Global Retargeting Software Market, By Offering (Solutions, Services), Deployment Mode (On-Premises, Cloud-Based, Hybrid), Organization (Small and Medium-Sized Enterprises, Large Enterprises), Application (Banking, Financial Services, and Insurance (BFSI), Government, Education, Healthcare, Corporate, Industrial Manufacturing, Retail, Other)-Industry Trends and Forecast to 2029.
Market Analysis and Size
Retargeting software also aids businesses in serving display advertising to users throughout the internet, monetizing lost website traffic, and tracking website visitors using pixels, which are embedded in a company's website using JavaScript. These pixels notify retargeting platforms when a visitor leaves the site, allowing them to show tailored adverts depending on the pages the individual visited on the original website.
Data Bridge Market Research analyses that the retargeting software market was valued at USD 2.9 billion in 2021 and is further estimated to reach USD 8.87 billion by 2029, and is expected to grow at a CAGR of 15% during the forecast period of 2022 to 2029.
Report Scope and Market Segmentation
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Report Metric
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Details
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Forecast Period
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2022 to 2029
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Base Year
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2021
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Historic Years
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2020 (Customizable to 2019 - 2014)
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Quantitative Units
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Revenue in USD Billion, Volumes in Units, Pricing in USD
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Segments Covered
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Offering (Solutions, Services), Deployment Mode (On-Premises, Cloud-Based, Hybrid), Organization (Small and Medium-Sized Enterprises, Large Enterprises), Application (Banking, Financial Services, and Insurance (BFSI), Government, Education, Healthcare, Corporate, Industrial Manufacturing, Retail, Other)
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Countries Covered
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U.S., Canada, and Mexico in North America, Brazil, Argentina, and the rest of South America as part of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of the Middle East and Africa (MEA)
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Market Players Covered
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abmo. (US), OptiMonk (Hungary), SteelHouse (US), HOCKEYCURVE GROWTH SOLUTIONS PVT LTD (India), Justuno, Inc (US), Criteo (France), PixelMe (France), Inuvo, Inc. (US), NextRoll, Inc (US), Perfect Audience (US), Match2One AB. (Sweden), Marin Software. (UD), Alphonso Inc. (US), RTB House (Poland), Laserfiche (US), Fabricated Software (US), Office Gemini (US), Open Document Management System (Spain), Mastercontrol (US), Lucion Technologies (US), Ideagen (UK), LSSP (UK), Docpoint Solutions (US), Ademero (US), Zoho (India).
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Market Opportunities
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Market Definition
Retargeting is an online marketing technique. Cookie-based retargeting solutions track website visitors using pixels that are included in a company's website using JavaScript; these cookies have no effect on the user's experience or site performance. Retargeting software is designed to let businesses provide display adverts to visitors who have previously visited their website throughout the internet.
Retargeting Software Market Dynamics
Drivers
- Rise in the cloud-based delivery options
The rise of cloud-based distribution methods is projected to have an impact on market growth.
- Retargeting software is specially designed to keep track
Retargeting software is designed to track visitors to a company's website and display retargeting advertisements to them when they visit other websites online which will further accelerate the growth of the market.
- Introduction of retargeting software
The primary goal of implementing retargeting software is to turn clients into purchases which is further anticipated to propel the growth of the market.
Opportunities
In addition, the rise in the number of social media users is further estimated to provide potential opportunities for the growth of the retargeting software market in the coming years.
Restraints/Challenges
On the other hand, the dearth of transparency regarding whether ads are being viewed or not is further projected to impede the growth of the retargeting software market in the targeted period. However, the increased implementation costs and data migration from legacy systems to cloud-based content management which might further challenge the growth of the retargeting software market in the near future.
This retargeting software market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the retargeting software market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
COVID-19 Impact on Retargeting Software Market
The pandemic of COVID-19 has had a huge impact on the retargeting software market. As a result of the pandemic, the dynamics of global industry changed. The retargeting software was also harmed by the COVID 19 outbreak. Furthermore, during the pandemic, technology adoption has grown more difficult. More staff PCs were being outfitted with retargeting software as a result of the rising use of work-from-home solutions. Advanced threats and cyber tasks were dealt with by businesses. However, in the post-COVID scenario, retargeting software market is projected to be positively impacted.
Global Retargeting Software Market Scope and Market Size
The retargeting software market is segmented on the basis of offering, deployment mode, organization and application. The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Offering
- Solutions
- Services
On the basis of offering, the retargeting software market is segmented into solutions, services.
Deployment Mode
- On-Premises
- Cloud-Based
- Hybrid
On the basis of deployment mode, the retargeting software market is segmented into on-premises, cloud-based, hybrid.
Organization
- Small and Medium-Sized Enterprises
- Large Enterprises
On the basis of organization, the retargeting software market is segmented into small and medium-sized enterprises, large enterprises.
Application
- Banking, Financial Services, and Insurance (BFSI)
- Government
- Education
- Healthcare
- Corporate
- Industrial Manufacturing
- Retail
- Other
On the basis of application, the retargeting software market is segmented into banking, financial services, and insurance (BFSI), government, education, healthcare, corporate, industrial manufacturing, retail, other.
Retargeting Software Market Regional Analysis/Insights
The retargeting software market is analysed and market size insights and trends are provided by country, offering, deployment mode, organization and application as referenced above.
The countries covered in the retargeting software market report are U.S., Canada, and Mexico in North America, Brazil, Argentina, and the rest of South America as part of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of the Middle East and Africa (MEA).
North America dominates the retargeting software market due to the rise in the adoption of document management systems in the healthcare and financial industries. Furthermore, the occurrence of major key players will further boost the growth of the retargeting software market in the region during the forecast period.
Asia-Pacific is projected to observe significant amount of growth in the retargeting software market during the forecast period of 2022 to 2029 due to the growing government adoption of such systems for various government portals and initiatives.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Retargeting Software Market Share Analysis
The retargeting software market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to retargeting software market.
Some of the major players operating in the retargeting software market are:
- abmo. (US)
- OptiMonk (Hungary)
- SteelHouse (US)
- HOCKEYCURVE GROWTH SOLUTIONS PVT LTD (India)
- Justuno, Inc (US)
- Criteo (France)
- PixelMe (France)
- Inuvo, Inc. (US)
- NextRoll, Inc (US)
- Perfect Audience (US)
- Match2One AB. (Sweden)
- Marin Software. (UD)
- Alphonso Inc. (US)
- RTB House (Poland)
- Laserfiche (US)
- Fabricated Software (US), Office Gemini (US), Open Document Management System (Spain), Mastercontrol (US)
- Lucion Technologies (US)
- Ideagen (UK)
- LSSP (UK)
- Docpoint Solutions (US)
- Ademero (US)
- Zoho (India)
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