Global Rice Beer Market – Industry Trends and Forecast to 2031

Rice Beer Market Analysis and Size

The growth of the rice beer market can be attributed to consumers increasingly prioritizing health and wellness, there is growing interest in beverages perceived as more natural and less processed. Rice beer, often considered a more natural alternative to commercially produced beers, appeals to health-conscious consumers seeking products with fewer additives and preservatives, which propel the market growth in the forecast period.

Data Bridge Market Research analyses that the global rice beer market, which was USD 3.91 billion in 2023, is expected to reach USD 5.51 billion by 2031, growing at a CAGR of 4.4% during the forecast period of 2024 to 2031. In 2024, the rice lager segment will dominate the market due to its strong cultural roots especially in Asian countries. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Report Scope and Market Segmentation

Market Definition

Rice beer is a type of alcoholic beverage that is produced through the fermentation of rice starches into alcohol. It is a traditional drink in various cultures, especially in Asia, where it has been brewed for centuries. The production process and flavor profiles of rice beer can vary widely, depending on regional traditions and brewing techniques.

Rice Beer Market Dynamics

Drivers

• Increasing Gluten Free Trend

With the increasing awareness of gluten intolerance and the demand for gluten-free alternatives, rice beer serves as an appealing option. Being naturally gluten-free, it attracts consumers looking for alternatives to traditional barley-based beers

• Growing Diversity in Flavour Profiles

Rice beer offers a diverse range of flavor profiles, depending on the type of rice used and brewing techniques. The variety in flavors, from traditional to fruit-infused or spiced options, appeals to consumers seeking unique and flavorful beverage choices.

Opportunities

• Rising Disposable Income

As disposable incomes increase, consumers may be more willing to explore premium and specialty beverages. Rice beers, especially those produced by craft breweries, often fall into this category, attracting consumers with higher purchasing power.

• Globalization and Cultural Exchange

Increased globalization and cultural exchange contribute to the spread of diverse culinary and beverage preferences. The popularity of rice beer extends beyond traditional markets, reaching a global audience interested in exploring and embracing different cultural offerings.

Restraint/Challenge

• Limited Global Awareness

Rice beer, especially traditional varieties, may have limited recognition and awareness in certain regions or among specific consumer groups. Lack of familiarity with the product may hinder its market penetration.

• Regulatory Restrictions

Regulatory restrictions on the production and sale of alcoholic beverages, including rice beer, can pose challenges. Stringent regulations, licensing issues, and varying alcohol policies in different regions may limit market expansion.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the contact Data Bridge Market Research for an Analyst Brief, our team will help you make an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions. Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Rice Beer Market Scope

The market is segmented on the basis of flavour, type, rice variety and distribution channel. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Flavor

• Rice Lager
• Rice Ale
• Rice IPA
• Others

Type

• Traditional Rice Beer
• Craft Rice Beer

Rice Variety

• Glutinous Rice
• Non-Glutinous Rice

 Distribution Channel

• Traditional Channel
• Online Retail

Rice Beer Market Regional Analysis/Insights

The market is analysed and market size insights and trends are provided by country, flavour, type, rice variety and distribution channel as referenced above.

The countries covered in the market report are U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, U.A.E., Saudi Arabia, Egypt, South Africa, Israel, Rest of Middle East and Africa.

In Asia-Pacific, Japan dominates as it has rich tradition of brewing rice-based alcoholic beverages including rice beer.

Also, Asia-Pacific is the fastest growing region in this market as it is home to various rice beer brands.

The country section of the report also provides individual market impacting factors and changes in regulations in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Rice Beer Market Share Analysis

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Some of the major players operating in the market are:

• Otsuka Holdings Co., Ltd. (Japan)
• Asahi Group Holdings, Ltd. (Japan)
• Hite Jinro Co., Ltd. (South Korea)
• Dharohar Breweries (India)
• Craft Brew Alliance (U.S.)

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