market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

North America dominates the overall whey protein isolates market and accounts for the largest share of the global whey protein isolates market. The United States is the region's largest market. The Asia Pacific whey protein isolates market is expanding rapidly as a result of rising health concerns and rising disposable income. Asia Pacific is also a significant market player in the global whey protein isolates market. The Europe whey protein isolates powder market is expected to grow at an average rate due to the region's rising demand for food and beverages.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Whey Protein Isolates Market Share Analysis

The whey protein isolates market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to whey protein isolates market.

Some of the major players operating in the whey protein isolates market are:

• Glanbia PLC. (Ireland)
• Now Foods. (U.S.)
• Nutiva Inc (U.S.)
• The Simply Good Foods Company (U.S.)
• Iovate Health Sciences International Inc. (Canada)
• Muscle Pharm (U.S.)
• Kerry Group Plc (Ireland)
• CMTC (U.S.)
• Nature's Bounty (U.S.)
• Reliance Vitamin Company, Inc. (U.S.)
• Herbalife Nutrition, Inc. (U.S.)
• Danone SA (France)
• General Nutrition Centers (GNC) Holdings, Inc. (U.S.)
• Orgain Inc. (U.S.)
• True Nutrition (U.S.)

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