Global Rice Protein Based Infant Formula Market Size, Share and Trends Analysis Report – Industry Overview and Forecast to 2032

Rice Protein Based Infant Formula Market Size

• The global rice protein based infant formula market size was valued at USD 120.50 million in 2024 and is expected to reach USD 197.93 million by 2032, at a CAGR of 6.4% during the forecast period
• The market growth is largely fuelled by the increasing prevalence of lactose intolerance and cow’s milk allergy among infants, rising consumer preference for plant-based and hypoallergenic nutrition, and growing awareness about the benefits of rice protein as a gentle alternative for infant digestion
• Rising adoption of organic and clean-label infant formulas, along with advancements in formulation technology to enhance taste and nutritional profile, further supports market expansion

Rice Protein Based Infant Formula Market Analysis

• The rice protein based infant formula market is witnessing steady growth, driven by the rising prevalence of lactose intolerance and cow’s milk allergy among infants, which is increasing demand for plant-based and hypoallergenic nutrition options
• Growing consumer awareness about the benefits of rice protein, including its digestibility and low allergenic potential, is further boosting market adoption
• North America dominated the rice protein based infant formula market with the largest revenue share in 2024, driven by rising awareness of lactose intolerance, cow’s milk protein allergy, and growing preference for plant-based nutrition among caregivers
• Asia-Pacific region is expected to witness the highest growth rate in the global rice protein based infant formula market, driven by expanding middle-class populations, increasing adoption of plant-based nutrition, and local manufacturing of affordable rice protein formulas
• The Formulated segment held the largest market revenue share in 2024, driven by the increasing demand for ready-to-feed, nutritionally balanced rice protein formulas. These products provide convenience for caregivers while ensuring consistent nutrient intake, making them highly preferred in infant nutrition

Report Scope and Rice Protein Based Infant Formula Market Segmentation 

Rice Protein Based Infant Formula Market Trends

Rising Adoption of Plant-Based Infant Nutrition

• The growing preference for rice protein-based infant formulas is transforming the infant nutrition landscape by offering a hypoallergenic, easily digestible alternative to traditional dairy-based formulas. The availability of plant-based options allows caregivers to provide nutrition suited to infants with lactose intolerance or cow’s milk protein allergies, improving infant health outcomes
• Increasing demand for specialized formulas in urban and health-conscious populations is accelerating the adoption of rice protein-based products. These formulas are particularly effective in regions with high awareness of infant nutrition and food sensitivities, helping reduce digestive issues and supporting optimal growth
• The affordability and convenience of ready-to-use rice protein formulas are making them attractive for routine infant feeding, leading to improved dietary management. Caregivers benefit from consistent nutrient intake without complex preparation, ultimately supporting overall infant health and development
  • For instance, in 2023, several infant nutrition brands reported higher caregiver satisfaction and reduced incidence of gastrointestinal issues after introducing rice protein-based formulas, demonstrating improved tolerance and feeding adherence
• While rice protein-based formulas are gaining traction, their impact depends on product innovation, taste optimization, and accessibility. Manufacturers must focus on nutritional quality, convenient packaging, and awareness campaigns to fully capitalize on this growing demand

Rice Protein Based Infant Formula Market Dynamics

Driver

Increasing Awareness About Lactose Intolerance And Food Allergies

• The rise in lactose intolerance and cow’s milk protein allergies among infants is pushing both caregivers and pediatricians to prioritize plant-based alternatives. Rice protein formulas provide a safe and effective solution, prompting strong growth in the market
• Parents are increasingly aware of the long-term health implications of undiagnosed food sensitivities, including digestive issues and poor nutrient absorption. This awareness has led to regular adoption of hypoallergenic formulas, even among small families
• Public health initiatives and pediatric nutrition programs have strengthened awareness about alternative infant nutrition options. Educational campaigns highlighting the benefits of rice protein-based formulas help caregivers make informed feeding choices
  • For instance, in 2022, global pediatric nutrition guidelines emphasized the use of hypoallergenic and plant-based formulas for infants at risk of allergies, boosting demand for rice protein products in healthcare and retail settings
• While awareness and institutional support are driving the market, there is still a need to enhance availability, ensure affordability, and educate caregivers on proper usage to sustain long-term adoption

