Global Stoma/Ostomy Care Market – Industry Trends and Forecast to 2031

Stoma/Ostomy Care Market Analysis and Size

The Centers for Disease Control and Prevention (CDC) reports that about 3 million adults in the U.S. have inflammatory bowel disease (IBD). This condition, including Crohn's disease and ulcerative colitis, is rising globally, driving market growth. Ostomy procedures, which redirect bodily waste through an abdominal opening, serve as vital interventions. Creating a new passage for waste to exit the body, ostomies can facilitate healing of damaged digestive organs and protect the abdominal cavity.

Global stoma/ostomy care market size was valued at USD 3.92 billion in 2023 and is projected to reach USD 6.11 billion by 2031, with a CAGR of 5.70% during the forecast period of 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include depth expert analysis, patient epidemiology, pipeline analysis, pricing analysis, and regulatory framework.

Report Scope and Market Segmentation       

Market Definition

An ostomy device is a specialized medical apparatus designed to manage waste from surgically rerouted bodily systems such as the colon, ileum, or bladder, creating a stoma for waste expulsion. Conditions such as congenital disabilities, bladder cancer, or inflammatory bowel disease may require ostomy procedures. Ostomies come in three primary types: colostomy, urostomy, and ileostomy, each tailored to address specific medical needs and ensure proper waste management for individuals with diverse health challenges.

Stoma/Ostomy Care Market Dynamics

Drivers

• Increasing Healthcare Expenditure Enhances Patient Comfort

As healthcare budgets expand, there is a greater capacity for investment in innovative stoma care products and services. This enables the development and adoption of advanced technologies, such as improved ostomy pouching systems and accessories, enhancing patient comfort and quality of life. Moreover, higher healthcare spending allows for better education and support programs for ostomates, promoting awareness and adherence to proper stoma care practices. Overall, growing healthcare expenditure plays a pivotal role in driving innovation, accessibility, and quality of care within the stoma/ostomy care market.

• Growing Technological Advancements Increases the Demand for Ostomy Procedures

Technological advancements in stoma/ostomy care have significantly improved product efficacy, comfort, and ease of use, thereby driving market growth. Innovations such as skin-friendly adhesives, leak-proof designs, and odor control mechanisms enhance patient satisfaction and quality of life post-surgery. Advanced materials and manufacturing processes have led to the development of more durable and discreet ostomy bags and accessories. These technological advancements cater to the evolving needs of patients, promoting greater adoption of stoma/ostomy care products and driving market expansion.

Opportunities

• Rise in the Usage of Ostomy Drainage Bags Leads to the Adoption of Ostomy Care

Ostomy bags serve as vital tools for collecting urine or stool post-surgery, often as a last resort for managing conditions such as ulcerative colitis (U.C.) when conventional treatments fail. With nearly 1 in 500 Americans reliant on ostomy drainage bags, and around 30% of U.C. patients requiring them at some stage, their necessity is evident. For some, such as those undergoing colon removal due to cancer, ostomy bags become a permanent fixture. Fortunately, modern bags and pouches are discreet, easily worn under various clothing, contributing to increased acceptance and utilization, thereby positively impacting demand forecasts in the ostomy care market.

The introduction of the ModaViostomy bag range by Pelican Healthcare Ltd. in June 2021 aligns with the increasing usage of ostomy drainage bags, driving growth in the stoma/ostomy care market. It offers innovative disposable stoma devices through which Pelican Healthcare Ltd. caters to the growing demand for advanced ostomy care solutions, thus strengthening its position as a leading manufacturer in the U.K. and Ireland healthcare sectors

• Increasing Cases of Colorectal Cancer leads to the Demand for Ostomy Care Solutions

The increasing cases of colorectal cancer worldwide, with an anticipated 70% rise by 2030 and approximately 57,528 new cases reported in Germany in 2021, are significant drivers of the stoma/ostomy care market. Colorectal cancer surgeries often necessitate ostomy procedures, leading to a higher demand for ostomy care products such as stoma bags. This growing prevalence underscores the critical need for effective ostomy care solutions to support patients post-surgery. Consequently, healthcare providers and patients seek advanced ostomy care options, fueling innovation and investment in the stoma/ostomy care market to meet the rising demand and enhance patient outcomes.

Restraints/Challenges

• High Cost Constraints Limits the Adoption of Stoma/Ostomy Care Products

Ostomy care products can incur substantial expenses, including the initial purchase of devices and ongoing expenses for supplies such as pouches and accessories. These costs can be burdensome for patients, particularly those without adequate insurance coverage or limited financial resources. Additionally, in regions with limited healthcare funding or reimbursement policies, affordability issues may arise, leading to reduced access to essential ostomy care products and services. As a result, cost constraints can hinder patient adherence, limit market growth, and impact overall quality of life for ostomy patients.

