Global Tuna Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032

Tuna Market Analysis

The tuna market has seen notable advancements in both technology and methods, driving its growth. One significant development is the use of smart fishing technology. Devices such as GPS trackers, sonar systems, and underwater cameras are improving tuna harvesting efficiency and reducing overfishing. These technologies help pinpoint tuna schools more accurately, ensuring sustainable fishing practices. In addition, the integration of AI-powered data analytics is optimizing supply chain logistics, enhancing forecasting, and reducing waste.

The sustainability trend in tuna fishing is gaining traction, with more tuna farms adopting recirculating aquaculture systems (RAS). This technology offers controlled environments for raising tuna, minimizing the impact on the ocean and improving fish health and yield.

The rise in consumer demand for healthy protein alternatives is boosting the tuna market, with tuna being a key source of omega-3 fatty acids. Sustainable and ethical fishing practices have also led to an increase in certification schemes such as the Marine Stewardship Council (MSC), further expanding market access. This combination of innovation and sustainability is driving long-term growth in the tuna market.

Tuna Market Size

The global tuna market size was valued at USD 45.98 billion in 2024 and is projected to reach USD 62.92 billion by 2032, with a CAGR of 4.00% during the forecast period of 2025 to 2032. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, pricing analysis, brand share analysis, consumer survey, demography analysis, supply chain analysis, value chain analysis, raw material/consumables overview, vendor selection criteria, PESTLE Analysis, Porter Analysis, and regulatory framework.

Tuna Market Trends

“Growing Demand for Sustainable and Eco-Friendly Tuna Products”

One specific trend driving growth in the tuna market is the rising demand for sustainably sourced and eco-friendly tuna products. Consumers are becoming increasingly aware of overfishing and the environmental impact of tuna fishing practices. This shift has led to a growing preference for tuna caught using sustainable methods, such as pole-and-line or purse seine fishing with dolphin-safe certifications. Brands such as Starkist and Bumble Bee are focusing on offering sustainable tuna options, appealing to environmentally-conscious consumers. This trend is not only enhancing the market's growth but also encouraging more brands to invest in sustainable practices to meet evolving consumer preferences, particularly in the premium segment.

Report Scope and Tuna Market Segmentation

Tuna Market Definition

Tuna is a species of saltwater fish found in oceans worldwide, known for its fast swimming abilities and large size. Belonging to the Thunnini tribe, tuna are prized for their meat, particularly in sushi and sashimi dishes. There are several types of tuna, including bluefin, yellowfin, and albacore, each with unique characteristics and flavors. Tuna are carnivorous, feeding on smaller fish and invertebrates. Due to their speed and migratory nature, they are often found in deep, warm waters. Tuna is a rich source of protein, omega-3 fatty acids, and essential vitamins, making it a popular and nutritious food.

Tuna Market Dynamics

Drivers

• Rising Seafood Consumption

The global shift toward seafood as a sustainable protein source is significantly boosting tuna demand. Tuna, known for its high protein and low-fat content, fits well into the growing preference for healthy, eco-friendly food options. In regions such as Asia-Pacific, where tuna is a staple in diets, this trend is especially impactful. For instance, Japan, one of the largest consumers of tuna, drives substantial market demand for both fresh and canned products. As the health and sustainability movement gains momentum worldwide, other countries are also increasing their tuna consumption, further fueling the global tuna market's growth. This growing preference for seafood is expected to continue influencing tuna market expansion.

• Expansion of E-commerce

The growth of e-commerce has significantly expanded the reach of tuna products, making them more accessible to consumers, especially in emerging markets. Online grocery platforms such as Amazon, Walmart, and regional players such as BigBasket in India have streamlined the purchasing process for tuna, allowing consumers to buy their preferred products with ease. This trend is particularly impactful in regions where tuna consumption is growing but access to retail outlets may be limited. For instance, in Southeast Asia, e-commerce platforms enable consumers to access premium tuna products such as sashimi-grade fish, boosting both the convenience and diversity of available offerings, fueling market growth.

Opportunities

• Increasing Popularity of Ready-to-Eat Products

The increasing popularity of ready-to-eat (RTE) products presents a significant opportunity for the tuna market. With busy lifestyles, consumers seek convenient meal options that require minimal preparation. Canned or pre-packed tuna products are a perfect fit, offering a quick, nutritious meal with extended shelf life. This demand for convenience aligns with trends in health-conscious eating, as tuna is seen as a high-protein, low-fat source of nutrition. Manufacturers can capitalize on this by introducing more innovative, ready-to-eat tuna products, such as snack packs or gourmet options, to cater to various consumer preferences. As the demand for RTE meals rises, the tuna market is poised for substantial growth in this segment.

• Increasing Health Trends and Functional Foods

The growing emphasis on health-focused diets, such as keto and paleo, presents significant opportunities for the tuna market. Tuna, known for its high protein content, low fat, and rich omega-3 fatty acids, aligns perfectly with these nutritional trends, making it a preferred choice for health-conscious consumers. As more individuals seek functional foods that support weight management, heart health, and overall wellness, tuna’s popularity is on the rise. This trend encourages product innovation, with brands offering convenient, ready-to-eat, or flavored tuna options that cater to these dietary preferences. The demand for nutritious, clean-label products continues to grow, creating a valuable market opportunity for the tuna industry.