Restraint/Challenge

High Cost Of Specialized Formulas And Limited Accessibility In Certain Regions

• The high price of rice protein-based infant formulas compared to standard dairy-based formulas makes them less accessible for price-sensitive consumers. This limits widespread usage, particularly in developing regions
• In many areas, there is a lack of awareness and guidance from healthcare professionals about specialized formulas. The absence of proper distribution and information reduces timely adoption and optimal use
• Market penetration is further restricted by supply chain challenges, including inconsistent availability in retail and online channels. Caregivers in remote regions often rely on traditional formulas, which may not suit infants with allergies
  • For instance, in 2023, surveys in certain developing countries revealed that over 60% of families with infants at risk of allergies could not access rice protein-based formulas due to high prices and limited distribution
• While product innovation continues, addressing cost and accessibility remains crucial. Market stakeholders must focus on affordable formulations, educational campaigns, and scalable distribution solutions to bridge the gap and unlock long-term market potential

Rice Protein Based Infant Formula Market Scope

The market is segmented on the basis of type, product type, form, infant age, and distribution channel.

• By Type

On the basis of type, the market is segmented into Formulated and Unformulated. The Formulated segment held the largest market revenue share in 2024, driven by the increasing demand for ready-to-feed, nutritionally balanced rice protein formulas. These products provide convenience for caregivers while ensuring consistent nutrient intake, making them highly preferred in infant nutrition.

The Unformulated segment is expected to witness the fastest growth rate from 2025 to 2032, due to its flexibility for custom preparation and suitability for infants with specific dietary requirements. Unformulated formulas allow caregivers to adjust concentration and composition, offering personalized feeding solutions.

• By Product Type

On the basis of product type, the market is segmented into Standard Formula, Toddler Formula, Follow-On Formula, and Special Formula. The Standard Formula segment held the largest revenue share in 2024, driven by its wide acceptability and suitability for general infant nutrition needs. These formulas provide balanced nutrition and are widely recommended by healthcare professionals.

The Special Formula segment is expected to witness the fastest growth rate from 2025 to 2032, due to increasing awareness about food allergies, lactose intolerance, and specific dietary requirements. Special formulas cater to infants with unique nutritional needs, enhancing market adoption.

• By Form

Based on form, the market is categorized into Non-GMO and GMO. The Non-GMO segment held the largest share in 2024, driven by growing consumer preference for clean-label, naturally sourced ingredients and perceived health benefits. Non-GMO formulas are trusted for safety and quality, especially in infant nutrition.

The GMO segment is expected to witness the fastest growth rate from 2025 to 2032, owing to its cost-effectiveness and enhanced nutritional fortification options. GMO formulas allow manufacturers to optimize protein content and functional nutrients efficiently.

• By Infant Age

The market is segmented into 0-6 Months, 6-12 Months, and 1-3 Years. The 0-6 Months segment held the largest share in 2024, driven by high demand for early-life nutrition and allergy-sensitive formulas. This age group requires carefully balanced proteins and micronutrients for optimal growth.

The 6-12 Months segment is expected to witness the fastest growth rate from 2025 to 2032, due to increasing awareness of follow-on nutrition and the need for complementary feeding options. Formulas for this age group help bridge nutritional gaps during weaning.

• By Distribution Channel

The market is classified into Store-Based Retailer and Non-Store Retailer. Store-Based Retailer dominated in 2024, due to product availability, trust, and visibility in supermarkets, pharmacies, and specialty stores. Caregivers prefer physical stores for convenient access and expert guidance.

Non-Store Retailer is expected to witness the fastest growth rate from 2025 to 2032, owing to the rapid adoption of e-commerce, online marketplaces, and direct-to-consumer sales models. These channels offer convenience, broader product choices, and competitive pricing.

Rice Protein Based Infant Formula Market Regional Analysis

• North America dominated the rice protein based infant formula market with the largest revenue share in 2024, driven by rising awareness of lactose intolerance, cow’s milk protein allergy, and growing preference for plant-based nutrition among caregivers
• Consumers in the region highly value the hypoallergenic properties, digestibility, and balanced nutrient profile offered by rice protein formulas, supporting infant growth and overall health
• This widespread adoption is further supported by well-established retail channels, high disposable incomes, and recommendations from healthcare professionals, establishing rice protein formulas as a preferred solution for infant nutrition

U.S. Rice Protein Based Infant Formula Market Insight

The U.S. market captured the largest revenue share within North America in 2024, fueled by increasing demand for hypoallergenic, non-GMO, and specialty formulas. Caregivers are prioritizing products that ensure safe digestion, growth, and overall wellbeing for infants. The growing availability of ready-to-feed and formulated rice protein options, along with e-commerce penetration and health-focused marketing, is significantly driving market expansion.

