Global Tahini Market – Industry Trends and Forecast to 2029

Tahini Market Analysis and Size

Increasing international adoration for traditional Middle Eastern grace, including baba ghanoush, hummus, falafel pitas, and other authentic cookery, is expected to continue to be a protuberant factor motivating demand for the product. Furthermore, the growing use of sesame seed-based tahini in energy drinks and salads, among other applications, is expected to significantly impact the tahini industry's growth.

Data Bridge Market Research analyses that the tahini market was growing at a value of USD 1.47 billion in 2021 and is expected to reach the value of USD 2.31 billion by 2029, at a CAGR of 5.80% during the forecast period of 2022-2029. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, patent analysis and consumer behaviour.

Tahini Market Scope and Segmentation

Market Definition

Tahini is a condiment made from roasted ground hulled sesame that is used in various Eastern Mediterranean, Middle Eastern, and South Caucasus cuisines, along with baba ghanoush, hummus, and halva.

Tahini Market Dynamics

Drivers

• Growing popularity from different regions and health benefits associated with tahini

Tahini become popular in Western culture as it is one of the essential components of a good hummus. Tahini is the staple of many Middle Eastern dishes, in addition to hummus. Tahini has been titled as one of the "mother sauces" due to its versatility and depth of flavour. Apart from the taste, it has excellent health benefits. Tahini contains a lot of mono and polyunsaturated fats, which are good for your heart and overall health.

The growing trend of consuming cultural food as well as wide range of applications

The product has a wide range of applications, including salad dressings, sauces, confectioneries, dips, and bakeries. Availability of a wide range of products such as kosher, gluten-free, non-GMO, vegan, free of synthetic preservatives, and so on will increase demand for the product. Consumption and demand for traditional foodstuffs have increased significantly as a result of an increasing preference for home-cooked meals. As the traditional food, Tahini is expected to see significant consumption as the demand for cultural foods grows. Similarly, there has been a trend among customers toward spiced and fit food products, which is likely to boost tahini consumption and development.

Opportunity

Tahini products are gaining popularity as consumers and chefs find new ways to use the creamy, nutrient-rich condiment. Tahini products face fierce competition, particularly in foreign markets, because they are a symbol of culinary culture. In addition, market consumers expect innovation in terms of consistency/ingredients/flavours in their products. Adding to the market's evolving trend of flavoured product consumption is paving the way for product innovations in the market landscape.

Restraints

The evolution of various market key players can result in intense competition. Furthermore, the availability of low-cost alternatives may pose a challenge for tahini users. In addition, rising demand, particularly in the West, will be difficult to meet due to a scarcity of raw materials.

This tahini market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the tahini market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Tahini Market

Over the last 18 months, almost every industry in the world has suffered a setback. This is due to significant disruptions in their respective manufacturing and supply-chain operations due to various precautionary lockdowns and other restrictions imposed by governing authorities worldwide. The same is for the global market for tahini. Furthermore, consumer demand has subsequently decreased as people are now more focused on eliminating non-essential expenses from their respective budgets as the general economic status of most people has been severely impacted by this outbreak. These factors are expected to weigh on the revenue trajectory of the global Tahini market over the forecast period.

Recent Development

• NuttZo recently launched its first savoury spread, NuttZo 5-Seed Tahini Fusion, in 2021. The combination is a first-of-its-kind tahini-style seed butter made with organic sesame, flax, sunflower, pumpkin, and chia seeds.
• Soom Foods introduced New Dark Chocolate Sea Salt Tahini in 2021, which is a creamy sesame tahini blended with premium cocoa powder.
• Tahini sauces are primarily used by consumers when preparing Middle Eastern cuisines. Zeinas launched Tahini in squeeze bottles in 2021.

Global Tahini Market Scope

The tahini market is segmented on the basis of product type, packaging type & distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product type

• Pasta & Spreads
• Dips
• Deserts
• Sauces
• Others

Packaging type

• Bottles & Jars
• Tubs
• Others

Distribution channel

• Store based
• Non store based

Tahini Market Regional Analysis/Insights

The tahini market is analysed and market size insights and trends are provided by country, product type, packaging type & distribution channel format as referenced above.

The countries covered in the tahini market report are U.S., Canada and Mexico in North America, Germany, Sweden, Poland, Denmark, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

The Middle East and Africa were the largest markets, and this position will be maintained throughout the forecast period. Oman, Jordan, Israel, Lebanon, and Saudi Arabia are the major revenue generators in this region. Promising government strategies for organisational development and increased customer per capita earnings are likely to provide market development opportunities.

North America is expected to be a rapidly growing market. The growing popularity of Mediterranean and Middle Eastern foods and an increase in demand for traditional Arabic tastes within the state are likely to drive market growth. Furthermore, the product is expected to be improved regularly.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Tahini Market Share Analysis

The tahini market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to tahini market.

Some of the major players operating in the tahini market are:

• SESAJAL S.A. de C.V. (Mexico)
• Kevala (U.S.)
• Carwari International Pty. Ltd. (Australia)
• Haitoglou Bros S.A. (Greece)
• El Rashidi El Mizan (Egypt)
• Mounir Bissat Factories (Lebanon)
• Dipasa USA Inc.(U.S.)
• Halwani Bros. Co., Ltd. (Greece)
• Prince Tahina Ltd. (Egypt)
• Al Wadi Al Akhdar (Lebanon)
• A.O. Ghandour & Sons (Lebanon)
• Sunshine International Foods, Inc. (U.S.)

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