• Risks Associated with Surgical Procedures Reduces the Number of Potential Patients

Surgical interventions such as colostomies or ileostomies carry inherent risks, including infection, bleeding, and complications related to anesthesia. These risks can deter patients from undergoing ostomy procedures, reducing the number of potential users for ostomy care products. Furthermore, fear of surgical complications may lead healthcare providers to explore alternative treatment options, impacting the demand for ostomy care solutions.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Developments

• In January 2023, OstomyCure achieved a significant milestone by completing patient recruitment for its clinical trial of TIES, a groundbreaking titanium port implant designed to manage stomas effectively. The technology allows for convenient opening and closure of the stoma, promising improved patient outcomes
• In February 2022, HR Pharmaceuticals, Inc. launhced Vitus Ostomy Care, a comprehensive line of accessories aimed at enhancing stoma and skin protection while ensuring a secure seal. This product launch reflects the company's commitment to advancing ostomy care and addressing patient needs
• In June 2021, Welland launched Aurum Plus, a new range of ostomy pouches offering closed, drainable, and urostomy options. This launch underscores Welland's dedication to providing ostomates with diverse choices for enhanced comfort and confidence in managing their condition
• In May 2021, ConvaTec and Vizient extended their partnership, ensuring continued access to high-quality ostomy products and support programs such as me+TM for patients across the care continuum. This agreement reaffirms ConvaTec's commitment to meeting the evolving needs of ostomy patients through collaborative efforts

Stoma/Ostomy Care Market Scope

The market is segmented on the basis of product, surgery type, system type, skin barrier, application and end users. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product

• Ostomy Bags
• Ostomy Accessories
  • Pastes and powders
  • Creams
  • Cleansers
  • Deodorants
  • Tapes
  • Adhesive removers and pouches

Surgery type

• Ileostomy
• Colostomy
• Urostomy

System type

• One-piece system
• Two-piece system

Skin Barrier

• Usability
• Drainable
• Closed-end

Shape of Skin Barrier

• Flat
• Convex
• Accessories

Application

• Cancer
• Inflammatory Bowel Disease
• Bowel Obstruction
• Fecal Incontinence
• Trauma and Infection

 End Users

• Ambulatory Surgical Centers
• Hospitals
• Home Care
• Others

Stoma/Ostomy Care Market Regional Analysis/Insights

The market is analyzed and market size insights and trends are provided by country, product, surgery type, system type, skin barrier, application and end users as referenced above.

The countries covered in the market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

North America dominates the market, primarily driven by the increasing incidence of inflammatory bowel disease (IBD) and heightened awareness surrounding ostomy care and stoma surgeries. Additionally, the region's aging population signifies a potential surge in the prevalence of cancers affecting the colon, bladder, and IBD-related complications, further bolstering market growth. These factors collectively contribute to North America's prominent role in shaping the landscape of stoma/ostomy care, emphasizing the importance of tailored solutions to address the evolving needs of patients.

Asia-Pacific region is expected to witness the highest growth rate, driven by several factors. The presence of developing economies within the region is fostering robust economic growth and increasing healthcare expenditures. Additionally, the steady growth of the population across Asia-Pacific countries is expanding the potential market for healthcare services and products. These combined factors create a conducive environment for significant advancements and investments in the healthcare sector, propelling the region towards substantial growth opportunities in the coming years.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Healthcare Infrastructure Growth Installed base and New Technology Penetration

The market also provides you with detailed market analysis for every country growth in healthcare expenditure for capital equipment, installed base of different kind of products for market, impact of technology using life line curves and changes in healthcare regulatory scenarios and their impact on the market. The data is available for historic period 2016-2021.

Competitive Landscape and Stoma/Ostomy Care Market Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Some of the major players operating in the market are:

• Coloplast Corp (U.S.)
• Hollister Incorporated (U.S.)
• ConvaTec Group PLC (U.K.)
• Salts Healthcare (U.K.)
• B. Braun SE (Germany)
• 3M (U.S.)
• ALCARE Co., Ltd. (Japan)
• Flexicare (Group) Limited (U.K.)
• Henkel Chile Ltda (Germany)
• Marlen Manufacturing & Development Company (U.S.)
• Nu-Hope Laboratories, Inc. (U.S.)
• OxMed International GmbH (Germany)
• Smith+Nephew (U.K.)
• Torbot Group, Inc. (U.S.)
• Welland Medical Limited (U.K.)
• BAE Systems (U.K.)
• EuroMed (Germany)
• FNC Medical (U.S.)
• Cymed (U.S.)

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