Restraints/Challenges

• Rising Costs of Fishing Operations

Rising costs of fishing operations significantly hinder the tuna market. Increased fuel prices are a major burden, as tuna fishing vessels require substantial amounts of fuel for long-distance journeys. Labor costs also rise, as skilled workers are needed to manage operations and maintain boats. In addition, stricter international fishing regulations to prevent overfishing and ensure sustainability often lead to higher compliance costs. These factors collectively drive up the cost of tuna production, which in turn causes higher market prices. As production costs rise, the availability of tuna may become limited, negatively impacting both supply and demand. This creates a financial strain on businesses and consumers, ultimately slowing market growth.    

• Overfishing and Sustainability Concerns

Overfishing and sustainability concerns significantly hinder the tuna market. Key species such as Bluefin tuna are particularly threatened, leading to declining populations. This has triggered stricter fishing regulations and the imposition of catch quotas, limiting the supply of tuna. These restrictions, while aimed at preserving tuna stocks, directly impact the availability of tuna for commercial purposes, causing supply shortages. As a result, the market experiences volatility, with fluctuating prices and limited access to tuna for processing and distribution. In addition, these sustainability measures increase operational challenges for fisheries, as they must comply with tighter regulations, often leading to higher costs and reducing profitability in the long term.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Tuna Market Scope

The market is segmented on the basis of type, species and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Canned
• Frozen
• Fresh

Species

• Skipjack
• Yellowfin
• Albacore
• Bigeye
• Bluefin

Distribution Channel

• Hypermarket and Supermarket
• Specialty Stores
• Online
• Others

Tuna Market Regional Analysis

The market is analysed and market size insights and trends are provided by country, type, species and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, U.A.E, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA)

Asia-Pacific is expectes to dominate the tuna market due to the rise in the number of restaurants that serve seafood. Furthermore, the arrival of online ordering platforms that also provide seafood cuisines will further boost the growth in the tuna market in the region during the forecast period.

Middle East and Africa is projected to observe significant amount of growth in the tuna market due to the occurrences of key players. Furthermore, the rise in the consumption of seafood is further anticipated to propel the growth of the tuna market in the region in the coming years.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Tuna Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Tuna Market Leaders Operating in the Market Are:

• Thai Union Group PCL (Thailand)
• Tri Marine (U.S.)
• Starkist Co. (U.S.)
• FRINSA DEL NOROESTE S.A. (Spain)
• Bumble Bee Foods LLC (U.S.)
• Pacific American Fish Company, Inc. (U.S.)
• Jealsa (Spain)
• Grupo Calvo (Spain)
• Wild Planet Foods (U.S.)
• PT. Aneka Tuna Indonesia (Indonesia)
• American Seafoods Company LLC (U.S.)
• Ocean Brands Corp. (Canada)
• Dongwon Group (South Korea)
• GuoLian.Cn (China)
• Princes Foods (U.K.)
• Natural Sea (U.S.)
• Hagoromo (Japan)
• Pacific Seafood (U.S.)
• LEE FISHING (U.K.)
• Phillips Foods, Inc. (U.S.)
• Mowi (Norway)

Latest Developments in Tuna Market

• In July 2023, Big Fish Maldives Pvt Ltd., a growing Asian seafood manufacturer, unveiled ultra-low-temperature tuna processing technology at its new Himmafushi factory. Operating at negative 60°C, this innovation enhances product quality. The company also invested USD 5 million to expand production capacity, with an annual tuna processing output of 6,000 metric tons
• In May 2023, Sealect, the global fishery brand under Thai Union Group, introduced a canned tuna steak product infused with Himalayan pink brine. Designed for health-conscious consumers, this new offering caters to those in Thailand looking for healthier, flavorful seafood options. The product emphasizes premium quality and nutritional value for the modern, health-focused customer
• In January 2023, Next Tuna, a startup specializing in tuna farming, teamed up with Skretting, a leader in farmed fish feeds, to create innovative dry feeds for Atlantic Bluefin tuna. This collaboration aims to improve the growth and health of farmed tuna, enhancing sustainability in aquaculture while promoting better fish quality for global markets
• In August 2021, Mind Fish Co., a California-based seafood company, debuted the first-ever Fair Trade Certified canned tuna in the U.S. market. The product includes ethically sourced Skipjack tuna, available in both olive oil and spring water. This launch reflects Mind Fish Co.'s commitment to sustainability, allowing consumers to enjoy tuna with a clear conscience
• In March 2021, Thai Union Group, a major global seafood company, launched a limited-edition canned tuna featuring packaging inspired by the iconic Japanese anime character Doraemon, under its Sealect brand. This special edition aims to attract collectors and young consumers, blending cultural appeal with quality seafood products, thus enhancing the brand's presence in international markets

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