Global Tissue Towel Market, By Product Type (Rolled Towels, Folded Towels, Napkins & Luxury Towels, Boxed Towels), End-Use (Personal Care, Home Care, Healthcare, Hospitality, Commercial, Others), Distribution Channel (Direct Sales, E-Commerce, Retail Stores, Others) - Industry Trends and Forecast to 2031.
Tissue Towel Market Analysis and Size
The essential factors contributing to the growth of the tissue towel market include the rise in awareness regarding health and hygiene. Also, the high demand for tissue towels in residential applications is significantly contributing to the market’s growth. Hotels, restaurants, and other hospitality establishments require a consistent supply of tissue towels for their guests. With the growing travel and tourism sector, the demand for disposable tissue towels in these facilities is on the rise.
Data Bridge Market Research analyzes that the global tissue towel market which was USD 51.69 billion in 2023, is expected to reach USD 62.50 billion by 2031, growing at a CAGR of 2.40% during the forecast period of 2024 to 2031. In 2023, the hospitality segment dominated the market due to the expanding tourism and hospitality industry. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.
Tissue Towel Market Scope and Segmentation
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Report Metric |
Details |
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Forecast Period |
2024 to 2031 |
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Base Year |
2023 |
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Historic Years |
2022 (Customizable to 2016-2021) |
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Quantitative Units |
Revenue in USD Million |
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Segments Covered |
Product Type (Rolled Towels, Folded Towels, Napkins & Luxury Towels, Boxed Towels), End-Use (Personal Care, Home Care, Healthcare, Hospitality, Commercial, Others), Distribution Channel (Direct Sales, E-Commerce, Retail Stores, Others) |
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Countries Covered |
U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, U.A.E., Saudi Arabia, Egypt, South Africa, Israel, Rest of Middle East and Africa |
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Market Players Covered |
Kruger Inc. (Canada), Wepa (Germany), Cascades Inc. (Canada), Georgia-Pacific (U.S.), METSÄ TISSUE (Finland), Procter & Gamble (U.S.), KCWW (U.S.), Asaleo Care Limited (Australia), HengAn (China), SHP Group (Hong Kong), Grigeo (Lithuania), Essity Aktiebolag (Sweden), Celtex spa (Italy), Lucart S.p.A. (Italy), SOFIDEL (Italy), Cartiere Carrara S.p.A. (Italy), APP (Asia Pulp & Paper) (Indonesia), MP hygiene (Germany), Industrie Cartarie Tronchetti S.p.A. (Italy), KP TISSUE INC. (Canada), Vinda International Holdings Limited (Hong Kong), Softys (Chile), Nova Tissue (England) COMINTER PAPER S.A. (Spain) |
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Market Opportunities |
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Market Definition
Tissue towel refers to paper towels that are utilized to dry the hands of individuals or clean surfaces such as floors, windows, or other surfaces. These products offer benefits such as prevention and promoting cleanliness with the recycling of these towels because of their quick absorbing technology. These are also known as disposable paper towels as they are meant to be used once and disposed of.
Global Tissue Towel Market Dynamics
Drivers
- Growth in Awareness Regarding Health and Hygiene
Growing awareness of health and hygiene is a significant driver in the market. Heightened concerns about personal and public health have increased the demand for disposable hand towels and other hygiene products. Consumers are more conscious of cleanliness, especially in the wake of health crises. This trend fuels market growth as individuals and institutions seek quality tissue towels to maintain sanitation, creating a sustained demand for these products in the global market.
- High Demand in Residential Applications
The high demand for tissue towels in residential applications is a driving force in the market. Tissue towels are essential for daily household activities, including cleaning, cooking, and personal hygiene. Increased urbanization and changing lifestyles contribute to a higher demand for these products. As more households incorporate tissue towels into their daily routines, the market experiences growth, catering to the needs of residential consumers and expanding the global tissue towel market.
Opportunities
- Increase in the Tourism and Hospitality Industry
The expanding tourism and hospitality industry presents an opportunity in the market. Hotels, restaurants, and other hospitality establishments require a consistent supply of tissue towels for their guests. With the growing travel and tourism sector, the demand for disposable tissue towels in these facilities is on the rise. Manufacturers can tap into this expanding market by providing specialized, quality products, catering to the needs of the hospitality industry, and driving growth in the market.
