Global Shortenings Market – Industry Trends and Forecast to 2028

Market Analysis and Insights of Shortenings Market

Data Bridge Market Research analyses that the global shortenings market will project a CAGR of 4.67% for the forecast period of 2021-2028. Growth and expansion of the food and beverages industry, surging demand for baked goods and other bakery products, rising consumer consciousness towards high quality nutritional products and increasing personal disposable income by the major companies are the major factors attributable to the growth of shortenings market.

Shortening is a food ingredient that is used to make the food item crumbly, flaky and tender. Shortenings are the solid vegetable fats that are obtained out by hydrogenating, or solidifying the vegetable oils.

Rising focus on development and consumption of fat-free food products and surge in the awareness in regards to maintaining health and fitness are the major factors fostering the growth of the market. Changing lifestyle, growing technological advancements in the field of food technology and rising demand for plant-sourced shortenings over animal-sourced shortenings are other important factors acting as market growth determinants. Developing tastes and preferences of consumers will further induce growth in the market value.

However, rising availability of functional foods will pose a major challenge to the growth of the market. Lack of awareness and knowledge in the underdeveloped economies will also hamper the market growth rate. Also, concerns in regards to the loss of nutritional value in the process of manufacturing will yet again derail the market growth rate.

This shortenings market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localised market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on shortenings market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Global Shortenings Market Scope and Market Size

The shortenings market is segmented on the basis of source, raw materials, process, form, certifications, nature, ingredients, variant, distribution channel, application and end use. The growth among segments helps you analyse niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.

• On the basis of source, the global shortenings market is segmented into vegetable and animal.
• On the basis of raw materials, the shortenings market is segmented into soybeans, rapeseeds, sunflower seeds, palm and palm kernel, maize, coconut, castor, linseed, groundnut, cotton and sesame.
• On the basis of process, the shortenings market is segmented into fractionisation, hydrogenation, interesterification and edible oil production process.
• On the basis of form, the shortenings market is segmented into solid and liquid. Solid segment is sub-segmented into powder and block.
• On the basis of certifications, the shortenings market is segmented into organic, non-GMO, vegan, kosher and gluten-free.
• On the basis of nature, the shortenings market is segmented into organic and conventional.
• On the basis of ingredients, the shortenings market is segmented into oil, lard, tallow, butter and others.
• On the basis of variant, the shortenings market is segmented into liquid, solid, all-purpose, cake/icing, emulsified, high stability and others.
• On the basis of distribution channel, the shortenings market is segmented into direct/B2B and indirect/B2C. Indirect/B2C segment is sub-segmented into store-based channel and online retailers. Store-based channel segment is further bifurcated into hypermarket/supermarket, convenience stores, modern grocery stores, discount stores, traditional stores and others.
• On the basis of application, the shortenings market is segmented into bakery, confectionary, ice cream, dairy, snacks and savoury, animal feed, non-edible hard fats, frying and others.
• On the basis of end use, the shortenings market is segmented into retail/household, food service/HoReCa and food processor.

Shortenings Market Country Level Analysis

The shortenings market is analyses and market size, volume information is provided by country, source, raw materials, process, form, certifications, nature, ingredients, variant, distribution channel, application and end use as referenced above.

The countries covered in the shortenings market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa(MEA) as a part of Middle East and Africa(MEA).

North America region dominates the shortenings market and will continue to during the forecast period owing to the rising consumption of bakery products. Asia-Pacific is set to undergo substantial gains during the forecast period and will project the highest CAGR owing to the growth and expansion of confectionary industry.

The country section of the shortenings market report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as consumption volumes, production sites and volumes, import export analysis, price trend analysis, cost of raw materials, down-stream and upstream value chain analysis are some of the major pointers used to forecast the market scenario for individual countries. Also, presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Shortenings Market Share Analysis

The shortenings market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to shortenings market.

The major players covered in the shortenings market report are Namchow Chemical Industrial Co., Ltd., Cargill, Incorporated., «NMGK» Group, FUJI OIL CO., LTD., Yildiz Holding Inc., Conagra Brands, Inc., ADM, Bunge Limited, Wilmar International Ltd, Ventura Foods, IFFCO, AAK AB, Associated British Foods plc, The J.M. Smucker Company, Nutiva Inc., Premium Vegetable Oils Sdn Bhd, FEDIOL aisbl, INTERCONTINENTAL SPECIALTY FATS SDN. BHD., Manildra Group and Natu'oil Services Inc among other domestic and global players. Market share data is available for Global, North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA) and South America separately. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.

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