Global Snacks Bars Market
Market Size in USD Billion
CAGR :
% 
 Forecast Period |
2024 –2031 |
 Market Size (Base Year) |
USD 25.40 Billion |
 Market Size (Forecast Year) |
USD 36.79 Billion |
 CAGR |
% |
| Major Markets Players |
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Global Snacks Bars Market Segmentation, By Product Type (Cereal Bars, Energy Bars, and Others), Distribution Channels (Supermarkets/Hypermarkets, Convenience Stores, Speciality Stores, Online, and Others) – Industry Trends and Forecast to 2031.
Snacks Bars Market Analysis
The snack bars market is experiencing substantial growth, driven by the increasing demand for convenient, healthy, and on-the-go snack options. Consumer's busy lifestyles and the growing awareness of health and wellness are fueling the popularity of snacks bars. These bars offer a quick energy boost, making them a popular choice among athletes and fitness enthusiasts. Moreover, the rising preference for protein-rich and low-sugar snack bars is propelling market growth. Innovations in flavors and ingredients, along with the introduction of organic and gluten-free options, are further expanding the market.
Snacks Bars Market Size
The global snacks bars market size was valued at USD 25.40 billion in 2023 and is projected to reach USD 36.79 billion by 2031, with a CAGR of 4.74% during the forecast period of 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, pricing analysis, brand share analysis, consumer survey, demography analysis, supply chain analysis, value chain analysis, raw material/consumables overview, vendor selection criteria, PESTLE Analysis, Porter Analysis, and regulatory framework.
Snacks Bars Market Trends
“Rising Demand for Health-Conscious and Functional Snacks Bars”
The increasing focus on health and wellness is significantly driving the demand for snacks bars that offer functional benefits. Consumers are no longer just seeking a quick bite but are looking for snacks that provide specific health advantages. Snacks bars that support improved digestion, enhanced energy levels, and muscle recovery are becoming increasingly popular as people seek to integrate their dietary choices with their health goals. This trend is reflective of a broader movement towards functional foods that offer more than just basic nutrition.
In addition to functional benefits, the clean label trend is profoundly influencing the snack bar market. Many consumers are becoming more discerning about what they eat, demanding transparency in ingredient lists and favoring products that are free from artificial additives, preservatives, and other synthetic components. Brands are responding to this demand by highlighting natural ingredients and clean production processes, which resonate with health-conscious shoppers seeking products that align with their lifestyle choices. This trend is expanding the market for snacks bars by accommodating diverse dietary preferences and contributing to the overall growth of the functional and clean-label snack bar segments.
Report Scope and Market Segmentation
|
Attributes |
Snacks Bars Key Market Insights |
|
Segmentation |
By Product Type: Cereal Bars, Energy Bars, and Others By Distribution Channels: Supermarkets/Hypermarkets, Convenience Stores, Speciality Stores, Online, and Others |
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Countries Covered |
U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa, Brazil, Argentina, Rest of South America |
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Key Market Players |
Abbott Laboratories (U.S.), Associated British Foods plc (U.K.), Ferrero International SA (Italy), General Mills Inc. (U.S.), Halo Foods Ltd (U.K.), Kellogg Company (U.S.), Lotus Bakeries (Belgium), Mars Incorporated (U.S.), Mondelēz International Inc. (U.S.), Nestlé SA (Switzerland), PepsiCo Inc. (U.S.), Post Holdings Inc. (U.S.), Simply Good Foods Co. (U.S.), The Hershey Company (U.S.) |
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Market Opportunities |
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Value Added Data Infosets |
In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, pricing analysis, brand share analysis, consumer survey, demography analysis, supply chain analysis, value chain analysis, raw material/consumables overview, vendor selection criteria, PESTLE Analysis, Porter Analysis, and regulatory framework. |
Snacks Bars Market Definition
Snacks bars are convenient, portable food products that are designed to provide a quick and nutritious snack option. They are typically made from a combination of cereals, nuts, seeds, fruits, and other ingredients, and are available in various types such as energy bars, protein bars, and granola bars. Snacks bars are popular for their ability to provide an energy boost and nutritional benefits, making them a preferred choice for on-the-go consumption.
Snacks Bars Market Dynamics
Drivers
- Increasing Demand for Convenient and Healthy Snacks
With modern consumers juggling multiple responsibilities and often lacking time for traditional meals, snacks bars provide a quick and nutritious solution that fits seamlessly into their busy schedules. These portable snacks are ideal for on-the-go consumption, offering an easy way to maintain energy levels throughout the day. Snacks bars often come packed with essential vitamins, minerals, and other nutrients, making them an attractive choice for those looking to make healthier eating choices without sacrificing convenience. Busy lifestyles and the growing focus on health and wellness are driving the demand for convenient snack options such as healthy snack bars.