- Change in Consumer Lifestyle and Rapid Urbanization
Changes in consumer lifestyles, rapid urbanization, and the expansion of the hospitality industry collectively create a significant opportunity in the global tissue towel market. As the urban population increases and consumer preferences shift towards convenience and hygiene, the demand for tissue towels surges in both households and commercial establishments. The hospitality industry's growth further amplifies this opportunity, as hotels and restaurants require a steady supply of tissue towels, fostering market expansion and catering to evolving consumer needs.
Restraint/Challenge
- Environmental Concerns regarding the Production
Concerns related to the production of tissue towels can serve as a restraint in the market. These concerns encompass environmental issues, such as deforestation and the use of chemicals in the manufacturing process, which can lead to sustainability and eco-friendliness challenges. In addition, cost fluctuations in raw materials, like pulp, can impact production expenses. Balancing quality, sustainability, and cost can be a complex issue for manufacturers, potentially limiting market growth.
- Several environmental impacts
Multiple environmental impacts pose a challenge in the market. The production process can lead to deforestation and excessive water and energy consumption, raising concerns about sustainability. Furthermore, the disposal of used tissue towels contributes to waste and landfill issues. Consumers increasingly seek eco-friendly alternatives, pressuring manufacturers to adopt sustainable practices. Striking a balance between product quality and environmental responsibility presents a challenge for the industry, influencing consumer choices and market dynamics.
This tissue towel market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the tissue towel market market, contact data bridge market research for an analyst brief, our team will help you take an informed market decision to achieve market growth.
Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays
Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions. Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.
Expected Impact of Economic Slowdown on the Pricing and Availability of Products
When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.
Recent Developments
- In June 2022, Kruger announced that its affiliate Kruger Specialty Papers Holding L.P. completed the acquisition of Domtar’s pulp mill in Kamloops, British Columbia. This acquisition will also enable Kruger to secure the supply of high-quality pulp for some of its paper mills, including those in Quebec, where the company is investing about US$ 1 billion for the construction of two state-of-the-art tissue plants
- In September 2021, Metsä Tissue, part of Metsä Group, a forestry group promoting sustainable bio economy, started a new tissue line in Germany to provide sustainable hygiene products to the Western European region. With the new line, Metsä Tissue is aiming to serve the German’s and adjoining areas hygiene market predominantly with their Katrin brand
Global Tissue Towel Market Scope
The tissue towel market is segmented on the basis of product type, end-use, and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Product Type
- Rolled Towels
- Folded Towels
- Napkins & Luxury Towels
- Boxed Towels
End-Use
- Personal Care
- Home Care
- Healthcare
- Hospitality
- Commercial
- Others
Distribution Channel
- Direct Sales
- E-Commerce
- Retail Stores
- Others
Global Tissue Towel Market Regional Analysis/Insights
The tissue towel market is analyzed and market size insights and trends are provided by country, product type, end-use, and distribution channel as referenced above.
The countries covered in the market report are U.S., Canada, Mexico, Brazil, Argentina, rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, U.A.E., Saudi Arabia, Egypt, South Africa, Israel, and rest of Middle East and Africa.
Europe is expected to dominate the market due to new product launches and rising awareness about hygiene in the region. North America is expected to grow at the fastest rate due to the large population, rising disposable incomes, and increasing awareness about hygiene in the region
The country section of the report also provides individual market impacting factors and changes in regulations in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Global Tissue Towel Market Share Analysis
The tissue towel market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to tissue towel market.
Some of the major players operating in the tissue towel market are:
- Kruger Inc. (Canada)
- Wepa (Germany)
- Cascades Inc. (Canada)
- Georgia-Pacific (U.S.)
- METSÄ TISSUE (Finland)
- Procter & Gamble (U.S.)
- KCWW (U.S.)
- Asaleo Care Limited (Australia)
- HengAn (China)
- SHP Group (Hong Kong)
- Grigeo (Lithuania)
- Essity Aktiebolag (Sweden)
- Celtex spa (Italy)
- Lucart S.p.A. (Italy)
- SOFIDEL (Italy)
- Cartiere Carrara S.p.A. (Italy)
- APP (Asia Pulp & Paper) (Indonesia)
- MP hygiene (Germany)
- Industrie Cartarie Tronchetti S.p.A. (Italy)
- KP TISSUE INC. (Canada)
- Vinda International Holdings Limited (Hong Kong)
- Softys (Chile)
- Nova Tissue (England)
- COMINTER PAPER S.A. (Spain)
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Research Methodology
Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
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