Global Tomato Pastes and Purees Market – Industry Trends and Forecast to 2031

Tomato Pastes and Purees Market Analysis and Size

The market for tomato pastes and purees is experiencing robust growth, driven by several factors, including rising consumer demand for convenient and ready-to-use cooking ingredients, the increasing popularity of international cuisines, and the health benefits associated with tomato products. The food service industry, encompassing restaurants, hotels, and catering services, represents a significant portion of the demand for tomato pastes and purees, as these products are essential for creating a variety of sauces, soups, and dishes. Ongoing innovations in packaging, organic product lines, and fortified versions of tomato pastes and purees present ample growth opportunities for market players. Overall, the tomato pastes and purees market is poised for continued expansion, supported by evolving consumer preferences and the integral role these products play in global culinary practices.

The global tomato pastes and purees market size was valued at USD 12.72 billion in 2023 and is projected to reach USD 17.68 billion by 2031, with a CAGR of 4.2% during the forecast period of 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Report Scope and Market Segmentation       

Market Definition

Tomato paste is a thick, concentrated product made by cooking tomatoes for several hours to reduce water content, straining out the seeds and skins, and then cooking the liquid again to concentrate it further. Tomato puree is a less concentrated tomato product than tomato paste. It is made by cooking tomatoes briefly and then straining out the seeds and skins. The resulting liquid is thicker than tomato juice but thinner than tomato paste, making it a versatile ingredient in cooking.

Tomato Pastes and Purees Market Dynamics

Drivers

• Rising Consumer Demand for Convenience Foods

Tomato pastes and purees are essential ingredients in many quick and easy meal preparations, making them increasingly popular among consumers seeking convenient cooking solutions. These products offer a convenient way to add rich tomato flavor to dishes without the need for lengthy preparation or cooking times. They are widely used in a variety of tomato paste recipe, including sauces, soups, stews, and pasta dishes, providing a quick and easy way to enhance the flavor and texture of meals. As consumer demand for convenience continues to grow, the market for tomato pastes and purees is expected to expand further, driven by their versatility and time-saving benefits.

• Growing Popularity of International Cuisines

The globalization of food culture and the availability of a wide range of international ingredients in supermarkets have made it easier for consumers to experiment with different cuisines in their kitchens.  The growing interest in international cuisines, particularly Italian and Mediterranean dishes, has contributed to the increasing demand for tomato pastes and purees. These products are essential ingredients in many traditional recipes from these culinary traditions, adding depth, richness, and a distinctive flavor to dishes. The demand for tomato pastes and purees is expected to rise with consumers becoming more adventurous in their culinary choices and seeking to recreate authentic flavors at home and drive growth in the market.

Opportunities

• Innovation in Packaging

Innovations in packaging technology, such as tomato paste tube are transforming the way tomato pastes and purees are presented to consumers. Resealable packaging allows for easy storage and prolongs the shelf life of these products, reducing waste and ensuring freshness. Eco-friendly packaging options, such as recyclable materials and biodegradable packaging, appeal to environmentally conscious consumers and align with sustainable living practices. These advancements not only enhance the appeal of tomato pastes and purees but also contribute to a more sustainable supply chain, attracting a wider consumer base and creating opportunities for market growth.

• Introduction of Organic and Non-GMO Products

Organic products are produced without the use of synthetic pesticides, fertilizers, or genetically modified organisms (GMOs), appealing to health-conscious consumers seeking natural and environmentally friendly options. Manufacturers are expanding their product lines to include organic and non-GMO options, catering to this growing market segment. Manufacturers can distinguish themselves in the market, draw in new customers, and take advantage of the trend toward healthier and more sustainable food options. The increasing consumer preference for organic and non-GMO products has created a significant opportunity for manufacturers of tomato pastes and purees.

Restraints/Challenges

• Fluctuating Raw Material Prices

The production of tomato pastes and purees is heavily dependent on the availability and cost of raw tomatoes, which can be subject to significant price fluctuations. Factors such as adverse weather conditions, pest infestations, and diseases can impact tomato harvests, leading to shortages and driving up prices. These fluctuations in raw material prices directly affect the production costs of tomato pastes and purees, as manufacturers must adjust their pricing to accommodate the changes. The volatility of raw material prices can pose challenges for manufacturers and market growth.              

• Supply Chain Disruptions

The supply chain for tomato pastes and purees is complex and can be susceptible to disruptions that impact the availability and pricing of these products. Delays in transportation can lead to delays in delivering both raw materials and finished products. Labor shortages, particularly during peak harvesting seasons, can also lead to disruptions in production. Furthermore, geopolitical tensions or trade disputes can disrupt the flow of raw materials and finished products across borders, affecting the supply chain and leading to fluctuations in availability and pricing.

Top of Form

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Development

• In November 2022, Green Thumb Grown Foods, the leading producer of organic canned tomatoes in the Western U.S., introduced the Take Root Organics brand. This new line of products is now widely available at major retailers across the country, offering consumers an affordable choice for organic food that promotes both personal health and environmental well-being. The Take Root Organics range features six distinct varieties, including tomato paste, and can be purchased at retail outlets such as Kroger, Albertsons, and Food4Less

Tomato Pastes and Purees Market Scope

The market is segmented into four notable segments based on product, packaging, application, and distribution channel. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.

Product

• Tomato Pastes
• Tomato Purees

Packaging

• Bottles
• Tins/Cans
• Pouches/Sachets
• Jars
• Tubes

Application

• Household/Retail
• Food Service Sector

Distribution Channel

• Direct Selling
• Retail

Tomato Pastes and Purees Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by country, product, packaging, application, and distribution channel as referenced above.

The countries covered in the market are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, rest of Middle East and Africa, Brazil, Argentina, and rest of South America.

North America is expected to dominate the market due to the increased consumption of both fresh and processed tomatoes in developed countries such as the U.S. and Canada. 

Asia-Pacific is expected to show significant growth due to the exceeding export rate of tomatoes and various derived products, especially purees and concentrates, and the market is primarily dominated by China, South Korea, Japan, and India.

The country section of the report also provides individual market-impacting factors and changes in market regulation that affect the current and future trends of the market. Data points like downstream and upstream value chain analysis, technical trends, Porter's five forces analysis, and case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of regional brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Tomato Pastes and Purees Market Share Analysis

The market competitive landscape provides details of competitors. Details included are company overview, company financials, revenue generated, market potential, investment in R&D, new market initiatives, regional presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points provided are only related to the companies' focus on the market.

Some of the major market players operating in the market are:

• Neil Jones Food Company (U.S.)
• General Mills Inc. (U.S.)
• Pacific Coast Producers (U.S.)
• Mutti S.p.A. (Italy)
• Galla Foods (India)
• Dabur (India)
• The Kraft Heinz Company (U.S.)
• Olam Group (Singapore)
• Del Monte Foods, Inc. (U.S.)
• Ariza b.v. (Netherlands)
• Chitale Agro (India)
• Conagra Brands, Inc. (U.S.)
• Riviana Foods Pty Ltd. (Australia)
• The Morning Star Company (U.S.)

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