- Rising Popularity of Protein-Rich and Low-Sugar Snacks bars
Consumers are increasingly opting for snacks bars that are high in protein and low in sugar, as these products align with their health and fitness goals. Protein-rich snack bars are particularly favored by fitness enthusiasts and athletes who seek to support muscle recovery and maintain energy levels. Simultaneously, there is a growing awareness about the adverse effects of excessive sugar consumption, leading consumers to prefer low-sugar alternatives. The availability of a wide range of flavors and ingredient combinations further enhances the appeal of protein-rich and low-sugar snacks bars. These products cater to diverse taste preferences while providing the nutritional benefits that health-conscious consumers desire, thereby driving their popularity in the market.
Opportunities
- Growing Popularity of Plant-Based Snacks bars
With more consumers adopting vegetarian or vegan lifestyles, the demand for snacks that align with these dietary preferences is on the rise. Plant-based snacks bars cater to health-conscious consumers who prioritize natural, minimally processed foods that support overall well-being. These bars often include ingredients like nuts, seeds, legumes, and whole grains, which are rich in essential nutrients and fiber. Additionally, plant-based snacks bars appeal to those seeking sustainable food options, as they typically have a lower environmental impact compared to animal-based products. The trend towards plant-based diets is creating significant opportunities for the development of vegan snacks bars made with plant-based proteins and ingredients.
- Innovations in Functional Ingredients
Advancements in ingredient technologies are enabling the incorporation of functional ingredients in snacks bars, offering specific health benefits that go beyond basic nutrition. These functional ingredients include probiotics for improved digestion, adaptogens for stress relief, and superfoods for enhanced energy and overall health. The ability to target particular health concerns and provide added value through these ingredients is driving innovation in the snack bar market. As a result, the incorporation of these advanced ingredients is boosting the appeal of snacks bars, creating opportunities for market growth, and encouraging continuous product development.
Restraints/Challenges
- High Production Costs
The production of high-quality snacks bars involves significant costs, primarily due to the need for premium ingredients, specialized manufacturing processes, and attractive packaging. Sourcing top-notch ingredients, such as organic nuts, seeds, and superfoods, often comes at a higher price, which directly impacts the overall production cost. Packaging also plays a crucial role in preserving freshness and appealing to consumers, adding another layer of cost. These high production costs can affect the pricing and affordability of snacks bars, making it challenging for manufacturers to compete.
- Intense Competition and Market Saturation
The snacks bars market is characterized by intense competition and a high degree of market saturation, with numerous brands competing for consumer attention. Established players, as well as new entrants, continually strive to capture market share by offering innovative flavors, functional ingredients, and unique packaging. This competitive landscape can make it difficult for new brands to establish themselves and for existing brands to maintain their market position.
This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays
Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.
Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.
Expected Impact of Economic Slowdown on the Pricing and Availability of Products
When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.
Global Snacks Bars Market Scope
The market is segmented on the basis of product type and distribution channels. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Product Type
- Cereal Bars
- Granola/Muesli Bars
- Others
- Energy Bars
- Others
Distribution Channels
- Supermarkets/Hypermarkets
- Convenience Stores
- Speciality Stores
- Online
- Others
Global Snacks Bars Market Regional Analysis
The market is analyzed and market size insights and trends are provided by country, product type, and distribution channels as referenced above.
The countries covered in the market are U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, Saudi Arabia, U.A.E., South Africa, Egypt, Israel, rest of Middle East and Africa, Brazil, Argentina, and rest of South America.
North America is expected to dominate the market due to the growing consumer preference for healthy and convenient snack options. As health consciousness continues to rise, consumers in North America are increasingly seeking snacks bars that offer nutritional benefits and align with their dietary goals. The well-established retail infrastructure and high disposable incomes further support this trend.
Asia-Pacific is expected to be the fastest growing due to several factors, including increasing consumer awareness of the health benefits associated with protein bars. The region's globalization and westernization trends are also playing a significant role, as traditional eating habits evolve and more consumers adopt modern dietary practices. Additionally, changing lifestyles and rising personal disposable incomes are contributing to the growing demand for snacks bars across Asia-Pacific.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Global Snacks Bars Market Share
The market competitive landscape provides details by competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.
Snacks Bars Market Leaders Operating in the Market Are:
- Abbott Laboratories (U.S.)
- Associated British Foods plc (U.K.)
- Ferrero International SA (Italy)
- General Mills Inc. (U.S.)
- Halo Foods Ltd (U.K.)
- Kellogg Company (U.S.)
- Lotus Bakeries (Belgium)
- Mars Incorporated (U.S.)
- Mondelēz International Inc. (U.S.)
- Nestlé SA (Switzerland)
- PepsiCo Inc. (U.S.)
- Post Holdings Inc. (U.S.)
- Simply Good Foods Co. (U.S.)
- The Hershey Company (U.S.)
Latest Developments in Snacks Bars Market
- In July 2023, Emirates Snack Foods (ESF) and Hershey announced a strategic partnership aimed at expanding Hershey's product portfolio and increasing their presence in the regional snacking market.
- In May 2023, Nestlé's Milo introduced a new protein snack bar that provides 6 grams of protein and is a source of fiber. These snacks bars are priced at USD 8 for a pack of 180 grams, or six bars, and are available at Coles and independent grocery stores throughout Australia
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Research Methodology
Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
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