Europe Rice Protein Based Infant Formula Market Insight

The Europe market is expected to witness the fastest growth rate from 2025 to 2032, driven by rising awareness of infant food allergies, lactose intolerance, and the benefits of plant-based nutrition. Urbanization, higher disposable incomes, and strong healthcare recommendations are fostering adoption. Consumers are increasingly drawn to organic, non-GMO, and clean-label rice protein formulas, enhancing growth across the region.

U.K. Rice Protein Based Infant Formula Market Insight

The U.K. market is expected to witness the fastest growth rate from 2025 to 2032, driven by the growing preference for hypoallergenic and plant-based nutrition and concerns regarding digestive health. Caregivers and pediatricians are increasingly recommending rice protein formulas to support healthy growth and reduce gastrointestinal issues. The country’s strong e-commerce and retail infrastructure continues to promote accessibility and adoption.

Germany Rice Protein Based Infant Formula Market Insight

The Germany market is expected to witness the fastest growth rate from 2025 to 2032, fueled by increasing awareness of infant nutrition, food allergies, and digestive health. Germany’s emphasis on quality, innovation, and sustainable ingredients encourages the adoption of rice protein-based formulas, particularly in residential and clinical settings. Manufacturers’ focus on non-GMO and specialized formulas is further driving growth.

Asia-Pacific Rice Protein Based Infant Formula Market Insight

The Asia-Pacific market is expected to witness the fastest growth rate from 2025 to 2032, driven by increasing urbanization, rising disposable incomes, and awareness of infant nutrition and dietary allergies. The region’s expanding middle class, along with rising preference for plant-based and specialty formulas, is accelerating adoption across households and healthcare channels. Local manufacturing and affordable pricing further support market growth.

Japan Rice Protein Based Infant Formula Market Insight

The Japan market is expected to witness the fastest growth rate from 2025 to 2032 due to high consumer awareness, rapid urbanization, and a demand for safe, hypoallergenic infant nutrition. Caregivers prioritize formulas that support digestion, growth, and immunity, while the increasing number of smart retail and online platforms facilitates access. Japan’s aging population and focus on child health are expected to further boost demand for convenient, nutritionally balanced rice protein formulas.

China Rice Protein Based Infant Formula Market Insight

China accounted for the largest market revenue share in Asia-Pacific in 2024, attributed to rising urban populations, increasing awareness of infant allergies, and growing preference for plant-based nutrition. Caregivers are adopting rice protein formulas as an alternative to dairy-based products for safe digestion and balanced nutrition. Expansion of e-commerce, competitive pricing, and strong local manufacturers are key factors driving market growth in China.

Rice Protein Based Infant Formula Market Share

The Rice Protein Based Infant Formula industry is primarily led by well-established companies, including:

• Scientific Brain Nutraceutical Pvt. Ltd (India)
• Nucitec S.A. de C.V. (Mexico)
• Bayer AG (Germany)
• BALACTAN NUTRITION S.L (Spain)
• Ordesa (Spain)
• La Mandorle (France)
• Kate Farms (U.S.)
• Bellamy's Organic (Australia)
• Nestlé (Switzerland)
• Lactalis International (France)
• BIOLAB PHARMA (Italy)
• Novalac (Netherlands)
• BIMBOSAN AG (Switzerland)
• Parent's Choice Infant Formula (U.S.)
• SAVENCIA SA (France)
• Mead Johnson & Company, LLC (U.S.)
• Abbott (U.S.)
• Danone (France)
• SAVENCIA FROMAGE & DAIRY (France)

Latest Developments in Global Rice Protein Based Infant Formula Market

• In 2023, Nucitec S.A. de C.V. secured a patent for a novel rice protein extraction method designed to improve protein purity and bioavailability in infant formulas. This innovation enables manufacturers to produce more digestible and nutritionally efficient formulas, catering to infants with dietary sensitivities. The patented technology enhances product differentiation, reinforces Nucitec’s competitive edge, and is likely to drive market growth by meeting increasing demand for high-quality plant-based nutrition solutions
• In 2022, Bayer AG undertook a significant research and development initiative aimed at improving rice protein-based infant formulas. The development focused on enhancing the nutritional profile, digestibility, and functional properties of the formulas. This advancement is expected to provide caregivers with higher-quality, hypoallergenic feeding options, supporting infant growth and overall health. The initiative also strengthens Bayer’s market position by addressing rising consumer demand for plant-based and specialized nutrition, potentially boosting adoption and expanding the infant formula market globally

SKU-44696